Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates.

Customer 117

Customer Food Transform Health 117

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Other marketers will stay focused on quality.

SEO 108

SEO Branding User-Generated PR 108

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most.

Entertainment 95

Entertainment Gen Z Millennials User-Generated 95

Hootsuite

MAY 1, 2025

Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Multi-platform reach. The result?

Influencer Marketing 71

Influencer Marketing Affiliate Marketing Marketing Marketers 71

Hootsuite

APRIL 2, 2025

When researching people to partner with, the Hilton team focuses not just on their target market but also on why their target market travels. On Instagram, for example, Hilton shares many photos and videos created by real-world users. Theres a natural capacity for travel around that activity. Try it free today.

Branding 69

Branding User-Generated Food Transform 69

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million active internet users by 2029.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sachs Marketing Group

JANUARY 13, 2025

Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign. Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Immediate traffic generation for time-sensitive promotions or launches.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

SocialPilot

FEBRUARY 5, 2025

Social media marketing has transitioned from a luxury to a necessity, becoming an alternative to traditional marketing tactics across all sectors, particularly within the hospitality industry. 88% of travelers use social media for travel inspiration. Hilton Fiji gives a great example of targeted advertising.

Social Media Marketing 52

Social Media Marketing Marketing Strategy User-Generated Marketing 52

Hubspot Marketing

JANUARY 7, 2021

When it comes to growing your brand and boosting your revenue, social media matters. Here's why: More than three billion people worldwide now have social media accounts, and 54% of those users leverage social media to research products. If your goal is generating brand awareness, opt for CPM.

User-Generated 145

User-Generated Advertising Advertisers Price 145

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Sachs Marketing Group

JANUARY 16, 2025

In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives.

Health 52

Health User-Generated Education Digital Marketing 52

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Are you a Hootsuite user? It’s seriously easy.

Whitepaper 145

Whitepaper User-Generated Social Media Marketing Real Estate 145

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. For instance, imagine an ecommerce company using AI to analyze user interactions. After researching, the brand discovered that users were overwhelmed by their vast number of products.

eCommerce 108

eCommerce User-Generated Social Media Marketing Copywriting 108

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Look for influencers whose audience aligns with your target market and collaborate on content that showcases your brand or message. Context) You are a B2B social media marketing expert focused on SaaS software for marketers.

Entertainment 111

Entertainment Social Media Marketing Fashion User-Generated 111

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Management 145

Management Gen Z CRM Shipping 145

SocialPilot

MARCH 23, 2025

Local Real Estate Hashtags Local real estate hashtags connect agents with location-specific buyers and sellers, making them essential for targeted marketing. Encourage clients to share user-generated content under your hashtag. SocialPilots Free Instagram Hashtag Generator does the work for you!

Real Estate 77

Real Estate User-Generated Market Trends Branding 77

Hootsuite

APRIL 13, 2020

With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. Lead generation. Lead generation.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Localized Reach : Perfect for businesses targeting nearby customers. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine.

Real Estate 62

Real Estate Customer Food User-Generated 62

Hubspot Marketing

OCTOBER 25, 2024

Local packs are the top or featured results Google displays when users make a location-based query. When I was a local SEO specialist, I spent much of my time finding new business listing opportunities to build citations and generate backlinks for our local websites. Visits Merchant Circle is a general online listing site.

Real Estate 83

Real Estate SEO User-Generated Advertising 83

Neil Patel

FEBRUARY 19, 2021

Validation is a priority in social media marketing, but Facebook’s capacity for customization and experimentation makes validation particularly important. If you’re retargeting using video ads, you can even set your ads to only retarget users that watched at least 50 percent of your hiking boots video. Instagram Tips.

Social Media Marketing 135

Social Media Marketing User-Generated Digital Marketing Promotion 135

Marketing Insider Group

MAY 26, 2021

Content marketing is an essential growth strategy for new businesses. It can help new brands build awareness, establish an identity and niche, attract ideal customers, and generate leads and sales. Start by setting SMART goals, identifying your target audience, determining KPIs, and establishing a budget. Source: Semrush.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Lead generation metrics.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hootsuite

APRIL 18, 2022

Your Reels can appear in users’ feeds. Users can also follow hashtags, allowing your Instagram posts with hashtags to appear in their feeds even if they don’t follow your Instagram account specifically. A branded hashtag can help fans connect with each other and provide you with plenty of user-generated content to draw from.

Fashion 145

Fashion Food User-Generated Entertainment 145

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. Unlike today’s Explore Page, this selection of content didn’t cater to an individual users’ specific interests.

User-Generated 108

User-Generated Social Media Marketing Promotion Place 108

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. Apple and Google Play users have downloaded the TikTok app over 1.5

Advertising 145

Advertising Advertisers User-Generated Marketing 145

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. This helps you understand which geographic areas to target.

Fashion 145

Fashion Food Analytics Retail 145

Sachs Marketing Group

JANUARY 30, 2023

SEO should be a key part of any effective online marketing strategy for law firms, helping them to build trust and reach potential clients. When a user clicks on the ad, the law firm pays a fee to the search engine. PPC campaigns provide a cost-effective way to target potential clients and generate leads from qualified sources.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Vertical Response

JANUARY 18, 2025

This constant stream of updates led to a sense of urgency and anxiety among users, who felt pressure to stay connected and up-to-date with events and activities. Marketing strategies have also played a significant role in perpetuating FOMO. Several tools can enhance the impact of FOMO in digital marketing.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Pinterest users love to shop.

Price 132

Price User-Generated Social Media Marketing Shoppers 132

Hootsuite

APRIL 17, 2024

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. Other social media platforms like Instagram and Facebook have their own algorithms, too.) On Threads, content is presented to users via two different tabs: the For You tab and the Following tab.

User-Generated 126

User-Generated Law Analytics Entertainment 126

Hootsuite

JULY 21, 2022

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value.

Promotion 126

Promotion Finance Analytics User-Generated 126

Hootsuite

SEPTEMBER 17, 2020

Each search offers opportunities for you to get your brand in front of more users. Google Ads allow you to advertise and promote your products and services when users search relevant keywords. Those results can include a paid advertisement that targeted that keyword. How much you pay when a user clicks on your ad.

User-Generated 145

User-Generated Advertising Advertisers Whitepaper 145

Marketing Insider Group

FEBRUARY 2, 2021

Nurture and generate high-quality leads? Build a social media following? Content marketing (CM) is a channel every marketing team should use to build a robust online presence and authority. 91% of B2B marketers use content marketing. Content marketing is best for: Lead generation.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hootsuite

JUNE 18, 2019

Listening and search streams have an added benefit for social media marketers. Social media management tips. Likewise, even the best social media management tools alone won’t make you a great social media marketer. Learn all you can from web and social analytics.

Management 112

Management Analytics Social Media Marketing User-Generated 112

Hootsuite

NOVEMBER 14, 2022

The volume of content on social media is staggering. Every day, users post more than 500 million tweets and over a billion stories on Meta’s various apps. And yet, many of us have no strategy for our social media searches. Refining your social search techniques will help you stay current.

Gen Z 127

Gen Z User-Generated Place Social Media Marketing 127

Digital Marketer

JUNE 7, 2023

So, grab your favorite snack, sit back, and get ready to unlock the potential of social media for your ecommerce business. What is Ecommerce Social Media Marketing? So, now that you know what ecommerce social media marketing is and the benefits it offers let’s look at how to use it.

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85