Martech
MAY 13, 2022
Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Here are some helpful resources on mobile marketing: To know your customers, ping their phones : While geofencing looks like a great way to reach out to shoppers, there is a challenge in striking the right balance.
Search Engine Land
DECEMBER 15, 2022
Online shoppers are likelier to buy from brands with a strong local presence and engagement with their consumers. Your success plan. As the economy slows and budgets become tighter, search marketers must prioritize technical SEO initiatives to yield good results. . Trend 4: Personalization and localization.
Search Engine Land
AUGUST 28, 2024
As surely as birds fly south for winter, shoppers start hunting for cozy sweaters and boots when the temperature drops. Start in November to capture those early bird shoppers. But get it right, and you’ll ride the seasonal waves to PPC success. Conversion rate : Are your seasonal shoppers pulling the trigger?
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