Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. The loops gained millions of views and earned Lowe’s plenty of media coverage.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketing 112

Adobe Experience Cloud Blog

MAY 14, 2015

Users listed their favorite moments (“I was really hoping he’d miss the trashcan when he threw the paper ball”) and made jokes with each other about memos and cover pages. Significantly, one short video ignited conversations and buzz that lasted a lot longer than one-and-a-half minutes. GoPro and Hiring.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 117

Social Media Marketing Education Analytics Entertainment 117

Neil Patel

JANUARY 12, 2021

No matter how you feel about video, you can’t dispute how effective it is. Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads. Conclusion.

Social Media Marketing 117

Social Media Marketing Marketing Marketers Energy 117

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Generate Reviews & Referrals.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Sprout Social

MARCH 28, 2025

Instagram trial reels let you share short form videos, specifically with people who dont follow your account to get a read on how the content is resonating. Users who follow your account wont see these particular reels on your account page or in their feed. How do you see your new video ideas supporting your objectives?

User-Generated 98

User-Generated Traditional Marketing Social Media Marketing Branding 98

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

SEPTEMBER 19, 2022

As marketers, it's important to know your audience's favorite social channels. of users are over 50. to find out which social media channels are gaining steam — and which are falling behind. Social Media Channels Gaining Steam in 2022. billion monthly users , more than any other social platform.

Gen Z 142

Gen Z Millennials Social Media Marketing User-Generated 142

Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. The language model is based on content from MarTech embedded on top of ChatGPT.

Brand Management 107

Brand Management User-Generated Marketing Marketers 107

Marketing Insider Group

MARCH 17, 2025

A well-executed SEO and content strategy generates consistent traffic and leads, making it one of the smartest investments you can make. Invest in AI and Marketing Automation AI-driven marketing tools have changed the game, allowing you to automate repetitive tasks, personalize content, and analyze consumer behavior faster than ever before.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Yes, there is.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

SocialPilot

JANUARY 9, 2024

With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. How is AI used in Social Media? What is your post about?:

Transform 120

Transform Social Media Marketing User-Generated Advertising 120

Buffer Marketing

JANUARY 30, 2025

Are certain formats (videos, carousels, memes, text posts) consistently outperforming others? If short-form videos generate the most engagement, prioritize them. If you’re still doing everything manually, you’re making social media harder than it needs to be.

User-Generated 85

User-Generated Education Analytics Thought Leadership 85

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. Event Marketing. Now imagine if you were given less than 24 hours to put on a user conference. Video Marketing.

PR 134

PR Transform Logistics User-Generated 134

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

Transform 145

Transform Food User-Generated Branding 145

Adobe Experience Cloud Blog

DECEMBER 7, 2018

True, these platforms are not as marketing friendly as the biggest sites, but that’s why they made this list. These sites have thriving, loyal user bases that are eager to reward great content with their undivided attention. Video is everything in an online world stuffed to the brim with content. Ask, and Quora will answer.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. These evaluations were tricky but well thought out to land users quality results based on the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of the content. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Marketing Insider Group

FEBRUARY 2, 2021

Nurture and generate high-quality leads? Build a social media following? Content marketing (CM) is a channel every marketing team should use to build a robust online presence and authority. 91% of B2B marketers use content marketing. Content marketing is best for: Lead generation.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hootsuite

JANUARY 12, 2022

Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Level up your user-generated content. YouTube Shorts are a straightforward format to ask for user-generated content (UGC) because Shorts can be created by anyone, anywhere, with access to a smartphone.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. Users are looking for a reason to stay.

User-Generated 140

User-Generated SEO Social Media Marketing Analytics 140

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

MAY 25, 2023

But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise. There are 4.76

Real Estate 113

Real Estate User-Generated Inbound Marketing Social Media Marketing 113

Buffer Marketing

SEPTEMBER 25, 2023

These tools leverage artificial intelligence (AI) and natural language processing (NLP) technologies to assist in creating, optimizing, and managing content for various social media platforms. Automated social media caption or text generation Words can be incredibly powerful.

Transform 131

Transform User-Generated Social Media Marketing Analytics 131

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Hootsuite

MAY 18, 2023

Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind. Source: Hootsuite Similarly: 91% of Instagram users report watching videos daily Snapchat recently saw a 55% increase in time spent watching Spotlight content YouTube shorts see 30 billion (!) daily views globally Whoa.

User-Generated 131

User-Generated Video Marketing Shipping Product 131

Digital Marketer

NOVEMBER 17, 2022

The Objectives of Digital Marketing Strategies. With the use of online resources, marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority by engaging users. A digital marketing strategy that lacks the right mix of effective content is doomed to fail.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

SocialPilot

APRIL 8, 2024

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves.

User-Generated 119

User-Generated Video Marketing Analytics Social Media Marketing 119

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance.

eCommerce 107

eCommerce Shoppers User-Generated Marketing 107

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Demand Generation vs. Lead Generation.

User-Generated 109

User-Generated Whitepaper eBook Partner Marketing 109

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Sprout Social

OCTOBER 16, 2018

The creative possibilities for how-to’s and tutorials are seemingly endless on social as brands are constantly cooking up new ideas. User-generated content. As a result, user-generated content is the bread and butter of social media and the beauty industry. Investing in video marketing.

User-Generated 111

User-Generated Promotion Entertainment Branding 111