OnDemand CMO

DECEMBER 18, 2024

These bold marketing movesembracing AI, redefining your messaging, and focusing on efficiencyare the foundation for success in the year ahead. At OnDemand CMO, we specialize in helping businesses like yours align their messaging, target their ideal audience, and create marketing strategies that drive growth.

Transform 74

Transform Thought Leadership CMO Marketing 74

Adobe Experience Cloud Blog

JUNE 15, 2009

For starters, and I know we've said this a thousand times before but it's still true, gaining agreement between sales AND marketing on what constitutes a quality and qualified lead. Developing a Perfect Prospect Profile and criteria for lead scoring to grade how close or far each lead is from the real bulls eye of the target market.

Thought Leadership 63

Thought Leadership Management CRM Retail 63

Hubspot Marketing

NOVEMBER 19, 2024

Conducting My Own B2B Market Research When I’m building B2B market research plans, I lean on a few tips to remember during the process. In the past, I did a lot of thought leadership development, which included acting as a journalist. All in all, B2B market research can be fun.

Market Research 121

Market Research B2C Marketing Marketers 121

Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. Content marketing produces three times more leads than paid search. Brand trust and thought leadership. Better quality leads.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 83

Gen Z Whitepaper Thought Leadership Law 83

Adobe Experience Cloud Blog

JUNE 9, 2015

Since engagement is a tangible metric, it’s easier to influence with targeted marketing efforts, and it is more connected to a company’s revenue growth. Marketo @ AHIP Institute Conference appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How Do I Do Consumer Engagement?

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

Before delving into creating a marketing plan, you’ll want to gather information about the consumers you believe would be interested in your VR product. It’s important to collect information about your target market and ideal customer profile before creating a concrete marketing plan. Target Ideal Customer Profile.

Product 134

Product Thought Leadership Copywriting Fashion 134

Buffer Marketing

FEBRUARY 13, 2025

The platform's focus on professional networking and thought leadership creates an environment where consultants can easily showcase their expertise and build strong relationships in their industry My journey with LinkedIn started organically.

Transform 91

Transform Thought Leadership CMO Analytics 91

Adobe Experience Cloud Blog

FEBRUARY 8, 2018

Fortunately, social media posts, conversations, interactions, and even photos and videos contain profound insights into what your target markets want and need, like and don’t like, where they’ve gone, what they’ve eaten, what they wear, and much more. Tell me about your process in the comments.

Thought Leadership 134

Thought Leadership Target Market Promotion Branding 134

Adobe Experience Cloud Blog

MAY 20, 2015

Rose’s partnership with Adidas, however, is both lucrative and engaging to the brand’s target market. Brands can leverage their unique brand identities and aesthetics to increase engagement and build meaningful relationships with consumers by creating immersive and experiential marketing experiences.

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

APRIL 29, 2020

What’s attractive, alluring, and inspiring to you may turn off your target market. The post Customer Journey Map | 6 Steps to Build It Successfully appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You are not your customer. What’s intuitive to you may not be intuitive to them.

Customer Journey 173

Customer Journey Customer Thought Leadership Branding 173

Adobe Experience Cloud Blog

NOVEMBER 11, 2014

Knowing your customer or prospect is the most powerful driver of innovation: When asked to rank what were the most important enablers of innovation, a large percentage of marketers 46%) felt that a deep understanding of the target market is the single most important requirement in driving innovation.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 31, 2015

Pre-sales content is delivered in the required languages and formats to best position your products in each target market. Some companies treat localization as an afterthought, tacking it at the end of the marketing content delivery process. Modern Marketing b2b Consumer'

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Adobe Experience Cloud Blog

MAY 12, 2015

Marketers have to consider their audience, its needs, and the values it holds so dear. Unlike a baby name, once you decide on a brand name or a couple of brand names, it’s vital that you test it with those in your target market. It also may help you discover new ways to think about your brand and its name.

Branding 134

Branding Thought Leadership Target Market Place 134

Orbit Media Studios

OCTOBER 30, 2024

They publish thought leadership content and earn a following. These marketers may use AI, but they’ll use it to make better things, not more things. We want to diversify how we reach this market and go beyond search and other digital marketing channels. They do things differently.

SEO 107

SEO Branding User-Generated PR 107

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

The trick is finding the perfect influencers for your target audience and your content marketing. The right influencers for your brand: Maintain audiences that align with your target market. To really make an impact, you need to look for partners. Share your brand’s passions and values.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Adobe Experience Cloud Blog

OCTOBER 26, 2016

We can break down our data on a couple of different levels to achieve this: Data to define your customer persona , or who your target audience is (e.g. segment, vertical, target market, company size, geography). Data to define what they need for success (e.g. tools, resources, content) and how you can help them.

Analytics 134

Analytics Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 18, 2016

Define the product-market fit. Investigate your target market and document use cases, requirements, and potential shortcomings. Identify your target audience’s characteristics at every level (e.g. You can do the same by following these steps: Understand what your prospects, customers, and competitors are doing.

Thought Leadership 134

Thought Leadership User-Generated Fashion Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

Most companies doing business internationally face this decision at some point: whether to go with one large PR firm with offices around the world, or appoint individual PR partners in each target market. Read This First was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

PR 134

PR Thought Leadership Communications Price 134

Martech

MARCH 22, 2023

Long-form content allows you to showcase your thought leadership. Think about every opportunity to show your thought leadership with what you say and how that will help cultivate long-term relationships with new or existing clients. Start with a plan Image source: Foundr How well do you know your target market?

Thought Leadership 128

Thought Leadership eBook SEO Content Marketing 128

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities to meet their revenue target. Marketing hands off enough leads to sales, but leads are hard to reach because they are not ready to consider a purchase yet and need more nurturing.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

JANUARY 29, 2014

Target Like A Champ. Sponsored Updates allow you to get incredibly specific with your targeting. Want to target marketing managers who work at enterprise companies, are skilled at marketing automation, and who don’t already work for one of your competitors? Feel free to share your thoughts and comments below!

Thought Leadership 134

Thought Leadership Inbound Marketing CMO CRM 134

Adobe Experience Cloud Blog

APRIL 5, 2018

VR and AR apps can also help you reach your target market in new and interesting ways, and therefore, are great for marketing purposes. The post How Virtual Reality Can Help Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership B2C Promotion Target Market 134

Adobe Experience Cloud Blog

JANUARY 2, 2018

But human connections are hard to scale, especially when your target market is not the cookie lovers within walking distance of your small bakery, but thousands of users around the world. Marketers are hungry for a technological tool that can easily rip and replace the personal touch that shopkeepers can create.

Thought Leadership 134

Thought Leadership Shoppers Communications Target Market 134

Adobe Experience Cloud Blog

APRIL 29, 2019

In the age of ABM and highly targeted marketing, one-size-fits-all content is delivering diminishing returns. The post 5 Quick Ways to Get More Conversions from Your Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Get personal. Happy landings!

Thought Leadership 134

Thought Leadership CRM Digital Marketing Target Market 134

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. Here are five more key takeaways for marketers from my favorite marketing conference of the year.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Hubspot Marketing

SEPTEMBER 30, 2022

It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy.

Thought Leadership 98

Thought Leadership eBook Whitepaper User-Generated 98

Adobe Experience Cloud Blog

JANUARY 9, 2017

If only 12 people take your survey, you’d be hard pressed to come up with accurate conclusions that generalize your target market’s habits and behaviors.

Thought Leadership 122

Thought Leadership Marketing Automation Platform Target Market Product 122

Marketing Insider Group

MAY 25, 2020

Defining your brand personality starts with establishing your target buyer persona(s). To do this, you’ll need to: Identify your target market. Or, do you want to create educational content for your audience and aid them in their discovery and research by sharing relevant industry articles and thought leadership?

Branding 145

Branding Thought Leadership B2C Communications 145

Martech

APRIL 18, 2023

Show what they do for similar clients in your target market. Are you establishing credibility with thought leadership? Content marketing has better long-term results than straight advertising because it builds credibility. Testimonials and brief case studies are other power tools.

Thought Leadership 145

Thought Leadership Marketing Marketers SEO 145

Adobe Experience Cloud Blog

OCTOBER 16, 2014

So why aren’t all marketers leveraging the blockbuster power of infographics? Unless your target market hates visual content (we’re not judging!) Rated I: For Strong Infographic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Infographics for everyone!

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Adobe Experience Cloud Blog

JANUARY 22, 2020

Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities that meets their revenue target. Marketing hands off enough leads to sales, but leads are hard to reach because they are not ready to consider a purchase yet and need more nurturing.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

SEPTEMBER 18, 2013

My VP of Marketing constantly challenges me to think about what segments I should be targeting. Anyone can segment things in a hundred different ways, but a great marketer is able to choose the right segment as their target market. Modern Marketing' Lesson #3: Crafting the message.

Thought Leadership 134

Thought Leadership Marketing Marketers Management 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketing 134

Adobe Experience Cloud Blog

DECEMBER 27, 2013

marketing automation platforms can be a great leveler. By using cutting-edge solutions and processes, small teams can achieve provable revenue results and targeted market reach comparable to larger operations. Modern Marketing' Used correctly and by skilled staff (see point 1!), How can you do this? Small team?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Partner Marketing Management 134

Adobe Experience Cloud Blog

OCTOBER 5, 2018

Target Market. Your website experience and content need to resonate with your target market. The words on the site need to be the same words that your target market uses. The words on the site need to be the same words that your target market uses. Think about your own experience.

Key Performance Indicator 133

Key Performance Indicator Content Placement Thought Leadership Target Market 133

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134