Marketing Insider Group

OCTOBER 16, 2024

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Social Media Examiner

MAY 20, 2024

Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report.

Social Media Marketing 132

Social Media Marketing Marketers Marketing Marketing Plan 132

Martech

FEBRUARY 1, 2024

Buffer, a social media marketing platform, has built its reputation on transparency, openly sharing salaries, company milestones and advocating for transparency in social media marketing. They don’t need to be all things to all marketers, but they know they want to lead the way for transparency in tech.

Social Media Marketing 143

Social Media Marketing Gen Z User-Generated Marketers 143

Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

Social Media Marketing 107

Social Media Marketing Gen Z Marketers Marketing 107

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. It’s designed for beginners.

Social Media Marketing 120

Social Media Marketing Copywriting Price Marketers 120

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 109

Social Media Marketing Marketers Marketing User-Generated 109

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketers Marketing 95

Martech

APRIL 19, 2024

“If re-marketing isn’t getting too much success, I don’t recommend testing it too much,” she said. The post As lead gen grows on social media, marketers discuss what’s working appeared first on MarTech. Email: Business email address Sign up now Processing.

Social Media Marketing 132

Social Media Marketing B2C Whitepaper Marketers 132

The CMO Survey

OCTOBER 28, 2024

The post How To Become A Successful Social Media Marketer appeared first on The CMO Survey.

Social Media Marketing 100

Social Media Marketing CMO Marketers Marketing 100

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic.

Social Media Marketing 217

Social Media Marketing Marketers Marketing Marketing Strategy 217

Aspiration Marketing

OCTOBER 10, 2023

Engaging video content is crucial in most social media marketing campaigns today. Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger.

Content Marketing 240

Content Marketing B2C Social Media Marketing Marketers 240

Aspiration Marketing

FEBRUARY 15, 2023

Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies.

Outbound Marketing 192

Outbound Marketing B2C Social Media Marketing Advertising 192

Jeff Bullas

DECEMBER 2, 2022

A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. I have read it from cover to cover and it provides tips and tactics that you can apply to your social media marketing strategy. YouTube is the second biggest search engine after Google.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. As he aptly put it, “Don’t ask them to follow you.

Social Media Marketing 130

Social Media Marketing Customer loyalty User-Generated Communications 130

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 120

Social Media Marketing User-Generated Influencer Marketing Management 120

Jeff Bullas

FEBRUARY 14, 2023

It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. Adding filtering options to the app was all it took to get Instagram to take off as a social media sensation.

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

Social Media Examiner

JUNE 3, 2024

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help?

Social Media Marketing 127

Social Media Marketing Marketers Marketing Marketing Strategy 127

Martech

JULY 26, 2024

Why we care: Influencer marketing is now big business. According to Publicis, influencer marketing is the fastest-growing segment of social media marketing. By next year, Publicis expects $186 billion will be spent on social media marketing.

Influencer Marketing 122

Influencer Marketing PR Social Media Marketing Marketers 122

Social Media Examiner

MARCH 14, 2024

Wondering how Social Media Examiner evolved its marketing over time? In this article, we’ll go behind the scenes to explore how we market one of our products—the Social Media Marketing Society. Why Are Membership Products Important to Marketers? Do you want to launch a membership product?

Social Media Marketing 135

Social Media Marketing Marketers Marketing Product 135

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

Thought Leadership 123

Thought Leadership Social Media Marketing Marketers Marketing 123

Jeff Bullas

DECEMBER 13, 2022

Fatal mistake #05: Not using social media for lead generation. Most SaaS companies use social media marketing as a top-of-the-funnel strategy. But keeping it restricted to TOFU could result in you missing out on exciting lead generation opportunities that some social platforms offer. This is okay.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

SMEI

DECEMBER 20, 2022

Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more. Get Your Free Marketing Guide Now. Fine Tuning Social Media Marketing in 2023.

Transform 51

Transform Marketers Marketing Manufacturing 51

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated 134

User-Generated Social Media Marketing Marketers Marketing 134

Martech

JUNE 17, 2024

Shama Hyder is OG social media marketing. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. Take our brief 2024 MarTech Replacement Survey Q: What do you like about social media marketing? Do they know what you do?

Social Media Marketing 124

Social Media Marketing Food Advertising Advertisers 124

SocialPilot

SEPTEMBER 5, 2024

Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. You need a reliable, holistic social media management tool to achieve this.

Promotion 87

Promotion Social Media Marketing User-Generated SEO 87

Jeff Bullas

FEBRUARY 12, 2023

Final thoughts Instagram bots and other automation tools might be good at first for those who are new to social media marketing. Doing your social media marketing manually, is still the best way when it comes to improving your Instagram following since it will not put your brand and Instagram account at risk.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Marketing Insider Group

AUGUST 27, 2024

Image Source Video marketing is another powerful tool for showcasing your products and processes, offering a visual and engaging way to communicate your expertise and capabilities. Social Media Marketing Social media marketing is equally important.

Manufacturing 125

Manufacturing Whitepaper Marketers Marketing 125

Hubspot Marketing

JULY 15, 2024

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you're probably wondering which approach is better—in-house or outsourced community management.

Management 109

Management Social Media Marketing Communications Place 109

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Social Media Examiner

DECEMBER 12, 2024

A Story of Transformation: Social Media Marketing Success Through LinkedIn Video Strategy Before becoming a LinkedIn video […] The post Mastering LinkedIn Video: Attracting the Right Audience appeared first on Social Media Examiner.

Transform 87

Transform Social Media Marketing Video Marketing Marketing Strategy 87

Jeff Bullas

FEBRUARY 5, 2023

I’m not recommending you buy millions of followers tomorrow and forget about all of the success principles of social media marketing. Instead, use services like Useviral to support a quality Facebook strategy and win over your customers with social proof.

Price 307

Price Promotion Social Media Marketing Branding 307

Buffer Marketing

OCTOBER 24, 2024

Mix content curation in your social media calendar Ever saw one of those posts from social media marketers collating and sharing others’ content? Here’s a complete guide on the concept (with tons of examples) to help you bake it into your social media marketing plan.

Management 122

Management Social Media Marketing Energy Analytics 122

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Source: Pinterest Read 23 Pinterest Demographics for Social Media Marketers for more on determining your target audience. Try it free today.

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Jeff Bullas

JANUARY 19, 2023

They now have a strong following in the social media marketing industry, and they are only set to do even better. In fact, they are considered one of the most trusted sources for social media engagement out there, which says a lot for a fairly unregulated industry.

Price 312

Price Promotion Social Media Marketing User-Generated 312

Buffer Marketing

SEPTEMBER 17, 2024

percent How to find the best time to post on LinkedIn for  your  audience As mentioned above, these numbers can form a helpful guide if you’re just building your LinkedIn  social media marketing strategy. Best performing post type on Linkedin by engagement rate Video posts — 4.9

Analytics 136

Analytics Social Media Marketing Place Branding 136

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. And if you do find something that sends your follower count and audience engagement skyrocketing, great!

Social Media Marketing 120

Social Media Marketing User-Generated Gen Z Thought Leadership 120