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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise. Lead generation? These experiences brought Pinterests online community to life, entertaining audiences while also yielding valuable user-generated content (UGC) for social media sharing.

Branding 105
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 115
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IAB NewFronts rings in the age of digital video dominance

Martech

Powering T-Mobile’s Magenta Advertising Platform is the data from 119 million T-Mobile users, 7 million of whom participate every month with the company’s T-Mobile Tuesday loyalty promotions. Users describe their ideal audience and audience attributes, and the tool pulls up relevant audience segments reachable through DV360.

Tentpole 109
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ABC: How Storytelling Can Impact Lives

Rock Content

Whether it’s Community Content to help access and curate user-generated content, ScribbleLive Engage to run live blogs when there is a presidential debate or when we’re watching celebrities walk down the red carpet, there are constant applications for us,” Schwartz explained.