Aspiration Marketing

FEBRUARY 18, 2025

Imagine launching a global marketing campaign only to discover your message is lost in translation or, worse, offensive to your target audience. This costly mistake highlights a critical distinction in international business: multilingual marketing is not simply translation. While translation focuses on converting words from one language to another, multilingual marketing goes deeper, adapting your entire marketing strategy to resonate with specific cultural nuances and consumer behaviors.

Global Marketing 147

Global Marketing Marketers Marketing Communications 147

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu

Customer Acquisition 102

Customer Acquisition CRM Marketing Automation Platform Analytics 102

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing.

Transform 91

Transform Customer Acquisition SEO Retail 91

The CMO Survey

FEBRUARY 17, 2025

The post Supercharge Your Practice With Growthtech appeared first on The CMO Survey.

CMO 100

CMO 100

Advertisement

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

Marketing Insider Group

FEBRUARY 17, 2025

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a

SEO 78

SEO Transform User-Generated Advertising 78

Martech

FEBRUARY 18, 2025

Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is being done to simplify the product line. With GPT-5, users will no longer have to choose between (and the company won’t have to support) multiple generative AI models. It’s a smart business decision, but one has to wonder if DeepSeek’s arrival also contributed to the move.

97

97

Hubspot Marketing

FEBRUARY 18, 2025

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. "I read the Wall Street Journal because my parents told me to. It's dense. Its dry. I can't get through it." I was surprised. These were future business leaders who couldn't connect with the very content that was supposed to inform their careers.

Entertainment 59

Entertainment Key Performance Indicator Retail Finance 59

Buffer Marketing

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.

Transform 63

Transform Analytics Social Media Marketing Key Performance Indicator 63

Martech

FEBRUARY 18, 2025

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.

Marketing Automation Platform 63

Marketing Automation Platform CRM Customer Marketers 63

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing.

CRM 57

CRM Management Analytics Communications 57

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Marketing

Hubspot Marketing

FEBRUARY 18, 2025

Choosing the right large language model can feel overwhelming with so many options out there, especially if youre not exactly living and breathing AI But as weve worked through each one, weve gotten a real sense of what theyre good at (and where they fall short). So, lets talk about what to use, when. ChatGPT & OpenAI-o1: The Reliable All-Rounders Lets start with ChatGPT and OpenAI-o1.

56

56

Buffer Marketing

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." So, why are conferences on our radar in the first place? Well, being a remote team has some huge perks—working with people from around the globe, for starters.

Social Media Marketing 57

Social Media Marketing Price Energy Influencer Marketing 57

Martech

FEBRUARY 18, 2025

Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications and previous Google searches on health) to push harmful messaging. Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price.

58

58

Set Up

FEBRUARY 17, 2025

The Set up Marketer Speed Dating event is one of our personal favorite longstanding #MarketersBreakfast events because of the ease and quality of the connections fostered. Established Atlanta Brands and our Agency partners come together to mix, mingle, and enjoy one anothers company in a fast-paced, pitch-free environment where forming a genuine connection is at the core of the interaction.

Marketers 59

Marketers Marketing Market Trends Place 59

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Customer Journey

Welcome Software

FEBRUARY 18, 2025

You might think your website is pretty great — but do your customers (not to mention your target audience) agree with you? Cos those guys, they’re not so loyal. In fact, up to 88% of users are less likely to return to your website if they’re less than keen on the user experience. And 40% of visitors will hop right on to another website if yours takes more than three seconds to load.

COS 52

COS SEO User-Generated Analytics 52

Hubspot Marketing

FEBRUARY 18, 2025

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don't convert. Thats even true for pieces that are well-written. Thats what happens when marketers ignore keyword intent, which is the missing element of the puzzle.

Real Estate 50

Real Estate Transform User-Generated SEO 50

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making.

58

58

Sprout Social

FEBRUARY 18, 2025

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this expectation extends to your customers. People dont just want to follow a social account, they want to engage with it. Often this can come in the form of direct messages or comments.

Management 54

Management CRM Communications Customer 54

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Social Media Examiner

FEBRUARY 18, 2025

Are you a content creator or marketer looking to improve your content? Wondering how AI can help you produce high-quality content? In this article, you'll discover the best AI tools for research, image generation, video creation, and audio production to enhance your content creation process. Who Should Use Tools for AI-Generated Content Not everyone needs […] The post Top AI Tools for Creators for 2025 appeared first on Social Media Examiner.

Product 57

Product Marketers Marketing 57

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Yeah sure, you might write a blog that ranks #1 the next day (one of the ultimate content marketing miracles) and that LinkedIn post you did last week might have gone viral (or your company-sized equivalent), but strategizing how every piece of content can be promoted across channels is the winner.

Content Marketing 52

Content Marketing Transform Marketers Marketing 52

Vertical Response

FEBRUARY 15, 2025

How to Leverage Email Marketing + SMS for Maximum Engagement In todays digital world, businesses need a multi-channel approach to connect with their audience effectively. Email marketing and SMS (Short Message Service) are two of the most powerful tools in a marketers arsenal. When used together, they can enhance engagement, drive conversions, and maximize ROI.

Email Marketing 52

Email Marketing Health CRM Retail 52

Businesses Grow

FEBRUARY 17, 2025

My new book is called Audacious: How Humans Win in an AI Marketing World. It’s a call to action for those who refuse to be left behind, as AI infringes on our work and our careers. I knew the book itself had to demonstrate the norm-bending path I outlined in the book … but how? The publishing industry is so boring, built on processes that have existed for more than 200 years.

Price 56

Price Education Promotion Branding 56

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

Customers.ai

FEBRUARY 18, 2025

In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies. The shift to billing based on active profiles means that even unengaged or inactive contacts can increase costs, leading to unexpected budget strains for many. Needless to say, people are not happy. This is going to hurt.

52

52

Zumvu

FEBRUARY 17, 2025

The integration of generative AI has brought about a seismic shift in data analytics. Rather than just analyzing huge databases, these latest technologies and tools generate insights, trends, and predictions to empower informed business decisions.

Analytics 52

Analytics 52

SocialPilot

FEBRUARY 16, 2025

Facebook has given word-of-mouth marketing a whole new meaning. One of the prominent evidence of this is the Facebook Reviews feature. Facebook Reviews are gold. They influence 80% of consumers in their decision-making. They also make up 19% of customer reviews , which is a big number. But the question is, how to get reviews on Facebook? Just like Google Reviews, Facebook Reviews pack a serious punch in the world of digital word-of-mouth marketing.

User-Generated 45

User-Generated Management Promotion Customer 45

Bannerflow

FEBRUARY 18, 2025

Personalization at scale is currently one of the most widely used marketing strategies, and for a good reason. Not only does it help your brand resonate with wider audiences, it creates a customized, more personal customer experience. It can help you raise your ROI, lower your CAC, and increase brand loyalty. But every strategy comes with its set of challenges.

Marketing Strategy 40

Marketing Strategy Personalized Marketing Branding Customer 40

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Duct Tape Marketing

FEBRUARY 15, 2025

Weekend Favs February 15th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

Marketing Strategy 41

Marketing Strategy Management Marketers Marketing 41

Hubspot Marketing

FEBRUARY 17, 2025

Ive been designing images for websites for about seven years now, so Ive come across many tools that make the process simple. If you want to create or incorporate compelling images into your brands website for the first time and youre not sure how you're in luck. In this post, I'll share my tips and favorite tools for designing website imagery that will make your site stand out and delight your visitors.

Gen Z 85

Gen Z Millennials Branding Place 85

SocialPilot

FEBRUARY 17, 2025

Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. But heres the hurdle: SMBs and agencies hustle hard to create content but often face frustrating roadblocks like low engagement on posts, link visibility problems, and clashing audience targeting.

Transform 40

Transform User-Generated SEO Promotion 40

Chief Martec

FEBRUARY 18, 2025

For years, martech was divided into systems of record and systems of engagement. Systems of record stored the “master” versions of data. CRMs and CDPs for customer data. PIM for product data. DAM for brand assets. ERP for inventory data. (I know, there’s a ton of acronyms in this piece, almost to the point of parody. Click on the image above for a larger-scale version to read the Acronymn Decode Ring on the right.

CRM 55

CRM User-Generated Customer Management 55

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management