Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Adobe Experience Cloud Blog

MAY 14, 2015

In a time when everyone feels pressure to post important life events, colorful images, and compelling text on social media , a video that encompasses all of these in one automatically strikes a chord with viewers. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 100

Video Marketing Gen Z Marketers Marketing 100

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketers 77

Hubspot Marketing

SEPTEMBER 19, 2022

On top of that, Gen X and Baby Boomers rank Facebook as their favorite social media app and their most visited app. If you're looking to target older demographics with social media marketing, Facebook is your best bet. For Baby Boomers, YouTube is their second favorite social media app, just behind Facebook.

Gen Z 142

Gen Z Millennials Social Media Marketing User-Generated 142

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Yes, there is.

Video Marketing 81

Video Marketing User-Generated Marketers Marketing 81

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. landscape).

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Hubspot Marketing

APRIL 24, 2019

For instance, let's say you inform your marketing department that your overall goal is to "grow international brand awareness". Now, when your social media marketing manager is crafting her quarterly video campaign, she'll think to herself -- Hmm. How can I increase international brand awareness?

Social Media Marketing 144

Social Media Marketing Management Marketing Plan Video Marketing 144

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketers 57

Social Media Examiner

DECEMBER 12, 2024

Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? In this article, we'll explore how to attract your ideal audience with LinkedIn video.

Transform 87

Transform Social Media Marketing Video Marketing Marketing Strategy 87

Marketing Insider Group

AUGUST 27, 2024

Image Source Video marketing is another powerful tool for showcasing your products and processes, offering a visual and engaging way to communicate your expertise and capabilities. Social Media Marketing Social media marketing is equally important.

Manufacturing 125

Manufacturing Whitepaper Marketers Marketing 125

Adobe Experience Cloud Blog

JANUARY 6, 2017

The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. x8SWeZaKFO.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

SocialPilot

FEBRUARY 9, 2024

Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Adobe Experience Cloud Blog

JANUARY 15, 2020

On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. 54% of consumers browse social media for product research purposes . 73% of marketers believe their social media marketing efforts are somewhat working for their business.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Hubspot Marketing

MAY 16, 2023

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

MAY 26, 2022

This will allow marketers to manage TikTok alongside efforts on all other social media platforms in one place. Read next: Ultimate guide to social media marketing. Marketers will also be able to moderate and engage with comments in real-time. Get the daily newsletter digital marketers rely on.

Social Media Marketing 124

Social Media Marketing Marketers Marketing Education 124

Neil Patel

OCTOBER 12, 2020

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects: What are the building blocks of a successful content marketing strategy ? This program covers everything from social media marketing to website optimization.

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketers 145

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Consumers also want to see short-form videos, so create TikToks, YouTube Shorts, etc. snackable content for any platform.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. Moreover, AI has introduced presenter videos, a fantastic way to convey information.

Transform 105

Transform Social Media Marketing User-Generated Advertisers 105

Hubspot Marketing

OCTOBER 17, 2022

Social media marketers can finally ditch the third-party apps that provide a more extended tracking period. And Instagram will continue to evolve as long as apps like TikTok continue to change the game for online video marketing. Image Source. Instead, this information will be readily available within Insights.

Social Media Marketing 142

Social Media Marketing Marketers Marketing Promotion 142

Hubspot Marketing

MAY 14, 2019

Search engine marketing, or SEM, is optimizing content for search engines or using paid advertising to ensure that your business's products or services are visible on search engine results pages (SERPs). Social Media Marketing. Video Marketing. Voice Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

NOVEMBER 18, 2020

Video content can be daunting to create, requiring more resources in production and editing. Break down the essential steps you need to be aware of so you can start planning and creating engaging videos. 7 steps to a successful social media video marketing strategy. Content tips for social media video.

Social Media Marketing 111

Social Media Marketing Analytics Promotion Video Marketing 111

Digital Marketer

JULY 11, 2023

Here are a few key elements of viral videos: They tell a story They aren’t promotional They connect with the emotions of your audience They are relevant They make people laugh How to Create Viral Short Videos for Social Media Step by Step Follow these simple techniques to create short-form videos that generate more views in a shorter period.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 123

Social Media Marketing Key Performance Indicator Influencer Marketing Management 123

Neil Patel

JANUARY 28, 2021

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. Video Optimization. How Much Does Vimeo Cost? Conclusion.

Marketers 129

Marketers Marketing Analytics Video Marketing 129

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

Transform 143

Transform Food User-Generated Branding 143

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Video Marketing. Now off of Oracle’s turf, salesforce.com could stream a live video feed of Marc’s presentation on Facebook. Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook. Social Media Marketing.

PR 134

PR Transform Logistics User-Generated 134

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Last year, it was the most-used platform for influencer marketing in the U.S. – and more marketers are planning to use Instagram for their campaigns in 2023. And the list goes on.

Gen Z 136

Gen Z Millennials User-Generated Shipping 136

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. A lot of businesses owe their popularity to social media platforms, especially Facebook. Well, then, let’s get started.

Branding 96

Branding Social Media Marketing Promotion Marketers 96

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketers Marketing 145

Martech

DECEMBER 9, 2024

By focusing on engaging product videos, leveraging user-generated content, and running holiday-themed campaigns, we can create a strong video marketing strategy. These efforts will enhance customer engagement, build trust, and drive sales during the holiday season. Now its your turn to give MarTechBot a try.

User-Generated 112

User-Generated Retail Video Marketing Management 112

Rock Content

MAY 5, 2020

SMM (Social Media Marketing). SSM, or Social Media Marketing, is, as the name suggests, a method that uses social media to promote a brand, product, or content. Such as Search Engine Marketing (SEM), it can be done organically, paying for ads, or both simultaneously. Video Marketing.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 101

Marketing Insider Group

FEBRUARY 2, 2021

Email marketing is best for: Lead generation. Social Media Marketing (SMM). Social media is where you can have one-on-one conversations with people. Consider these social platforms for sharing content and building relationships with people in your target market: Facebook. Video Marketing.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111