Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Dig deeper: What is social media marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

OCTOBER 17, 2024

Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers. Share personal, exclusive notes from execs as pull quotes in newsletters and social posts. (I

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Image Source This article examines 12 essential traits that can help you survive and excel in the competitive world of social media marketing.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Marketing trends : Marketers began to focus on SEO, PPC and email marketing to drive traffic, and created content such as whitepapers and webinars to convert traffic into leads. Marketers reallocated budgets towards highly measurable channels and began to be more accountable for lead generation.

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketers 129

Duct Tape Marketing

MARCH 31, 2014

The Greatest Opportunity In Social Media Marketing Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In my forthcoming book Duct Tape Selling (Portfolio May 15th) I make the case that sales professionals must think and act more like marketers.

Social Media Marketing 78

Social Media Marketing Inbound Marketing Whitepaper Outbound Marketing 78

Marketing Insider Group

FEBRUARY 17, 2011

A couple of months ago they published this amazing INFOGRAPHIC: Quickstart Guide to Social Media Success. And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Why Does Social Media Matter.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketers 102

Marketing Insider Group

JANUARY 20, 2021

A digital PR campaign normally includes a combination of social media marketing, content marketing , and media exposure on news websites. It could be an article, an infographic, a white paper, or a video. PR-focused content may come in any format. Source: [link].

PR 142

PR Whitepaper Content Marketing Marketers 142

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. The white paper also showed that business professionals are using social media more than online editorial and vendor content. You are most certainly not the only one. All rights reserved.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Trade Press Services Newsletter

MAY 4, 2023

Three Continuing Education Opportunities for Marketers Here are three professional development opportunities you can complete from your laptop—no travel or networking required. LinkedIn Learning LinkedIn Learning is a treasure trove of knowledge for B2B marketers.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Repurposing content Looking to turn a white paper into an Instagram post? It’s seriously easy.

Whitepaper 145

Whitepaper User-Generated Social Media Marketing Real Estate 145

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. E nsure that your content can be easily found.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

MAY 29, 2023

marketers — specifically those already leveraging artificial intelligence in their roles. Social Media Posts (58%) The most popular use for marketers leveraging AI for content is for social media posts, and with good reason. The following are statistics drawn from 1350+ U.S.

Whitepaper 139

Whitepaper eBook User-Generated Marketers 139

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

JANUARY 6, 2017

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Social Media Tip: 7 Tips for Marketing a ‘Boring’ Brand on Social Media https://t.co/x8SWeZaKFO.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Social Media Marketing When people think of digital marketing services, their minds automatically go to social media marketing.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Duct Tape Marketing

NOVEMBER 2, 2016

My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers. Mike and I talk all about social media marketing, specifically live-streaming – why it’s useful and how it can help you promote your business.

Whitepaper 78

Whitepaper Social Media Marketing Price Promotion 78

Girl Power Marketing

AUGUST 25, 2022

There are several different types of content , from written word and infographics to audio and video that can support your marketing strategy. For example, written word content can be blog posts, white papers, email newsletters, and even books.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Tiecas

JULY 23, 2024

Social Media Marketing: Social media platforms like LinkedIn can be an excellent source for promoting new content, such as blog posts and white papers, and driving webinar registrations. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Hootsuite

FEBRUARY 18, 2020

This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media leads, treat this article as a primer. In fact, when it comes to improving lead quality, most marketers agree that social media marketing is the way to go. Whitepapers 26%.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. These blog posts, whitepapers, and podcasts can show you how to do it right.

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Marketing Insider Group

MARCH 31, 2020

Permission to post content on social media and elsewhere about your company’s culture, products, and services. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise.

Market Trends 145

Market Trends Digital Marketing Whitepaper Manufacturing 145

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketers 134

Marketing Insider Group

SEPTEMBER 15, 2010

Start with Gaurav Mishra’s The 4Cs Social Media Framework , then Sean Nelson’s The 4 C’s of Social Media and finally Tom Pick’s The Four C’s of Social Media Marketing. They are: Customers: something that is missing from many social media plans is the focus on customers.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Social media channels. Your social media content is technically your owned content until you put it up on a site that retains ownership of the content, like Quora or Reddit. A 2020 Statista survey found that for every U.S.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Marketing Insider Group

AUGUST 5, 2015

That’s why you should offer e-books, white papers, videos and other forms of content. Make content shareable and social – According to social media marketing expert Jay Baer, “content is fire. Social media is gasoline.” However, most website visitors are not ready to buy from you.

Whitepaper 106

Whitepaper Education Social Media Marketing Communications 106

Hubspot Marketing

AUGUST 11, 2022

Search Engine Marketing. Social Media Marketing. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Whitepapers are especially useful as downloadable offers when readers want to go more in-depth on a specific subject they’re reading about. Blog Post. Image Source.

Whitepaper 145

Whitepaper eBook Education Price 145

Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. So let’s say you own a marketing consulting firm. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020.

Advertisers 100

Advertisers Advertising Whitepaper CRM 100

Hootsuite

JULY 12, 2022

Social media is where everyone spends their free time and the best place to discover what your customers care about. Creating a social-first brand starts with chopping and pruning. Go into your website, your white papers, your product, and your out-of-of-home advertising. Ready to get weirder and wilder on social?

Branding 136

Branding Whitepaper Food Energy 136

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Adobe Experience Cloud Blog

NOVEMBER 23, 2011

Seesmic Social. Seesmic makes mobile social media marketing a snap. Seesmic is a Web, desktop and mobile interface that allows people to manage multiple Facebook, LinkedIn, Twitter and other social media accounts on the go. Interested in improving mobile marketing results?

Whitepaper 101

Whitepaper Social Media Marketing Marketers Marketing 101

Calvyn Lee Blog

AUGUST 25, 2021

Content Marketing. Blog posts, white papers, resources, images, videos…it’s all content. In digital and social media marketing you have to earn attention – whether your strategy is paid or organic people have to want to view your content. The difference between a metric and a KPI. Making sense of your data.

Advertisers 130

Advertisers Advertising Whitepaper Digital Marketing 130

Hubspot Marketing

SEPTEMBER 27, 2023

marketers — specifically those already leveraging artificial intelligence in their roles. Social Media Posts (58%) The most popular use for marketers leveraging AI for content is for social media posts, and with good reason. The following are statistics drawn from 1350+ U.S.

Whitepaper 105

Whitepaper eBook User-Generated Marketers 105