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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

Hubspot Marketing

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

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19 Key User-Generated Content Statistics

Backlinko

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

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UGC SEO: 5 Ways to Boost SEO with User-Generated Content

Rock Content

User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for. For digital-age shoppers, the internet and Google are more than just a way to kill some spare time or satisfy their curiosity on a few random topics. Is UGC Good for SEO?

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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. These solutions typically combine semantic search with traditional keyword matching to interpret user queries more effectively. The system continuously learns from user behavior (i.e.,

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Pinterest introduces Performance+ ad campaign suite

Martech

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Pricing : Starts at $15/user/month. Pricing: Not listed.

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