Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. This allows retailers to answer shoppers’ questions about products. Email: Business email address Sign me up!

Law 108

Law Transform Retail Manufacturing 108

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 118

Retail Shoppers User-Generated Customer Journey 118

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Instagram users will make at least one purchase through the platform in 2025. spend $200+), and 37.3%

eCommerce 90

eCommerce User-Generated Shoppers Entertainment 90

Backlinko

MARCH 13, 2025

What are users actually doing on each page (scrolling, clicking)? Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. It gives you a clear picture of how online shoppers interact with your site. And lets you uncover friction points that frustrate users.

eCommerce 78

eCommerce Shoppers Shipping User-Generated 78

Marketing Insider Group

JULY 24, 2024

3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers. Effective lead generation drives business growth and increases revenue. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Content Marketing 120

Content Marketing Customer Acquisition Marketers Marketing 120

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Martech

MARCH 27, 2025

On Tuesday, ChatGPT released a new version of its image generation tool. Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. So, I am not an unbiased observer when it comes to a recent AI development. Processing.

Transform 78

Transform Shoppers Retail User-Generated 78

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Platforms like TikTok, Instagram, and Pinterest are already integrating shoppable ads that allow users to purchase directly within the app. These generations are digital natives who value authenticity, transparency, and inclusivity.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Personal Shopper recommends products and helps with search. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is. Processing.

Shoppers 112

Shoppers User-Generated New Technology Price 112

Rock Content

SEPTEMBER 5, 2023

User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for. For digital-age shoppers, the internet and Google are more than just a way to kill some spare time or satisfy their curiosity on a few random topics. Is UGC Good for SEO?

User-Generated 97

User-Generated SEO Shoppers Copywriting 97

Sprout Social

MARCH 14, 2025

52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop. The following trends keep shoppers hooked and turn these livestreams into must-watch events. Forty-three percent of U.S.,

Branding 111

Branding Gen Z Energy Shoppers 111

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. By digging into order metrics, you can generate detailed reports, set up personalized flows, and even identify returning visitors that might otherwise go unnoticed. Repeat Shoppers”).

Shoppers 73

Shoppers Shipping Analytics User-Generated 73

Buffer Marketing

DECEMBER 16, 2024

has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. Source: Rebrandly Rebrandly also lets you improve the user experience by redirecting traffic based on rules you specify, like location, language, and device. Source: Short.io

Price 110

Price User-Generated Analytics Shoppers 110

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. These guides provide shoppers with valuable insights at different stages of their journey.

Non-Profit 111

Non-Profit Direct Mail eCommerce User-Generated 111

Scoop.it!

NOVEMBER 21, 2024

Use filters : Let users sort reviews by rating, date, or product. Plus, they’ve made it clickable, so curious shoppers can easily dive into all their glowing reviews. Continue on your category pages : Add reviews to collection and catalog pages so you can give shoppers the confidence they need before they even hit a product page.

Customer 110

Customer Shoppers User-Generated B2C 110

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 86

Retail Shoppers User-Generated Customer Journey 86

Customers.ai

DECEMBER 6, 2024

As Derric Haynie, ecommerce extraordinaire and Head of Demand Generation at Pipe17 put it, TikTok Shop is the blue ocean opportunity for brands. And with more than half of TikTok users engaging with TikTok Shop and a quarter making purchases, its clear this platform is where impulse shopping thrives. The best part? Record a video?

eCommerce 91

eCommerce Shipping Outbound Marketing User-Generated 91

Martech

OCTOBER 8, 2024

The copy presents the benefits clearly and concisely while including elements targeted toward the four shopper personalities I mentioned in the hypothesis. However, your work is not necessarily protected from being used to train other users. I focused my attention here on using generative AI specifically for copy testing.

Copywriting 126

Copywriting Email Marketing Shoppers User-Generated 126

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC). Check out How to Leverage User-Generated Content in Your Marketing Strategy to learn more about UGC. online shoppers. Lean into your mission. Image Source 5.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

illumin

MARCH 27, 2025

Now, Meta is introducing new tools and placements that can be used with its AI-powered Advantage+ sales campaigns to optimize performance and provide more ad options for users. Shops ads use AI to optimize Advantage+ sales campaigns, targeting users likely to buy via Facebook or Instagram Shops.

Shoppers 59

Shoppers User-Generated Retail Advertisers 59

Customers.ai

JANUARY 3, 2025

81% of shoppers research online before making a purchase. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. They optimize all product pages with similar content to keep shoppers engaged. And its a must! How did you hear about us?

Customer 88

Customer eCommerce Shipping Customer Journey 88

SocialPilot

MARCH 28, 2025

Social media platforms, where users share opinions and experiences about a brand. Also, when shoppers see consistent positive reviews across multiple platforms, it reinforces the trustworthiness of your product and makes them more likely to hit that buy button. Boost Conversion Rates More reviews = More credibility.

Retail 82

Retail Shoppers SEO User-Generated 82

Vertical Response

SEPTEMBER 8, 2024

Features like polls, quizzes, and surveys can significantly enhance user engagement. Responsive design ensures emails display correctly on different devices, enhancing user experience and engagement. Use Responsive Templates Responsive email templates are crucial as they adapt to various screen sizes, enhancing user experience.

Email Marketing 105

Email Marketing Marketers Marketing User-Generated 105

Customers.ai

DECEMBER 4, 2024

For ecommerce, this means you’re not just spamming your entire list with a generic email. Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Let’s look at an example. Bottom line? 5 on Capterra.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Hubspot Marketing

DECEMBER 23, 2024

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area. AI lends a hand of help here, too.

Transform 116

Transform User-Generated Marketers Marketing 116

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. As we discussed, Instagram is the third most popular social media platform and welcomes around 2 billion monthly active users. But is it really worth the hype?

Product 112

Product User-Generated eCommerce Shipping 112

Customers.ai

DECEMBER 31, 2024

Capturing even a small portion of these anonymous users can transform your ROI. Heres how: Lost Lead Generation Opportunities : Without capturing anonymous visitors, youre effectively ignoring a massive chunk of your top-of-funnel audience. Every anonymous visitor represents a missed chance to connect, convert, and grow your business.

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketers 96

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Real-Time User Behavior Visualization Think of this as a live feed of your website in action. Tools like…visitor tracking?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Customers.ai

JANUARY 2, 2025

Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Why It Works : Its a way to remind shoppers of what caught their eye without coming off as overly salesy. Engagement : Target active users differently than those whove gone quiet. How Customers.ai Can Help: Customers.ai

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79

Sachs Marketing Group

OCTOBER 2, 2024

Tailored marketing campaigns can attract holiday shoppers during the Thanksgiving season, encouraging customer loyalty and repeat purchases. Black Friday (and the ensuing Cyber Monday ) is a massive shopping event, and both retailers and shoppers wait all year for it. It’s that time again, and Thanksgiving is just around the corner.

Customer 97

Customer Retail eCommerce Shoppers 97

Hubspot Marketing

MARCH 11, 2025

Retailers gather information on their shoppers from things like customer surveys, customer service interactions, loyalty programs, social media, and digital interactions. All that cash also comes with a hoard of user data that Amazon leverages for ad campaigns. And Target shoppers tend to be more loyal than other big-box retailers.

Retail 74

Retail Customer Shoppers Advertisers 74

Martech

APRIL 2, 2025

Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike. One challenge is keeping email users interested in brand messages in the face of inbox fatigue. These elements generate data you can use to segment your messages and understand your customers better.

Branding 59

Branding User-Generated Shoppers Fashion 59

Sprout Social

MARCH 27, 2025

Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users. One of the biggest opportunities for brands is sponsored AR Lenses and Filters, where creators help develop interactive, branded effects that users can apply to their Snaps.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

SocialPilot

JANUARY 27, 2025

A report found that 99% of shoppers read at least one online review before visiting a business. But why do people read customer reviews Shoppers want reassurance that they are making the right choice, especially when multiple options are available.

Customer 64

Customer Transform Shoppers Customer loyalty 64