Marketing Insider Group

JANUARY 14, 2025

Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers. For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Adobe Experience Cloud Blog

OCTOBER 26, 2015

Further, they will fail to get those same executives to focus on the right social strategy because they are not demonstrating the impact of their efforts. The good news is that proving the value of your social media marketing strategy is not as hard as it seems. Engagement Rate. Economic Value.

Social Media Marketing 134

Social Media Marketing Marketing Strategy Thought Leadership User-Generated 134

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 89

B2C Social Media Marketing User-Generated Entertainment 89

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. Social Media'

Social Media Marketing 134

Social Media Marketing Health eBook Food 134

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. This will help you increase visibility on that network and improve social follower retention as well. It’s a win-win.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Hootsuite

JANUARY 17, 2025

Knowing what youre trying to achieve on social media determines who you need to speak to. You need an audience of politically active, informed social media users. You’ll also want to connect with political leaders and members of the media. Thought leadership is also important here.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. There is so much more that marketers can and should explore. Facebook, LinkedIn, and Twitter).

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Jeff Bullas

DECEMBER 13, 2022

Generating leads is the lifeblood of any company. An idea of how important lead generation is runs through their DNA. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. SaaS lead generation: fatal mistakes. Lead generation is to SaaS what oxygen is to humans.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Other marketers will stay focused on quality.

SEO 107

SEO Branding User-Generated PR 107

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. Not sure where to start?

Social Media Marketing 112

Social Media Marketing Marketers Marketing Real Estate 112

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads.

Social Media Marketing 111

Social Media Marketing Gen Z Education Health 111

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro.

Social Media Marketing 98

Social Media Marketing User-Generated Marketers Marketing 98

Lynton Web

FEBRUARY 21, 2024

billion social media users : Reddit, Snapchat, TikTok, Instagram, Pinterest, and more. Benefits of Social Media Using social media gives you access to an audience you may not have tapped into with other traditional forms of marketing.

Social Media Marketing 102

Social Media Marketing Marketers Marketing Thought Leadership 102

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketers Marketing Non-Profit 112

SocialPilot

JANUARY 21, 2025

What is a Social Media Analytics Dashboard? A social media analytics dashboard is a centralized tool that consolidates all the key social media performance metrics across all platforms, allowing users to track, measure, and analyze the effectiveness of their social media campaigns in real time.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Hootsuite

OCTOBER 22, 2024

PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. How to build an employee advocacy program on social media Ready to build your own employee advocacy program on social media? Not too shabby!

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. The good stuff: Capture and organize all your social media ideas in the Create space Schedule finished posts in your social queue. The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Buffer Marketing

JULY 25, 2024

Connect with people in your network and engage with different LinkedIn users’ content to grow your audience. Increase the visibility of your content : LinkedIn’s algorithm favors content that generates engagement. To enable Creator Mode: Navigate to your LinkedIn profile homepage.

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Search engine optimization may sound simple, but it’s one of the most complex areas of marketing. SEO is an interdisciplinary, step-by-step process that progresses through website crawl accessibility, user experience optimization, content development, and more. Influencer relations.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Adobe Experience Cloud Blog

DECEMBER 21, 2016

However, there was no shortage of negative press for the micro-blogging social network this year. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    User your resources. Nigel Edelshain uses the term Social Calling.  What is B2B appointment setting ? .  Good branding for them and us. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Buffer Marketing

JANUARY 30, 2025

If short-form videos generate the most engagement, prioritize them. 📚  How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? What content drove the most website clicks, inquiries, or sales?

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Adobe Experience Cloud Blog

MAY 26, 2017

We’ve also seen other social networks take steps in the same direction: winnowing down organic posts seen by users to include only the timeliest, most relevant, or those in a preferred format. What does that mean for a social media marketer? Don’t—Trick Users Into Visiting a Website Full of Ads.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing SEO 134

Adobe Experience Cloud Blog

OCTOBER 30, 2018

In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business. What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users.

Social Media Marketing 134

Social Media Marketing Thought Leadership User-Generated Fashion 134

Adobe Experience Cloud Blog

MARCH 26, 2013

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Inbound is not enough.

Thought Leadership 134

Thought Leadership Marketing Mix User-Generated Social Media Marketing 134

Adobe Experience Cloud Blog

MAY 14, 2015

Users listed their favorite moments (“I was really hoping he’d miss the trashcan when he threw the paper ball”) and made jokes with each other about memos and cover pages. On some level, it appeals to just about every consumer’s dreams, thoughts, and self-confidence. What GoPro has done brilliantly is sell experiences, not cameras.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. Three times!

Thought Leadership 134

Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. If your focus is demand generation, acquiring new names for your database is your primary goal. Marketing Automation'

Thought Leadership 134

Thought Leadership Marketing Automation Platform Acquisition Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. Social Media Marketing World (March 26-28) – San Diego, CA. Event Marketing'

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Special Offers. Discount Codes. Promote Gated Content.

Thought Leadership 134

Thought Leadership User-Generated Promotion Marketing Automation Platform 134

Hubspot Marketing

FEBRUARY 17, 2023

Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. 44% of marketers are also already posting this type of social media content.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Adobe Experience Cloud Blog

JUNE 18, 2018

While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing eBook 134

Sprout Social

NOVEMBER 1, 2021

The benefits of a program crosses multiple departments: Increased brand awareness for marketing. Subject-matter expertise for industry thought leadership. Helpful for those who aren’t social media power users. Some people aren’t on social media all the time but still want to be an advocate.

Thought Leadership 138

Thought Leadership User-Generated Promotion Place 138

Hootsuite

DECEMBER 1, 2022

And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. Check out our blog post on how to set goals for social media marketing. LinkedIn user demographics differ from those of the other social platforms.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Social Media Can Be an Amazing User Intent Research Tool. spoke to your audience.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Adobe Experience Cloud Blog

JUNE 11, 2013

Somehow these folks missed the original memo sent out years ago; marketing is hard work. In this case specifically, marketing is hard on Facebook, but that doesn’t mean that you go out and tell the world that it’s a waste of time. If you are a social media marketer it’s your job to figure out how to make it work.

Thought Leadership 134

Thought Leadership B2C User-Generated Entertainment 134