Martech

NOVEMBER 6, 2024

Since emotional intensity drives engagement, your team needs to be focused on campaign ideas that will leave your target market saying, “Oh, wow, that’s really surprising!” Stories following the “Hero’s Journey” and “Redemption Arc” create a transformational narrative, increasing comment interaction by 17%.

PR 131

PR Transform Target Market Content Marketing 131

Bannerflow

JULY 5, 2022

McKinsey’s research shows Coronavirus supercharged digital transformation and pushed many businesses over the technology tipping point. Companies have transformed forever, and the retail sector is no different. Influencer marketing. Shoppable social media simply transforms great social content into a buying opportunity.

Transform 96

Transform Retail Shoppers Influencer Marketing 96

Martech

OCTOBER 28, 2024

At the time, it was expected by some that voice search would transform how customers research products, with many opting to use specific keywords instead of full questions or conversational phrases. Marketers often used this basic information to personalize emails, creating static segments that provided limited personalization and engagement.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Martech

JULY 16, 2024

The information collected from these programs facilitates targeted marketing, optimizes advertising expenditures and enhances overall customer satisfaction. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

Transform 107

Transform Customer loyalty Fashion Promotion 107

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Martech

FEBRUARY 22, 2024

Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Target Market 123

Target Market Advertising Advertisers Neuromarketing 123

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” This article tackles the steps to successfully transform your PPC ads just by focusing on the people who click them. Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

Transform 97

Transform Real Estate Finance Advertising 97

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Here are some sample queries that might help: What information would help a marketer understand how to enhance their marketing using AI and marketing analytics?

Transform 124

Transform Analytics User-Generated Education 124

Marketing Insider Group

OCTOBER 1, 2024

CRM reporting transforms raw data into actionable insights that help companies develop better business strategies and drive overall growth. This segmentation creates more targeted marketing efforts, ensuring the message reaches customers at the ideal time to make a sale. What is CRM Analytics?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

OnDemand CMO

DECEMBER 18, 2024

At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. AI is no longer a nice-to-have; its officially the backbone of smart marketing. These bold marketing movesembracing AI, redefining your messaging, and focusing on efficiencyare the foundation for success in the year ahead.

Transform 74

Transform Thought Leadership CMO Marketers 74

Search Engine Land

JULY 16, 2024

The information collected from these programs facilitates targeted marketing, optimizes advertising expenditures and enhances overall customer satisfaction. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

Transform 72

Transform Customer loyalty Fashion Promotion 72

Marketing Insider Group

AUGUST 26, 2024

R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. Planning a Demand Gen Campaign A successful B2B demand generation campaign in the medtech industry starts with a nuanced understanding of the target market.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Backlinko

NOVEMBER 8, 2024

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? You struggle to gain traction, completely miss your target market, or your product gets a bad rap. Absolutely.

Price 112

Price Real Estate Promotion Food 112

Lynton Web

JANUARY 2, 2025

Decision-makers like directors or C-level executives typically warrant higher scores than individual contributors, though this should be calibrated based on your specific sales process and target market. Ready to Transform Your Lead Scoring? The prospect's department and functional role matter, too.

Transform 98

Transform Whitepaper CRM Price 98

Hootsuite

OCTOBER 9, 2024

In other words: They embraced their “Belly Dance” TV ad’s transformation into a viral meme. To put hungry quarantiners at ease, and position themselves as the food delivery service among competitors, Grubhub implemented programs to help customers save money and order food safely.

Customer 106

Customer Food Transform Health 106

Hubspot Marketing

SEPTEMBER 6, 2024

By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns. The more personalized the recommendations or marketing campaigns are, the more likely you’ll gain a conversion or a sale. Features Customer segmentation.

eCommerce 99

eCommerce Price Transform CRM 99

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. In this article, we will look more closely at: Travel and In-house Marketing. Digital Transformation and Travel. Omnichannel Sales and Marketing for the Travel Industry. Travel and In-House Marketing.

Transform 52

Transform Customer Journey New Technology Management 52

Martech

AUGUST 2, 2021

Why we care: A marketer’s media spend should follow the audience’s behavior. If more of the target market is streaming, or watching ad-supported OTT programming, then the brand should commit a higher percentage of the budget to that. Read more about OOH’s digital transformation here.

Transform 113

Transform Target Market Branding Marketers 113

Hubspot Marketing

NOVEMBER 19, 2024

I’d interview subject matter experts and transform their ideas into actionable insights. All in all, B2B market research can be fun. With the many tools and techniques available online, you can start conducting deep research into your target market, audience, and potential business customers.

Market Research 121

Market Research B2C Marketers Marketing 121

Lynton Web

MARCH 18, 2025

Switching to HubSpot from Zoho and Zendesk can transform your entire business operations. Systematically handles data type mismatches by identifying fields where Zoho or Zendesk handles data differently than HubSpot and creates appropriate transformation rules. Integration Mapping Create a detailed map of your current integrations.

Transform 52

Transform CRM Management Communications 52

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

Transform 117

Transform Communications Management eCommerce 117

Search Engine Land

JANUARY 11, 2024

Get the daily newsletter search marketers rely on. Content transformation Content transformation refers to transforming the content to a different format, style, or length. Business email address Subscribe Processing. It is important for SEO because of two factors: omnipresence and accessibility.

Transform 124

Transform SEO User-Generated Whitepaper 124

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform 141

Transform User-Generated Analytics Market Trends 141

Marketing Insider Group

DECEMBER 5, 2024

The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans. Image source Enhancing Marketing Management with CRM SEO Integration CRM SEO integration transforms marketing management into a data-driven powerhouse.

CRM 59

CRM Management SEO Transform 59

Adobe Experience Cloud Blog

MARCH 24, 2011

Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market. As CMG puts it, they’re obsessed with understanding their target market. They aren’t called market-ers for nothing!). Innovation is about transformation and reinvention.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Martech

MARCH 21, 2024

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. AI can refine attribution models, making it simpler to connect marketing spend with outcomes. Sales and marketing alignment. Mapping the transformation journey. Customer insights.

Transform 121

Transform Analytics CMO CRM 121

Martech

FEBRUARY 18, 2022

Ongoing digital transformation moved brands from the low-tech brand era to the digital assimilation of the demand generation era. Brand success became more dependent on leads, which eventually led to a stark division between sales and marketing teams. Buyers have come to expect real-time marketing and sales engagements,” Thompson said.

Transform 126

Transform Marketers Marketing New Technology 126

Buffer Marketing

FEBRUARY 13, 2025

I identify and connect with CMOs, COOs, and founders in my target market, always sending personalized connection requests that reference shared interests or mutual connections. Focus on addressing their pain points and the tangible outcomes they can expect from working with you.

Transform 91

Transform Thought Leadership CMO Analytics 91

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. I have shared some strong opinions in a few rants here on what is marketing? And one more thing: a keen ability to read his target customers. So be frank.

Content Marketing 143

Content Marketing Transform Thought Leadership Manufacturing 143

Hootsuite

APRIL 2, 2025

When researching people to partner with, the Hilton team focuses not just on their target market but also on why their target market travels. We recognize that, for us to create real, meaningful connections with audiences, we need to understand who they are following and what they care about , says Reynolds.

Branding 63

Branding User-Generated Food Transform 63

Marketing Insider Group

MARCH 29, 2021

Using a content marketing agency can provide the subject matter expertise you need without the expense and hassle of expanding your in-house team. However, if you’re moving into territories whose native language is not your own, you’ll need a content marketing team led by native speakers. Expanding beyond borders. Image via Pixabay.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Martech

DECEMBER 13, 2024

That’s not even including the changes that continue to transform marketing. Change for the sake of change isn’t productive, but it’s part of the plan for corporate transformation. Dig deeper: AI transformation: How to prepare your marketing team Watch for instability Marketers hate instability.

Transform 105

Transform Marketers Marketing Email Marketing 105

Customers.ai

NOVEMBER 18, 2024

Omnisend offers seamless integration with Shopify, allowing for real-time data synchronization, which facilitates targeted marketing efforts and efficient customer segmentation. Unique Features: Omnichannel Marketing : Combine email, SMS, push notifications, and more within a single workflow to deliver a cohesive customer experience.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Think of each of these segments as a Transformer.

Transform 101

Transform Management New Markets Manufacturing 101

Hubspot Marketing

NOVEMBER 21, 2019

But it’s important to know how you’ll transform your idea into reality. Filling out the market analysis section of the business plan assists with providing the framework of future campaigns. You are able to define your target market and ideal customer. That's what business plans are for.

eCommerce 144

eCommerce Transform Shoppers Retail 144

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. As experiential muscles atrophy, you can see a loss of market share. That’s a very high risk strategy.

Transform 109

Transform Marketers Marketing Fashion 109

Content Marketing Institute

DECEMBER 26, 2017

Here’s the deal, if you segment your list and commit to creating content for the other half of your target market, both Becky and I will write one article to kick-start your content engine. (Oh, Even the title of that video, “How Tommy Nicholas Transformed his Career With Codecademy,” tells me the ending before I hit play.

Content Marketing 111

Content Marketing Transform Marketers Marketing 111