Martech

JULY 27, 2021

With this Olympics, for the first time, the CTV ad experience is finally catching up and getting the biggest test in its history, paving the way for other tentpole live events to benefit from serving dynamic creative digitally. Why we care. The CTV audience has become an essential slice of the pie and can’t be overlooked.

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Tentpole Management Advertising Advertisers 116

Martech

MARCH 15, 2022

Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods.

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Tentpole Advertisers Advertising Digital Marketing 124

Martech

MAY 2, 2024

Olympics on CTV/OTT With a growing share of ad spend and eyeballs, CTV is becoming more relevant for viewers to navigate tentpole events like the upcoming Olympic Games Paris 2024. AI doesn’t just give us more data, it gives us the right data.” On Tuesday, NBCUniversal and Roku announced the launch of NBC Olympic Zone on Roku.

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Tentpole Transform Advertising Advertisers 119

Hubspot Marketing

DECEMBER 12, 2024

Spotify has found a way to do this for years with their Wrapped campaign and other tentpole moments throughout the year that provide personalized experiences based on behavior and accompanying those experiences with immersive content.

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Tentpole Gen Z Thought Leadership User-Generated 100

Litmus

SEPTEMBER 17, 2020

Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time. Those techniques often create friction for users that aren’t used to them or expect more straightforward interactions.

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Tentpole eBook Email Marketing Place 75

Rock Content

NOVEMBER 16, 2017

Her team takes a digital-first, video-centric approach to editorial coverage for major tentpole events ranging from national elections, to the Oscars, to breaking news like Hurricane Harvey, the Las Vegas shooting and the recent wildfires in Northern California. Brittany Guarglia is the Digital Managing Editor at ABC13 in Houston, Texas.

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Tentpole User-Generated Management Place 45

On24- CMO Confessions

MARCH 18, 2021

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

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CMO Tentpole B2C Retail 52