Marketing Insider Group

FEBRUARY 17, 2011

GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya. I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. B2Bento is their marketing blog and you should most certainly check these folks out. How To Get Started.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketers 102

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  And why is it important to marketers?   There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. E nsure that your content can be easily found. Need more help? and Maria Pergolino, Sr.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

JANUARY 6, 2017

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Social Media Tip: 7 Tips for Marketing a ‘Boring’ Brand on Social Media https://t.co/x8SWeZaKFO.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketers 134

Adobe Experience Cloud Blog

JUNE 3, 2010

This is what makes social media marketing specifically so important. Simply saying lead nurturing through social media may not mean much, because it’s not applying all the same principles as you would through other media.

Thought Leadership 89

Thought Leadership Whitepaper Social Media Marketing eBook 89

Hootsuite

FEBRUARY 18, 2020

This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media leads, treat this article as a primer. In fact, when it comes to improving lead quality, most marketers agree that social media marketing is the way to go. Whitepapers 26%.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Adobe Experience Cloud Blog

JANUARY 17, 2017

Their audience is digital marketers, but each post clearly speaks to a specific persona: social media marketers, search engine marketers, etc. For other content assets like whitepapers and ebooks, you can pose the same type of question on social media when you promote the asset.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. Increase the amount of qualified, targeted web traffic, and you’ll score brownie points for an effective digital marketing initiative.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Adobe Experience Cloud Blog

MARCH 3, 2017

Once social media users (in this case, your employee’s network) click on that unique URL and take an action on that page that counts as a conversion (e.g. downloading a whitepaper), this information is captured on the back-end.

Thought Leadership 134

Thought Leadership Whitepaper Education User-Generated 134

Marketing Insider Group

OCTOBER 21, 2020

Social Media Marketing. If you’re looking to reach a larger audience and engage with customers regularly, social media is a small business must-have. The average user spends 3 hours a day on social media. Whitepapers or e-books. Source: Marketing Insider Group. Infographics.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Hubspot Marketing

AUGUST 11, 2022

Search Engine Marketing. Social Media Marketing. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Whitepapers are especially useful as downloadable offers when readers want to go more in-depth on a specific subject they’re reading about. Blog Post. Image Source.

Whitepaper 145

Whitepaper eBook Education Price 145

Adobe Experience Cloud Blog

MAY 19, 2010

Below we’ve identified the top 5 reasons why blogging fast-tracks your B2B marketing efforts. B2B blogs provide an avenue for thought leadership content. Offering thought leadership blog content – rather than simply pushing product information – is an effective way to do so.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Do: Stick to Social Media Marketing via Business-Friendly Networks. Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. This may sound obvious, but in fact, a lot of websites, emails , and ads are not mobile friendly.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. These blog posts, whitepapers, and podcasts can show you how to do it right.

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

SocialPilot

MARCH 26, 2025

If your social media marketing spans multiple platforms, sharing your content across them can become daunting. Thats where you can use a social media management tool. Once you identify your winning content formats and topics on social media, use SociaPilot to execute the new content strategy effortlessly.

PR 45

PR Whitepaper User-Generated Advertisers 45

Martech

APRIL 15, 2022

It is this simplicity and high ROI that makes email marketing the cornerstone of any marketing operation. According to a study by Litmus, four out of five marketers find email marketing more essential to their operations than social media marketing. Social media marketing.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Calvyn Lee Blog

OCTOBER 14, 2021

Question: Creating and distributing valuable thought leadership content to the right audiences is at the heart of driving brand awareness on LinkedIn. Question: A company wants to distribute its latest white paper and gather prospects’ data. Question: Lucas wants to share thought leadership content on LinkedIn.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketers Marketing 130

Tiecas

FEBRUARY 5, 2024

Industrial marketing tactics such as social media, email, and thought leadership content help us increase brand visibility and establish ourselves as industry experts. Industrial marketing plays a crucial role in increasing our brand’s visibility and awareness among our target audience.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertisers 104

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

FEBRUARY 2, 2021

White papers. Thought leadership. Content marketing is best for: Lead generation. Email marketing is best for: Lead generation. Social Media Marketing (SMM). Social media is where you can have one-on-one conversations with people. Case studies. PDF downloads. Interviews.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. Collect some of her most shared thought leadership articles and turn them into a gated e-book.

Thought Leadership 130

Thought Leadership Whitepaper Marketers Marketing 130

Adobe Experience Cloud Blog

MARCH 30, 2016

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Martech

APRIL 2, 2024

Industry expertise Thought leadership isn’t just for PR. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people.

Influencer Marketing 100

Influencer Marketing Whitepaper User-Generated Marketers 100

Adobe Experience Cloud Blog

APRIL 10, 2018

You may want to create a video, infographic, blog, whitepaper, or webinar. The post 4 Simple Steps to Great Community Management appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Different types of content work better depending on the channel.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Sachs Marketing Group

JANUARY 30, 2023

Social Media Marketing Social media platforms, such as Facebook, Twitter, and LinkedIn, can be powerful tools for law firms to connect with potential clients and build their brands. Social media marketing involves creating and sharing content on social media platforms to engage with users and build relationships.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Lusha

JULY 11, 2024

Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach. Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Hootsuite

JULY 13, 2023

Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to generate and nurture quality leads? Class is in session.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Power Digital Marketing

JANUARY 19, 2023

However, all the typical marketing data analytics numbers apply—page views, email open rate, follower counts, and so on. Paid advertising performance Although paid advertising is often linked to social media marketing, it’s worth dedicating an entire section of the marketing report to paid media—after all, that’s where the money is.

Logistics 52

Logistics Marketers Marketing Whitepaper 52

Lusha

JULY 21, 2024

They might stumble upon your content through search engines, social media, or industry publications. Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. At this stage, the goal is to capture their attention and pique their interest.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. Social Media Marketing: Where Your Audience Hangs Out Social media platforms are not just for sharing memes and vacation photos. They are often gated behind a lead capture form.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Buffer Marketing

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. I came across the concept of ‘Thought Leadership’ content format while upskilling my writing.

Thought Leadership 127

Thought Leadership Whitepaper Energy Law 127