This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Studies have shown that 71% of companies that exceed revenue and lead goals have documented buyer personas. However, many businesses still struggle with effectively incorporating these valuable insights into their sales strategies, leading to missed opportunities and inefficient resource use. By aligning your sales strategies with a deep understanding of your ideal customer, you can achieve higher conversion rates, improve sales efficiency, and foster stronger customer relationships.
The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025.
In this edition: Common Human & AI Agent Models for GTM Explained Podcast Episode: Why You Need to Be An Internal Ops Consultant at Work POLL: What is the Best Feature/Capability of Marketing Automation? Exclusive For Paid Subscribers : How to Speak Up More and Improve Exec Presence as an Ops Professional Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper, and more at our in-person Marketing Ops Panel in Phoenix, AZ, on April 2nd.
Your website is more than a digital brochure. Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
When you think of stand-out social media campaigns, what’s the first one that comes to mind? I’m willing to bet the likes of Spotify Wrapped or Dove Beauty are right up there. Lauded as these examples are (rightly so!), they’re far from the only ground-breaking examples from recent years. In fact, it was tough to trim down this list of innovative, memorable social media campaigns down to a readable number — so I’m confident there are several on this list that w
Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. In fact, 83% of internet users, approximately 4.44 billion people, read blog posts. However, with so much content available online, selecting the right topics is crucial to standing out and keeping your audience engaged.
Success in business development hinges on a combination of talent, strategy, and execution. While some possess natural aptitude, relying solely on innate abilities isn't enough considering the competitive nature of businesses today. Mastering the top nine business development skills is the key to unlocking consistent achievement and propelling your career forward.
182
182
Sign up to get articles personalized to your interests!
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Success in business development hinges on a combination of talent, strategy, and execution. While some possess natural aptitude, relying solely on innate abilities isn't enough considering the competitive nature of businesses today. Mastering the top nine business development skills is the key to unlocking consistent achievement and propelling your career forward.
B2B tech stacks are becoming increasingly complex, with too many point solutions some rarely used and mounting SaaS subscription fees. Even worse, many stacks aren’t fulfilling their intended purpose. Only 17% of companies feel their tech stacks meet all their needs, a recent Webflow report reveals. New and promising tools are emerging almost daily and deserve a closer look.
Revenue Operations (RevOps) is a pivotal function that aligns marketing, sales, and customer success to drive business growth and efficiency. In the B2B space, where client relationships and long sales cycles are common, effective RevOps ensures all customer-facing teams work towards shared goals. By integrating processes, data, and technology, RevOps provides a holistic view of revenue streams, identifies bottlenecks, and optimizes strategies for maximum impact.
Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story whether its a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond.
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, Uh, what is UGC? For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on.
TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked? It comes down to more than creative ideas — you need to grow skills that transform good concepts into great content: especially editing.
Artificial Intelligence (AI) is no longer just a buzzword in marketingits changing our business. Its all around us, much like electricity or the internet, shared Sharon Carothers , Managing Director of SensisHealth, a dedicated unit of Sensis, a full-service national independent marketing and advertising agency. Is AI stripping consumers of excitement?
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd find myself in these boardrooms surrounded by experts spouting unfamiliar terms. The once and future Spider-Man told Seth Meyers , thank God I found acting, because it took every bit of acting chops Ive got to convince them I know what Im talking about.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) and evolving buyer behavior. Four GTM experts discussed these changes and how to respond to them at “The GTM Revolution Will Not Be Televised” panel during The MarTech Conference last month. “Artificial intelligence, business-to-consumer marketing tactics and financial accountability are resh
Want to make smarter, faster business decisions with AI? Wondering how leaders can effectively leverage AI without getting lost in technical details? In this article, you'll discover a practical framework for becoming an AI-driven leader who can harness artificial intelligence to enhance strategic thinking and decision-making across your organization.
Overseeing a worldwide network of franchise locations comes with challenges that extend far beyond typical business operations. From coordinating brand messaging across different regions to ensuring consistent customer experiences worldwide, international franchises face complexities that demand sophisticated solutions. These challenges can quickly become roadblocks to sustainable growth without the right technology.
The AI model races are heating up. Right on the heels of DeepSeek-R1s release , the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibabas Qwen models Qwen 2.5. In this post, Ill break down what Qwen 2.5 is, how you can use it, and how it compares to OpenAI o1 and DeepSeek-RI. Ill also explore what this means for the AI industry moving forward.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.” The report explores the rapidly evolving role of artificial intelligence agents within B2B operations.
Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. But how do you execute a thought leadership strategy that truly opens doors to new opportunities? Simply publishing content is not enough. The key is to create insights that are valuable, novel and relevant to the right audience, and delivered at the right time.
By Andy Crestodina Your website isnt just for human visitors anymore. AI is already visiting your website. But does your website work well for the AI visitor? Is it an AI-friendly website? Is it AI accessible? Its time to ask these questions and review our marketing platforms from this perspective. Today, using our best research and input from AI marketing experts, well share a checklist for website AI-readiness.
Want to get a quick round-up of some obscure topic? Ask AI. Want to come up with some basic interview questions without thinking too hard? Ask AI. Want to get all the necessary content research for your next post at your fingertips? Yep, you can ask AI. AI is transforming content research, along with how we do marketing generally. Here are all the dos and don'ts of using AI for content research (including common mistakes you're definitely guilty of): Dos: How to use AI for content research Topi
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. In short, tactics without strategy are just guesswork. Developing scalable and measurable strategies may sound straightforward, but where do you begin?
A landing page is a single web page aimed at converting visitors into leads or sales by focusing on one action, like signing up or buying. In this article, youll learn how to create effective landing pages with tips and examples. Key Takeaways Landing pages are designed with a singular focus to convert visitors into leads or sales, eliminating distractions and enhancing clarity.
When life gives you lemons, make lemonade. When life gives you AI tools that look like they're going to steal your marketing job, scream and run for the hills. Lol, just kidding. Instead, you've got to change that thinking. Sure, AI is coming for some of your marketing tasks. but only the sh*tty ones. AI should be seen as an enabler to marketers like us; making our lives easier and our jobs way more fun and efficient.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Imagine walking into a store you’ve never visited before. What’s the first thing you do? You might look around for signs of credibility, like some certificates on the wall, testimonials from satisfied customers, or perhaps a friendly nod from the shopkeeper. In the digital world, this trust-building exercise is no different. About 75% of people read online reviews and research businesses, before actually buying from them.
Marketers praised American Express's OPEN Forum. But how does the latest iteration measure up? Here's what's good (and not so good) about its content, design, and strategy.
High-quality content within context is essential to digital marketing success. With the implementation of Hummingbird, Google agrees. Choosing the right writers.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
147 
Let's personalize your content