Adobe Experience Cloud Blog

JANUARY 22, 2020

Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities that meets their revenue target. Marketing hands off enough leads to sales, but leads are hard to reach because they are not ready to consider a purchase yet and need more nurturing.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

JULY 27, 2011

Blog: Ron Shevlin’s Marketing Whims. President, Target Marketing. Book: Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Website: Target Marketing. 18 Must-Know Marketing Analytics and Metrics Experts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Analytics 115

Analytics Whitepaper eBook Global Marketing 115

Adobe Experience Cloud Blog

OCTOBER 16, 2014

So why aren’t all marketers leveraging the blockbuster power of infographics? Unless your target market hates visual content (we’re not judging!) Step 2: Gather your data- Ideally, you’re working from a larger piece of content like a report, white paper, or data set. Infographics for everyone!

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Scoop.it!

MARCH 23, 2023

It is an efficient way to meet your audience’s hunger for new content effectively and establish your brand as the go-to resource for your target market, and consequently, increase cash flow for your business. They also publish eBooks and white papers that are industry-specific.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. A recent post on your blog discusses 3 changes marketers must make to survive our current economic situation. Work with the publishers.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities to meet their revenue target. Marketing hands off enough leads to sales, but leads are hard to reach because they are not ready to consider a purchase yet and need more nurturing.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? Turn this whitepaper into a 280-character Tweet [INSERT WHITEPAPER]. Tips for using ChatGPT for social media Like any revolutionary tool, there’s a learning curve when using ChatGPT for social media marketing.

Whitepaper 145

Whitepaper User-Generated Social Media Marketing Real Estate 145

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Add email to your content marketing arsenal.

Whitepaper 111

Whitepaper eBook Marketers Marketing 111

Marketing Insider Group

MARCH 29, 2021

Using a content marketing agency can provide the subject matter expertise you need without the expense and hassle of expanding your in-house team. However, if you’re moving into territories whose native language is not your own, you’ll need a content marketing team led by native speakers. Expanding beyond borders. Image via Pixabay.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Hootsuite

FEBRUARY 18, 2020

These marketers say LinkedIn generates more than two times as many leads than other social channels. If they line up with your target market , it’s probably a good fit. Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. All this was designed to establish Finish Thompson as a helpful, reliable and trustworthy partner.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources. 9 Elements for a Successful Marketing Program Mix was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Whitepaper 113

Whitepaper Direct Mail Marketers Marketing 113

Rock Content

MARCH 14, 2024

Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. The Personalization Imperative: The Future of Content Marketing By prioritizing your audience’s needs and creating content that resonates on a personal level, you’ll achieve your marketing goals.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Marketing Insider Group

SEPTEMBER 17, 2019

But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women. You want to get that content some extra traction—so you want to reach out to people in your target market who aren’t your social media followers.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience. Constructing a plan for content creation that educates and engages consumers.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

DECEMBER 7, 2011

Regardless, the most important thing is to be helpful, relevant, and have your content visible in the communities where your target market is spending time. Real time sales and marketing teams should instead be chanting “always be helping.” Yesterday’s mantra of “always be closing” is no longer relevant.

Whitepaper 99

Whitepaper Customer Content Marketing Communications 99

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). Many factors influence intent.

B2C 126

B2C Whitepaper CRM Marketing Automation Platform 126

Marketing Insider Group

MAY 31, 2023

This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. In fact, more than 50% of marketers adapt their strategies according to customer data. So, how do you map the customer journey?

Customer Journey 133

Customer Journey Customer Whitepaper Marketers 133

Unbounce

JULY 6, 2020

Reports/Whitepapers – A whitepaper is a great B2B reward for prospects and leads, with over 82% of buyers saying they rely heavily on whitepapers to make purchasing decisions. This type of content is so versatile any of your audience segments could find it an intriguing offer.

eBook 145

eBook Whitepaper CRM Place 145

OnPassive Marketing

JULY 13, 2022

Some of the most common types of content that you will need to include in your strategy are blog posts, case studies, infographics, and white papers. White papers are another popular type of content often used to generate leads. Tips To Build A Successful B2B Content Marketing Strategy.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketers 66

OnDemand CMO

NOVEMBER 15, 2022

The more you can lean into a specific niche, the easier it will be to attract a target market. . Avoid writing your ebooks like whitepapers. Whitepapers tend to be boring. How will you harness the advantages of ebooks in your content marketing strategy? Release Books Serially.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Without the use of data in your marketing strategy, you’re more likely to waste marketing dollars and lose loyal customers.

B2C 137

B2C Whitepaper Marketers Marketing 137

Marketing Insider Group

APRIL 14, 2020

Achieving a specific number of whitepaper or e-book downloads each month. The idea is not to create these personas out of thin air, but to research your current audience and target market so you can understand them better. Increasing your brand mentions online by a specific percentage. Image source: [link].

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Martech

MAY 12, 2022

You add their names to an ABM account tool, and surround them with ads and content that leads them to ungated pages with articles, white papers, webinar invites and the like in the hopes they will reach out. We wanted someone who fit our specific target market and was actively searching. Pause while I sneeze.].

Customer 109

Customer Whitepaper Email Marketing Shoppers 109

Marketing Insider Group

MAY 15, 2023

Content Marketing. Content marketing calls for high quality, relevant content that addresses the needs and interests of your target audience. This includes blog posts , eBooks, whitepapers, webinars, and more. Social Media.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

This data then helps to create the messaging that HP delivers in their marketing. Scott also talked about how HP is using marketing automation to set up triggers based on prospect behaviors such as attending a webinar or downloading a whitepaper. It’s about people selling to people,” he says. I agree completely.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Marketing Insider Group

JANUARY 13, 2011

So with just one webcast, we had an event we could promote to our target market and a portfolio of highly valuable content in multiple formats, in the customer’s language from the customer’s perspective. I myself wrote a whitepaper compiled from my notes and using real quotes from the customer. Rinse and Repeat.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Search Engine Land

JANUARY 17, 2024

Build it out with product pages, landing pages and an About us page that clearly and attractively states who you are, your target audience and why they should choose you above the competition. PDF guides or whitepapers) that provide in-depth analysis and explanations that serve users seeking comprehensive knowledge or solutions.

SEO 114

SEO Branding Entertainment Whitepaper 114

Adobe Experience Cloud Blog

AUGUST 22, 2016

At its core, ABM is about engaging key stakeholders from target accounts with strategic, personalized marketing and sales messages. This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

Marketing Insider Group

FEBRUARY 2, 2021

White papers. Content marketing is best for: Lead generation. Consider these social platforms for sharing content and building relationships with people in your target market: Facebook. Social media marketing is best for: Relationship building. Case studies. PDF downloads. Interviews. Research articles.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Beyond standard metrics, consider creating specialized reports that track what type of content or offers generate the most qualified leads.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Sachs Marketing Group

JANUARY 30, 2023

PPC allows law firms to create tailored ads for each target market, ensuring maximum exposure and higher return on investment (ROI). To ensure PPC success, law firms should employ an experienced PPC team that understands their target market and can create effective campaign strategies.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Hubspot Marketing

SEPTEMBER 30, 2022

It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts.

Thought Leadership 98

Thought Leadership eBook Whitepaper User-Generated 98

Lusha

NOVEMBER 11, 2024

This could include downloading a white paper, attending a webinar, or visiting your website. Demand Base Demand Base helps businesses target, engage, and grow their most valuable accounts. It gives you a complete view of your target market, including company profiles, contact info, news, and social media insights.

CRM 52

CRM Price User-Generated Management 52