Sat.Mar 22, 2025 - Fri.Mar 28, 2025

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Website Personalization: Strategies to Boost Engagement & Conversions

Aspiration Marketing

There's just so much clutter on the internet nowadays, that its hard to know how to grab people's attention. For that, you need website personalization: a unique strategic approach that customizes your website content according to what the users want and need. Speak to them through the art of personalization. Once they notice that you care about their interests, they want to invest more attention, time, and money in your brand.

Branding 113
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75 Top Real Estate Hashtags for Social Media in 2025

SocialPilot

The real estate market is on an unbeatable rise, calculated to mark $654.39 trillion by 2025, with the U.S. leading the line at $136.6 trillion. With an industry this mammoth, outshining on social media isnt just a gameits a necessity. Hashtags are the secret weapon that assists real estate experts in decluttering, reaching buyers quickly, and increasing listing visibility.

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11+ Real-World AI Agent Examples

Hubspot Marketing

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use and have for a while but havent gotten that visibility until recently. In this article, well break down real-world examples of how AI agents are used across industries.

Health 62
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The secret to smarter, faster marketing decisions with AI

Martech

The four-person marketing team at Tomorrow.io routinely outperforms competitors with teams ten times their size. They don’t possess superhuman abilities and they don’t work 24/7. They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Faster, more complete decision-making Since the days of the assembly line, businesses have relied on command-and-control decision structures, funneling decisions upw

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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3 Tips to Leverage Social Media for Your Small Business

Marketing Insider Group

As a small business looking to gain a foothold in your industry, you already know the importance of marketing and advertising for building your brand and presence. After all, when more people know about your business, youre more likely to connect with individuals whod make great customers. With over 5 billion social media users worldwide at the start of 2025, social media platforms are valuable channels for small businesses to leverage to gain visibility.

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Social Media Engagement: 9 Ways to Boost Yours + Why it Matters

Buffer Marketing

Picture this: You’re demonstrating your products or services at a kiosk — its benefits, use cases, social proof , all that jazz. You know your offer is A+, but no one seems to notice. They’re just passing you by like you’re invisible. What are you doing wrong? How can you get your audience’s attention? This is precisely what social media feels like without engagement — like you’re shouting into a void.

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As retail evolves, so too do physical stores and retail tech

Martech

The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026.

Retail 59
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Brand omnipresence: A guide to achieving ultimate recognition

Welcome Software

Two words that us marketers all wanna jump on: brand recognition. It's in everything we do, and it's (pretty much) everything we want. But—and this is a big but—we're in competitive times, we're in hard-to-please times, we're in attention-span-of-a-goldfish times. So, what's the answer for brands wanting to stay at the forefront of consumers' minds?

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How to Embed Facebook Reviews on Your Website

SocialPilot

Want to build trust and boost your businesss credibility? Showcasing customer reviews is one of the best ways to do it! While platforms like Google and Yelp are great, Facebook remains a powerhouse for social proofwith over 3.07 billion monthly active users engaging. For small business owners, Facebook reviews can be a game-changer in attracting new customers and strengthening your online reputation.

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Market Yourself for the Marketing Role You Want (Not the One You Have)

Content Marketing Institute

Finding a new job in marketing isnt easy right now. Up your chance for success by positioning (and developing) yourself as the full-stack marketer you want to be. Heres how.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Are naming rights deals worth the investment for big brands?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. As the 2025 baseball season kicks off in the U.S., many teams will play in stadiums named by sponsors who shell out big bucks for the naming rights to the venue.

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Personalized Marketing for Small Businesses: Winning Strategies for Business Owners

yorCMO

Discover how personalized marketing can transform your small business! Learn affordable strategies to connect with your audience and boost ROI. The post Personalized Marketing for Small Businesses: Winning Strategies for Business Owners appeared first on yorCMO.

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How Citi’s CMO drives differentiation from within

SmartBrief - Marketing

I’ve spent decades studying what makes brands tick. One truth has remained constant: In professional services, the only real differentiation comes not from what you sell, but how you deliver it. And, that comes from brand culture. No one understands this better than Alex Craddock, Citi chief marketing officer, who shared his insights at the 2025 ANA/AEF Future of Marketing Leadership event.

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Top 5 B2B Prospecting Platforms to Elevate Your Sales Strategy

Zumvu

Businesses now approach lead generation differently due to the emergence of digital technologies; thus, using cutting-edge tools and tactics is crucial for remaining competitive.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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AI adoption accelerating, but many fall behind: IAB report

Martech

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles

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Life at Six & Flow: A Look Inside Kierin’s Role as a Senior BDM

Six & Flow

Discover Kierin's journey and role as a Senior BDM at Six & Flow, where growth, autonomy, and opportunity define the work culture.

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Dissecting Apple’s disruptive marketing case study

Businesses Grow

A new Apple ad is a marketing case study taking the world by storm. As I write this — four days after the video’s debut — it has already been viewed 15 million times on YouTube. The visually stunning, cinematic long-form ad reunites Apple with Oscar-winning filmmaker Spike Jonze , who directed the brands lauded Welcome Home in 2018.

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Best AI Sales Agents for Smarter Selling in 2025

Zumvu

A successful company's hidden hero is its sales team, which cultivates the connections that increase sales. It's not that easy, though; sales teams must deal with disorganized data, a lack of pipeline visibility, and the daily difficulties of selling. Use AI sales tools to help boost your team's production.

Product 52
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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

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AI and email marketing: All hype or real game-changer?

Martech

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Marketers everywhere are evaluating whether AI-powered tools can genuinely improve their campaigns, streamline their workflows and drive better results or if theyre just expensive add-ons with little impact.

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Weekend Favs March 22nd

Duct Tape Marketing

Weekend Favs March 22nd written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I dont go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.