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They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditionalmarketing. Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise.
In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. Traits and Characteristics of Marketers. Empathy and Pulse Checks.
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