Tiecas

JULY 15, 2024

Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion. Thought leadership content goes beyond technical details and product specifications.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Ask users to sign up, share, or follow. Here they are! Add Relevant CTAs.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The fact is, many of the leads generated by such offers are fake (i.e. Are the leads you’re gathering really worth the damage to your user experience?

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

AUGUST 25, 2014

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Exchanging Value.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. How can marketing departments efficiently monitor triggering events to generate more effective. Lead generation, lead management and. Create a resource-rich sales portal.

Thought Leadership 67

Thought Leadership Whitepaper Marketers Marketing 67

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. What I thought was the exception was actually the norm. What can they do? What can they do?

Whitepaper 102

Whitepaper Thought Leadership User-Generated Content Marketing 102

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

You can run surveys on your website asking specific questions from users who visit your site. An example of one would be an exit survey for when users leave the site. It’s always good to have a quick look at your competitor sites to see what their users care about. What content is generating Sales? - Interviews.

Content Marketing 131

Content Marketing Whitepaper eBook User-Generated 131

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Set sail with thought leadership opportunities.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    Ask any big ticket sales person if they would rather have 10 appointments with VP level decision makers or 50 leads of VPs that have downloaded a whitepaper. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. By 2021, the number of global smartphone users is expected to pass 3.8 But getting there requires patience.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Marketing Insider Group

SEPTEMBER 28, 2020

Build thought-leadership and credibility. Value-building content includes: Infographics and checklists: Generate shares and earn engagement through digestible materials that mix data with solutions. Through the consideration phase, users research and decide whether or not your brand is the right fit. Increase engagement.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Promote Content Across Your Website. It just makes sense.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Webinars are a key piece in the B2B marketer’s toolkit. Scarcity drives demand.

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Whitepaper Thought Leadership Promotion User-Generated 133

Adobe Experience Cloud Blog

JUNE 14, 2013

It may be marketer defined content or it might, in the case of a photo contest, be user generated. On average, when companies produce and distribute interactive content, they generate: Click rates of 50%. Forescout uses personality quizzes to perform pre-sales qualification and deliver targeted whitepapers.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs. Encourage user-generated content. User generated content (UGC) is a unique content type that many brands today haven’t experimented with.

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Adobe Experience Cloud Blog

JULY 20, 2009

I've effectively turned our company inside-out, and now whenever we generate a new piece of content, not only do we post it to our web site, we also post it to sites such as YouTube, Vimeo, Scribd, Slideshare, LinkedIn and Twitter. It also helps with SEO too, keeping our brand vitality high when users are searching for us on Google.

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

APRIL 20, 2017

Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. That is, of course, far easier said than done.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Hubspot Marketing

FEBRUARY 25, 2025

But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. And how much revenue are they generating? Right behind them is Gen Z. What are their pain points?

Transform 85

Transform Marketers Marketing Gen Z 85

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Social media lead generation. Once a social media lead is generated, good marketers will nurture their leads.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Adobe Experience Cloud Blog

MARCH 3, 2017

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. downloading a whitepaper), this information is captured on the back-end.

Thought Leadership 134

Thought Leadership Whitepaper Education User-Generated 134

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Downloading an ebook or white paper. Lead generation and nurturing. This is where you can engage with thought leadership posts and in-depth guides. Publish Frequently.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Adobe Experience Cloud Blog

JULY 23, 2015

These objectives can range from brand awareness to lead generation, to user/customer engagement, to sales, to lead nurturing, to social advocacy, and to professional networking. From building global brand awareness and industry mind-share, to lead generation and social shares/engagement and advocacy, there have been some good innings.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Adobe Experience Cloud Blog

AUGUST 7, 2015

Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs. An interactive whitepaper derived from your current planned paper.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 14, 2017

In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year. As of 2015, most of Google users access the search engine via mobile phone. Users will now see a “not secure” warning if your site hasn’t been converted to HTTPS.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Martech

JANUARY 26, 2023

Website analytics do the same but provide insights into how users find, interact and take action on a company’s website. Either way, you can use this data to improve the user experience. If web traffic is down or you have a high bounce rate, a deep dive into the data should tell you why.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR 45

PR Whitepaper User-Generated Advertising 45

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. Done well it can support your search engine optimization and social media efforts, as well as your lead generation / website conversion efforts. Why You Need a Content Resource Center.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. I would create a few campaigns focused on creating user-generated content that we could repurpose.

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Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

DECEMBER 4, 2012

A Twitter strategy we have used with great success was launching Promoted Tweets in timelines targeted to followers and users who were similar to our followers. Our Promoted Tweets contain timely and engaging content like contests for trips to industry events and links to thought-leadership pieces.

Whitepaper 134

Whitepaper Thought Leadership eBook Promotion 134

Marketing Insider Group

OCTOBER 21, 2020

SEO is the process of optimizing your website and content for search engines or end users to find your company easily. billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. In fact, 81% of small businesses report that email is their primary lead generation and retention tool.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership Marketers 145

Scoop.it!

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. For example, LinkedIn is a prime platform for HR networking and thought leadership.

Whitepaper 104

Whitepaper Content Marketing Thought Leadership eBook 104

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. And while they attract a lot of eyeballs, they generally result in fewer conversions. The asset you ultimately offer users is the conclusion.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Adobe Experience Cloud Blog

AUGUST 27, 2014

Not only did their donations skyrocket, but they have generated immeasurable awareness about their cause. Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. In the last eight weeks alone, The ALS Association has raised over $79 million!

eBook 134

eBook Whitepaper Thought Leadership User-Generated 134