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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise. Augmented reality (AR) and gamification are at the forefront of this movement, transforming passive spectators into active participants.

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IAB NewFronts rings in the age of digital video dominance

Martech

Getting this balance right, navigating privacy and personalization, will help transform how your brand connects with your customers,” said Sean Downey, Google’s President, Americas and global partners. The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX).

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