Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. It’s designed for beginners.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketers 115

Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

Buffer Marketing

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. What to expect: Keynotes and panels covering TikTok strategies, SEO, and social media trends.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic.

Social Media Marketing 263

Social Media Marketing Marketers Marketing Marketing Strategy 263

Aspiration Marketing

APRIL 28, 2025

This can be demotivating and makes you wonder whether your social media marketing is worth the effort. With competition being fierce, brands and influencers should work specifically for the audience to grab and hold their attention. You post content frequently just to end up with peanuts of likes, shares, and comments.

Social Media Marketing 253

Social Media Marketing Branding Marketers Marketing 253

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 76

Social Media Marketing Marketers Marketing Influencer Marketing 76

Hubspot Marketing

APRIL 7, 2025

As the newest platform from Meta, only 41% of marketers reported feeling comfortable on Threads. Established platforms, like Instagram and Facebook, are where social media marketers build community on the most. Source Community Building We also see a similar trend for community building.

Social Media Marketing 87

Social Media Marketing B2C Non-Profit Influencer Marketing 87

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers.

Social Media Marketing 80

Social Media Marketing User-Generated Influencer Marketing Customer Journey 80

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. As he aptly put it, “Don’t ask them to follow you.

Social Media Marketing 130

Social Media Marketing Customer loyalty User-Generated Communications 130

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing 126

Social Media Marketing CMO Finance Health 126

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Martech

JULY 26, 2024

Why we care: Influencer marketing is now big business. According to Publicis, influencer marketing is the fastest-growing segment of social media marketing. By next year, Publicis expects $186 billion will be spent on social media marketing.

Influencer Marketing 115

Influencer Marketing PR Social Media Marketing Marketers 115

SocialPilot

SEPTEMBER 5, 2024

Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. You need a reliable, holistic social media management tool to achieve this.

Promotion 107

Promotion Social Media Marketing User-Generated SEO 107

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 119

Social Media Marketing User-Generated Food Branding 119

Social Media Examiner

DECEMBER 12, 2024

A Story of Transformation: Social Media Marketing Success Through LinkedIn Video Strategy Before becoming a LinkedIn video […] The post Mastering LinkedIn Video: Attracting the Right Audience appeared first on Social Media Examiner.

Transform 119

Transform Social Media Marketing Video Marketing Marketing Strategy 119

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated 130

User-Generated Social Media Marketing Marketers Marketing 130

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Source: Pinterest Read 23 Pinterest Demographics for Social Media Marketers for more on determining your target audience. Try it free today.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Marketing Insider Group

AUGUST 27, 2024

Image Source Video marketing is another powerful tool for showcasing your products and processes, offering a visual and engaging way to communicate your expertise and capabilities. Social Media Marketing Social media marketing is equally important.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Read: Podcasting in 2025: What You Need + 9 Steps To Get Started Lets take a look at some examples of organic marketing in action.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

OCTOBER 24, 2024

Mix content curation in your social media calendar Ever saw one of those posts from social media marketers collating and sharing others’ content? Here’s a complete guide on the concept (with tons of examples) to help you bake it into your social media marketing plan.

Management 117

Management Social Media Marketing Energy Analytics 117

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Entertainment 108

Entertainment Transform Social Media Marketing Health 108

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

Buffer Marketing

FEBRUARY 17, 2025

Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. On the other hand, your social media team doesn’t need to know the thought process behind your social media marketing strategy.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

Businesses Grow

SEPTEMBER 30, 2024

And I’d like you to consider this alternative thinking as a possible competitive advantage … Marketing lemmings The biggest problem with marketing, and especially social media marketing, is that “best practices” are so well known and so easily absorbed. And I was a big rule-follower.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Education 112

Buffer Marketing

SEPTEMBER 17, 2024

percent How to find the best time to post on LinkedIn for  your  audience As mentioned above, these numbers can form a helpful guide if you’re just building your LinkedIn  social media marketing strategy. Best performing post type on Linkedin by engagement rate Video posts — 4.9

Analytics 132

Analytics Social Media Marketing Place Branding 132

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 126

Social Media Marketing User-Generated Education Customer 126

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. And if you do find something that sends your follower count and audience engagement skyrocketing, great!

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Buffer Marketing

JANUARY 20, 2025

With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right  social media marketing strategy ).

User-Generated 128

User-Generated Social Media Marketing Analytics Fashion 128

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Hubspot Marketing

FEBRUARY 21, 2025

The dreaded question of social media marketers everywhere: Why am I losing followers on Instagram? I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more.

Social Media Marketing 113

Social Media Marketing Entertainment Branding Product 113

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Social media analytics tools are usually used to complement social media management tools.

Analytics 102

Analytics Price Social Media Marketing Key Performance Indicator 102

Hootsuite

SEPTEMBER 18, 2024

Get Started See why Hootsuite is the #1 social media tool for government. Book a Demo The post Government social media benchmarks: Q3 2024 research appeared first on Social Media Marketing & Management Dashboard. Engage citizens, manage crises, and reduce risk online.

User-Generated 119

User-Generated Social Media Marketing Management Analytics 119

Hootsuite

MARCH 19, 2025

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. appeared first on Social Media Marketing & Management Dashboard. Here are the highlights: Metric Week 1 (Control) Week 2 (Experiment) Average reach (1h) 18 60.6 Average reach (24h) 80.3 Stats via Statista.

Social Media Marketing 126

Social Media Marketing Analytics Management Branding 126

Martech

APRIL 10, 2025

CoSchedule Purpose: Social media calendaring, workflows and analytics. CoSchedule claims its social media scheduling tool “does it all” and I agree. If you’re on the hunt for an all-in-one social media marketing and scheduling tool, CoSchedule is top-tier.

Content Marketing 119

Content Marketing User-Generated CRM Social Media Marketing 119