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Did you know that the consistent presentation of a brand has been seen to increase revenue by up to 33%? That's the power of a strong brand identity! Brand guidelines are essentially your brand's rulebook, ensuring every interaction, from your logo to your customer service, reflects a unified and memorable image. By establishing clear guidelines, you build brand recognition, foster customer trust, and ensure consistent messaging across all platforms.
2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.
The AI tsunami isn’t comingit’s here. And it’s serving up more jaw-dropping “holy cow” moments than a magician’s convention. One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. If you’re immersed in this AI world as I am, you’ve probably gone through the mental gymnastics of trying to figure out how this will sort out.
Social media platforms are becoming mirrors of each other, but their results are anything but identical. Threads is driving significant engagement. However, X still surpasses Threads in MAU, meaning you could reach more people there. So where should you focus your efforts? For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world?
I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. Don't be deceived, though: Even though a content brief is simple, it's still important to get it right.
In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
Are you struggling to get your content seen on Facebook? Wondering how Meta's algorithm has changed? Learn the content formats, posting strategies, and engagement techniques that are driving organic reach on Facebook today. Why Facebook Still Matters for Marketers in 2025 Despite the rise of newer platforms, Facebook continues to hold its crown as the […] The post Facebook Content Strategy 2025: What’s Actually Working Right Now appeared first on Social Media Examiner.
Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. Are social media insights on that list? If not, they need to be. Business leaders share a singular goal: growth. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.
As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. My company has worked with hundreds of organizations to build internal AI models for automating scoring, qualification, nurturing, and more, and we’re now running close to half a billion daily predictions for them.
Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. However, you’ll need to reach the right people to take full advantage of its impact. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In the ever-evolving landscape of Google Search, one thing remains constant: the importance of trust. Google's E-E-A-T guidelines emphasize Experience, Expertise, Authoritativeness, and Trustworthiness as crucial ranking factors. This blog post delves into the "T" in E-E-A-T, exploring why trustworthiness is paramount and providing actionable strategies to demonstrate it on your website.
Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.
Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.
Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.
Designing an optimized landing page isnt just a task its an art form. If you want a landing page that doesnt just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up? CCD is the science of crafting experiences laser-focused on achieving a singular business goal. Think of it as your cheat code to guide visitors toward one specific action whether thats sharing their details, learning about your offering, or taking the next step in your
In this edition: Easy Breakdown of Marketing Strategy and Planning The Better Way to Get Mentors and a Board of Advisors POLL: The Marketing AI Use Case With The Most Potential Exclusive For Paid Subscribers : How I Got a Multi-Million Dollar Martech/Ops Ask Approved (And How You Can Too) Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper and more at our in-person Marketing Ops Panel in Phoenix, AZ on April 2nd.
Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. Talk to me It seems like everywhere I turn marketers are touting the benefits of personalized marketing, and especially how AI is leading the way. My question is, where is it??? I find marketing as impersonal and intrusive as ever.
Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, youll learn a proven framework to attract your ideal audience. Why Content Marketing Matters in 2025 Content marketing has evolved far beyond simply publishing blog posts and hoping for the […] The post Content Marketing Strategies for 2025: A Framework for Success appeared first on Social Media Examiner.
Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.
Your website should be a lead-generating machine, but most sites convert less than 1% of visitors into leads or customers. That's a dismal return on your investment! Fortunately, conversion rate optimization (CRO) can dramatically increase that percentage. We'll reveal the red flags signaling your website needs CRO, helping you attract more customers and boost your bottom line.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.
Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from execu
If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels. 0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience.
Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.
In this edition: A 7 Point Marketing Ops Assessment Template The Marketing Ops Wheel: A Visual Framework Podcast Interview With Sarah Krasnik Bedell: A Data Engineer Turned Marketer Exclusive For Paid Subscribers: The Truth About the Ugly Times in My Marketing Ops Career and How They Led Me to Success Don’t Miss This Week’s Free Marketing Ops Interview Bootcamp - Make Sure to Sign Up The Secret to Great Marketing Measurement?
By Andy Crestodina Whats the most important job of any webpage? Letting the visitor know what you do. Whats the second most important job of any webpage? Letting the visitor know how well you do it. The first part is easy. The header and the navigation labels tell the visitor what you do. In a split second, they answer the question Am I in the right place?
LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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