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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. Social Media Marketing Social media marketing is equally important.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. A terrific post on why statistics are catnip to social and content marketers.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

White papers. Content marketing is best for: Lead generation. Email marketing is best for: Lead generation. Social Media Marketing (SMM). Social media is where you can have one-on-one conversations with people. Social media marketing is best for: Relationship building.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. State of Video Marketing Survey , Wyzowl 2017).

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Current trends in marketing and data have deep roots

Martech

Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. .” Winterberry (registration required).

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8 Amazing Demand Generation Strategies to Boost Your Market Share

Sprout Social

Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Leverage Video Marketing. A good social media marketer knows that it’s all about the testing. Share Free Resources.