Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. You don’t have to be a TikTok star to leverage video content for your business.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

JUNE 29, 2015

And due to video’s linear nature, it’s actually easier to measure viewers’ engagement with these assets than many text-based content assets. With this viewing data in hand, marketers can feed their lead scoring and nurture programs to better qualify leads and nurture them for sales. How to lead score with video.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Adobe Experience Cloud Blog

JANUARY 3, 2018

The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Inspired by their success, Vidyard has launched Chalk Talk. I’d love to hear about your experiences in the comments.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. That leaves a gap for low cost-per-click advertising on thought-leadership content. Where to begin?

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

JANUARY 6, 2017

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. A terrific post on why statistics are catnip to social and content marketers. Stelzner (@Mike_Stelzner) January 5, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

FEBRUARY 2, 2021

White papers. Thought leadership. Content marketing is best for: Lead generation. Video Marketing. In 2020, 85% of businesses used video as a marketing tool. 87% of video marketers claim video has increased their website traffic. Case studies. PDF downloads.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98