Martech

NOVEMBER 24, 2021

The digital transformation that is making out of home (OOH) advertising programmatic, data-driven and more integrated into omnichannel campaigns is paying off for marketers and publishers. The message: resilience and transformation in the industry will guard against unseen challenges in the road ahead. Brands are testing and learning.

Transform 112

Transform Shoppers Advertising Advertisers 112

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The platform uses its own first-party data to analyze shopper behavior rather than relying on Meta's more simplistic approach. They say the tool helps them find new, high-intent shoppers for Obvi that Meta can't see. "They

Price 118

Price Thought Leadership Transform User-Generated 118

Search Engine Land

SEPTEMBER 21, 2023

The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. The new format will allow online shoppers to compare different products using criteria they find most valuable. It creates new value with real purpose.

Transform 109

Transform Advertising Advertisers Retail 109

SmartBrief - Marketing

AUGUST 21, 2024

How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So

Transform 98

Transform Shoppers Retail Price 98

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 98

Retail eCommerce Transform Digital Marketing 98

Martech

APRIL 10, 2025

Today, AI is driving another major transformation in how users interact with the web, and you can’t afford to ignore its impact on your websites traffic. Conversion rates: Is AI bringing buyers or just window shoppers? Many who ignored the shift struggled to catch up or disappeared altogether. Why does this help?

Transform 99

Transform User-Generated Analytics Retail 99

Vertical Response

AUGUST 25, 2024

Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. 78% of shoppers will abandon their cart if free returns aren’t offered. Transform your store with festive decorations and eye-catching displays.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Not only will new opportunities open up catering to frugal shoppers, but many brands will pivot their message and focus on price. Dig deeper: No–code tools are transforming marketers into makers. Get MarTech!

Transform 98

Transform Retail Shoppers Price 98

Use Insider

NOVEMBER 18, 2024

For the beauty market, making shoppers feel understood and special – pays dividends. Now, the hair care market is poised to surge – and driving this headwind is the growing consumer demand for specialized hair care products that cater to specific needs, have safe ingredients, and natural products.

Retail 59

Retail Transform Customer User-Generated 59

Martech

MARCH 27, 2025

Kibo Commerce launched Kibo Agentic Commerce, an AI platform with nine specialized agents supporting various commerce operations, including shopper interaction, customer service, promotions, and analytics. MeetingPulse added an AI Summary Tool to transform live Q&A and collaborative sessions into actionable insights. Processing.

Transform 70

Transform Shoppers Retail User-Generated 70

Use Insider

MARCH 26, 2025

Heres what makes AI agents transformative for customer engagement: Autonomy : They independently analyze data, make decisions, and execute actions to achieve desired outcomes without constant human intervention. It eliminates the need for trial-and-error keyword searches, guiding shoppers to their desired products in fewer clicks.

Transform 52

Transform Customer Shoppers Customer Journey 52

Martech

NOVEMBER 20, 2024

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. 72% of shoppers use smartphones while in-store. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded virtual card protections.

Transform 68

Transform Shoppers Price Retail 68

Martech

FEBRUARY 11, 2025

Spontaneous (in the moment) What resonates: The preheader and call-to-action phrases like “Ready to transform your email marketing strategy?” Humanistic (story- and relationship-driven) What resonates: Testimonials and my involvement with client successes Reason : Clients need to trust in my expertise.

Transform 109

Transform Copywriting Email Marketing Shoppers 109

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Increase your customer lifetime value over time The endgame of social media for retail is to nurture customers and encourage them to become long-term shoppers.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Martech

OCTOBER 6, 2021

The experience enables advertisers to play targeted messages to shoppers when they are close to products in-store. In the OOH space, digital transformation is all about providing seamless access for the right advertisers to reach the right audience. Why we care.

Shoppers 103

Shoppers Transform Advertising Advertisers 103

Customers.ai

DECEMBER 19, 2024

pic.twitter.com/m5byoBkLyj — Larry Kim (@larrykim) December 19, 2024 This year, we launched more features than ever before, making 2024 our most transformative year yet. Since launching, Signal has been a major win for our customers, boosting engagement and turning return visitors into loyal shoppers. Repeat shoppers?

Shoppers 85

Shoppers Direct Mail Customer Journey eCommerce 85

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. To attract more shoppers and boost sales, the store could expand its plus-sized collection. Ready to transform your business with review automation? Thats a game-changer, right? Your future loyal customers are just a review away.

Transform 40

Transform CRM Automobile Management 40

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. This reassures shoppers that a real, knowledgeable human is always ready to help. Design product pages for people AND search engines: They should load fast, give clear details, and guide shoppers to buy. Take the homepage, for example.

eCommerce 91

eCommerce Shoppers Transform User-Generated 91

Marketing Insider Group

FEBRUARY 4, 2025

Voice Search: A New Frontier The rise of voice-activated devices like smart speakers and virtual assistants has transformed search behavior. Shoppers seeking specific products often upload photos for search. Local SEO strategies remain pivotal for businesses targeting regional audiences. E-commerce benefits greatly from visual search.

SEO 98

SEO Transform Shoppers Analytics 98

Vertical Response

OCTOBER 6, 2024

A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Similarly, TANIT Botanics invited loyal shoppers to join their loyalty program for early deals, creating a VIP experience that encourages further engagement. Enter email marketing.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Adobe Experience Cloud Blog

APRIL 10, 2020

Creativity powers transformation. And transformation yields impactful and sustainable experiences for your customers. . There is also a complete report that covers how marketing leaders deal with information overload, the intersection of EQ and AI, and an action plan to transform your organization.

Transform 174

Transform Thought Leadership Shoppers Marketing 174

Set Up

NOVEMBER 26, 2024

Black Friday has undergone a dramatic transformation since its chaotic in-store origins in the 1960s. What we know as Black Friday is a Fading Fad Black Friday is transforming into a multi-week affair, diluting the exclusivity of deals and the urgency to shop on a single day. Consumer Behavior: What’s Changing?

Transform 59

Transform Retail Shoppers Price 59

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Optimized Amazon Listings: Once a TikTok-driven shopper lands on Amazon, the product listing needs to convert them.

Branding 52

Branding Shipping Transform Shoppers 52

Litmus

JULY 20, 2022

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. There’s no magic solution for personalizing individual shopper or subscriber experiences. You can even break down that data more granularly by layering shopper data. Re-engaging shoppers. This piece originally appeared in TechCrunch.

Shoppers 90

Shoppers Transform Retail CRM 90

Search Engine Land

OCTOBER 2, 2024

Ads are shown to shoppers based on relevant keywords or products. These videos yield a high return, particularly for products that fold, transform or are new to the category. Sponsored Products campaigns have no monthly or upfront fees and are always on a cost-per-click basis.

Advertising 103

Advertising Advertisers Customer Transform 103

Customers.ai

DECEMBER 31, 2024

Capturing even a small portion of these anonymous users can transform your ROI. For example, brands using Customers.ais tools have seen a 25% lift in abandoned cart recovery rates and 5x ROAS by identifying anonymous shoppers and sending timely follow-ups. And thats just the starting point.

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketing 96

Martech

JANUARY 17, 2023

They also provide an opportunity for advertisers to nudge shoppers toward their products. More in-store inventory improves the experience for shoppers and increases the opportunities for on-site activations. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Integrated screens around the store. Get MarTech!

Retail 109

Retail Transform Shoppers eCommerce 109

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. An impressive 3434% ROAS on new shopper campaigns.

Transform 111

Transform User-Generated Marketing Marketers 111

Set Up

JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. Client Priority #4 | Shopper Market Triumph The demand for shopper marketing tripling over the years means there is a growing emphasis on enhancing the consumer purchasing experience at the point of sale.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. A report found that 99% of shoppers read at least one online review before visiting a business. Example: A gym with testimonials showing real customer transformations will likely secure memberships faster than competitors with no such content.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Martech

DECEMBER 27, 2021

As the pandemic continues, we will transform how events are consumed both in-person and virtually,” said Zhao. When shoppers are in-store, they still have their phones on them, and that’s where the mobile strategy becomes even more relevant to the customer experience. “A sending a product link via text),” Osborne said. “The

Customer 144

Customer Transform Shoppers Retail 144

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Increase your customer lifetime value over time The endgame of social media for retail is to nurture customers and encourage them to become long-term shoppers.

Retail 80

Retail Shoppers User-Generated Customer Journey 80

Customers.ai

JANUARY 3, 2025

81% of shoppers research online before making a purchase. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. They optimize all product pages with similar content to keep shoppers engaged. And its a must! How did you hear about us? Acting on it is another.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

DECEMBER 20, 2021

Data taken from the first week of December by shopping rewards app Shopkick indicates 40% of shoppers (from a pool of nearly 18K) are rethinking what retailers they’re using this year from previous holiday seasons. But for brick-and-mortars using digital ads and emails to promote at-store pickup, there are still shoppers looking for deals.

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Transform Customer Shoppers Shipping 110

Adobe Experience Cloud Blog

AUGUST 12, 2014

As you can see from the photo, the shoppers walking across it looked like fleas to those up above. Folgers Coffee printed stickers which transformed manholes into freshly brewed cups of joe. The steam coming from these manholes, which is a typical sight in NYC, transformed the eye-sore into a brilliant advertisement.

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Transform Thought Leadership Shoppers Marketing 134

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. 44% believe AI will be essential for real-time data analysis and shopper insights. Other findings.

Retail 119

Retail Shoppers Transform Advertisers 119