Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is user-generated content? An example of user-generated content from Calvin Klein.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Image Source This article examines 12 essential traits that can help you survive and excel in the competitive world of social media marketing.

Transform 77

Transform Social Media Marketing Whitepaper Marketers 77

SocialPilot

JULY 12, 2024

Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals. This leads us to an important question: Why is Social Media Analytics Important? Let’s be real; as social media marketers, we all crave that “aha!”

Analytics 116

Analytics Transform User-Generated PR 116

Martech

MAY 5, 2025

Bonds, for example, went viral with Robert Irwin as the face of a campaign that cleverly leaned into Australia’s cultural identity while pushing into international markets. Done well, influencer marketing can make or break a brand. Its not cheap, but the payoff when the audience match is right can be enormous.

Transform 105

Transform Influencer Marketing User-Generated Branding 105

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketers 127

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

DECEMBER 3, 2024

This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. I began to redefine Pinterest as no longer a mood board or even a social media platform, but a search engine. Optimize for lead generation and sales. Create click-worthy, branded pins.

Product 105

Product User-Generated Transform Energy 105

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. Instagram, TikTok, and YouTube prioritize video content, and realtors using these marketing channels will outshine the crowded online space.

Real Estate 42

Real Estate Social Media Marketing Marketing Strategy Transform 42

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. Generate leads?

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Buffer Marketing

MARCH 26, 2025

In October 2024, I participated and generated 300,000 impressions across 31 posts. Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. Despite lower impressions, it generated the highest number of comments (68).

Transform 104

Transform User-Generated Entertainment Branding 104

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates.

Customer 117

Customer Food Transform Health 117

Buffer Marketing

FEBRUARY 4, 2025

Team plan starts at $25/month per user. Starter Plan: $5 per user/month (billed annually) Plus Plan: $7 per user/month (billed annually) AudioPen Best for turning spoken thoughts into structured text. It transforms your spoken ideas, no matter how messy, into clean, structured text that’s easy to share or build on.

Transform 89

Transform Price User-Generated Product 89

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. Source: LinkedIn 5.

User-Generated 117

User-Generated Education Real Estate Transform 117

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Before-and-after transformations Everyone loves a good transformation story.

Transform 116

Transform PR Product User-Generated 116

Jeff Bullas

DECEMBER 13, 2022

Generating leads is the lifeblood of any company. An idea of how important lead generation is runs through their DNA. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. SaaS lead generation: fatal mistakes. Lead generation is to SaaS what oxygen is to humans.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Vertical Response

JULY 7, 2024

Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement. billion logged-in users each month, YouTube offers a vast audience for brands to connect with.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Their email marketing is an extension of their social media marketing.

Retail 94

Retail Shoppers User-Generated Customer Journey 94

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 109

Social Media Marketing PR Marketers Marketing 109

Digital Marketer

DECEMBER 19, 2022

That extends the reach of your marketing efforts, too. As your reach expands, your ability to target specific users or user groups increases as well. Ecommerce Areas & Their Digital Marketing Techniques. Digital marketing and ecommerce are related, but they’re not the same. Social Media Marketing.

Transform 82

Transform eCommerce Retail Entertainment 82

Buffer Marketing

JANUARY 13, 2025

Matt Navarra , founder of Geekout , a newsletter and community for social media pros, already correctly predicted Meta’s push towards AI as the platform kicked off the new year with AI character profiles sharing content users can interact with.

Gen Z 128

Gen Z Transform User-Generated Analytics 128

SocialPilot

JANUARY 21, 2025

Ready to transform raw data into actionable insights? Lets jump straight into everything you need to know about choosing the right social media analytics dashboard for your needs. What is a Social Media Analytics Dashboard? Why It matters: With billions of active users, Facebook is a crowded space.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Martech

APRIL 11, 2025

Here’s what’s new: Visual Suite in One Design Visual Suite in One Design lets users create different marketing materials within a single design space, from presentations and documents to videos and websites. The unified approach streamlines users’ workflow from ideation to delivery.

Transform 72

Transform User-Generated Analytics Communications 72

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. What values and principles guide your operations? What feeling should members have when they enter your space?

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Adobe Experience Cloud Blog

MARCH 19, 2013

by Jason Miller Are you one of the 100 million active users generating 40 million photos a day on Instagram? As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy.

Transform 134

Transform Marketing Mix User-Generated Social Media Marketing 134

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? What are the best AI social media tools? What is AI for social media? What is AI for social media? Target social ads.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

SocialPilot

JANUARY 30, 2025

Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore. It’s about proving the impact of your social media efforts. How many users did that campaign drive to your Shopify website, and what was its ROI? Lets dive in and transform the way you look at social media performance.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

SocialPilot

JANUARY 9, 2024

With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. How is AI used in Social Media? What is your post about?:

Transform 120

Transform Social Media Marketing User-Generated Advertising 120

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 65

Transform Food Education Fashion 65

Hootsuite

APRIL 2, 2025

Create participative storytelling experiences Another social media strategy Hilton uses is capitalizing on user-generated content and encouraging the participation of guests and followers. On Instagram, for example, Hilton shares many photos and videos created by real-world users. Source: @hilton 5.

Branding 69

Branding User-Generated Food Transform 69

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Bannerflow

SEPTEMBER 26, 2022

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. Building customer relationships.

Transform 52

Transform User-Generated B2C Customer loyalty 52

Vertical Response

NOVEMBER 29, 2024

Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. Utilizing AI-driven insights allows marketers to craft targeted content and effective subject lines, boosting open rates and driving conversions.

Email Marketing 52

Email Marketing Transform User-Generated Law 52