Hubspot Marketing

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.

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Whitepaper eBook Thought Leadership Education 143

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

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Whitepaper Content Marketing Thought Leadership Marketing 124

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Great thought leaders are not necessarily great writers.

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Thought Leadership Whitepaper Finance Communications 85

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. What’s lacking today is not the thought, it’s the leadership.

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Thought Leadership Whitepaper Manufacturing Education 107

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

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Whitepaper Thought Leadership Advertising Advertisers 124

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Set sail with thought leadership opportunities.

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Thought Leadership Whitepaper Analytics Marketing 130

Trade Press Services Newsletter

JULY 6, 2023

The most effective resumes highlight your unique expertise, establish thought leadership and are optimized for applicant tracking technology. Highlight thought leadership works. Today’s resumes are more than a laundry list of past jobs and responsibilities.

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Whitepaper Thought Leadership Branding Transform 130

Adobe Experience Cloud Blog

MARCH 16, 2017

Download our latest whitepaper, An IT Guide to Selecting an Enterprise-Ready Marketing Platform.

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Whitepaper Thought Leadership CRM Marketing 120

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

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Marketing Plan Thought Leadership Whitepaper Transform 130

Tiecas

JULY 15, 2024

Creating Thought Leadership Content for Manufacturers: Elevate Your Brand, Attract Better Leads In globally competitive industrial markets, thought leadership content can be a game-changer for manufacturers. Thought leadership content goes beyond technical details and product specifications.

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Whitepaper Manufacturing Thought Leadership Transform 52

Adobe Experience Cloud Blog

JANUARY 24, 2012

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

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Thought Leadership Whitepaper Marketing Mix Management 107

Martech

JULY 26, 2024

Content ecosystems : Develop a comprehensive content ecosystem with SEO-friendly articles, thought leadership pieces and interactive content that positions your brand as an industry authority. Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates.

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Transform Whitepaper Thought Leadership Customer Journey 114

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. Whitepapers are more academic and provide an in-depth analysis of a very specific topic.

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Whitepaper Marketing Plan Thought Leadership Education 145

Search Engine Land

SEPTEMBER 4, 2024

Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Using AI chatbots, this task can be done much faster, eliminating the brainstorming time needed to come up with different variations for each ad.

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Whitepaper Thought Leadership User-Generated Advertisers 85

Scoop.it!

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. For example, LinkedIn is a prime platform for HR networking and thought leadership.

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Content Marketing Whitepaper Thought Leadership eBook 81

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. At the same time, there is a fine balance between establishing your thought leadership and being self-serving. Now you need to make sure it reaches them!

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Whitepaper Thought Leadership Energy Marketing 130

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Be honest – regardless of how valuable it was, have you ever really engaged with a whitepaper? whitepapers, ebooks, blogs) is passive. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.”

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Whitepaper eBook Thought Leadership Entertainment 134

Adobe Experience Cloud Blog

OCTOBER 14, 2009

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. Unfortunately thought leadership is not as easily quantifiable as other demand generation metrics like revenue, sales or leads. In down economies, prospects conduct even more research leading up to the purchase.

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Thought Leadership Whitepaper Education Branding 95

Buffer Marketing

OCTOBER 17, 2024

Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers. I recently ghostwrote a thought leadership blog based on an email chain from a small business owner — it was his favorite blog yet.)

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Whitepaper Thought Leadership Finance Marketing 96

Welcome Software

NOVEMBER 11, 2024

Content Creation: From keyword research and blog posts to whitepapers, leveraging generative AI in your content creation process can help you create the assets your customers need to make purchase decisions. This allows your team to focus on areas where their emotional intelligence, thought leadership, and personal touch truly shine.

Transform 70

Transform Whitepaper Thought Leadership eCommerce 70

Adobe Experience Cloud Blog

MAY 21, 2013

By thinking of strategic ways you can incorporate your great thought leadership in other aspects of your marketing, you can extend the life of content and get much more use out of each piece. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics. Enabling Sales.

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Whitepaper Thought Leadership Education Promotion 134

Search Engine Land

JUNE 26, 2024

For instance, a detailed white paper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the white paper’s reach. High-performing content is a simple, low-hanging fruit to start your repurposing journey, as it has already proven its value to your audience.

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Gen Z Transform Whitepaper Thought Leadership 71

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

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Whitepaper Content Marketing eBook Marketing 145

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. To achieve long-term results, you need to plan for ongoing industrial content marketing that establishes thought leadership, builds trust and converts website visitors into qualified leads. downloading a white paper or filling out a contact form).

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Whitepaper Manufacturing Copywriting Transform 52

Adobe Experience Cloud Blog

OCTOBER 8, 2020

What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? The post Marketing in quarantine: How can Tech companies stay relevant in a world in lockdown with marketing automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Whitepaper Thought Leadership Marketing Automation Platform Marketing 129

Adobe Experience Cloud Blog

OCTOBER 14, 2015

And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. Provide an incentive to contact your organization by offering a free report or white paper. Co-Brand/Co-Author Your Ebook.

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Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

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Whitepaper eBook User-Generated Thought Leadership 133

Hubspot Marketing

SEPTEMBER 30, 2022

Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader.

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Thought Leadership eBook Whitepaper User-Generated 97

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Source: ON24.

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Thought Leadership Whitepaper Promotion Marketing 143

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.

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Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Tiecas

FEBRUARY 5, 2024

Industrial marketing tactics such as social media, email, and thought leadership content help us increase brand visibility and establish ourselves as industry experts. Building Brand Awareness : Building brand awareness is crucial for small to mid-sized manufacturing companies looking to expand their customer base.

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Manufacturing Whitepaper Thought Leadership Marketing 104

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Sponsored posts are another tool that allows you to reach a targeted audience beyond your immediate followers by posting thought leadership content.

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Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 110

Set Up

DECEMBER 13, 2022

education (podcasts, webinars), and lead generation (high-value gated assets – e.g., whitepapers, e-books, infographics). Relevant Content (thought leadership, white papers, etc) “The rapid ascent of TikTok has commanded a shift in advertising budgets for brands looking to stay relevant with younger audiences,” Hurley expressed.

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Whitepaper Thought Leadership Marketing Marketers 52

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

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Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. By adopting a thought leadership mindset, they can engage online seekers with relevant digital content, upcoming events, communities and more. Create a resource-rich sales portal.

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Thought Leadership Whitepaper Marketing Marketers 67

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? If they’re asked to fill out their name and email address each time they want to download your latest whitepaper, they might not bother! Behavioral-Based Nurturing. Let us know!

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Whitepaper Thought Leadership Email Marketing Advertisers 134

Martech

JANUARY 26, 2023

Additionally, collaborating with creators allows for more authentic content creation and thought leadership, which resonates better with buyers who crave authenticity in their journey. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

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Marketing Strategy Whitepaper Key Performance Indicator Analytics 139