Tue.Mar 25, 2025

article thumbnail

Business Development vs. Sales: Understanding the Key Differences

Aspiration Marketing

Business Development vs. Sales: Many startups know they need to grow, and they often think sales alone will get them there. But many miss a critical component: strategic business development. Therefore, while Sales is crucial, it's the synchronization with a well-defined business development strategy that fuels explosive growth. Let's explore the key differences that separate the two and how they can work together for sustainable success.

187
187
article thumbnail

Easy breakdown of marketing strategy and planning

The Marketing Operations Leader

In this edition: Easy Breakdown of Marketing Strategy and Planning The Better Way to Get Mentors and a Board of Advisors POLL: The Marketing AI Use Case With The Most Potential Exclusive For Paid Subscribers : How I Got a Multi-Million Dollar Martech/Ops Ask Approved (And How You Can Too) Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper and more at our in-person Marketing Ops Panel in Phoenix, AZ on April 2nd.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The biggest email newsletter mistake B2B companies keep making

Martech

I am often surprised by how many C-level, SVP, VP and even director-level executives delegate the content and other aspects of their email newsletter to junior marketing team members. When was the last time you read your organizations email newsletter from the perspective of your email subscribers? When was the last time you asked your email subscribers for their thoughts on your organizations email newsletter either in a focus group, via one-on-one interviews (these are the best options) or in

article thumbnail

Data Visualization: Tips and Examples to Inspire You

Hubspot Marketing

I often find raw data overwhelming endless rows of numbers can be hard to decipher. That's why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also empower me to make better decisions by contextualizing information in a way that raw data just cant.

Transform 101
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Brand apathy growing among U.S. consumers

Martech

More than half (54%) of American consumers say they dont pay attention to the brands they buy, as long as the product meets their needs, a new report found. Thats according to the Consumer Products Engagement report from SAP Emarsys and Deloitte, which was released today at the Shoptalk conference in Las Vegas. According to the report, a new engagement-driven landscape is taking shape, and success in this Engagement Era depends on a personalized omnichannel approach across the customer lifecycle

article thumbnail

Morning Brew's Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out)

Hubspot Marketing

All I have to show from my college days is a questionably long Facebook album titled For the Nights I'll Never Remember, and the People I'll Never Forget. Meanwhile, when Alex Lieberman was in college, he launched a newsletter now valued at $75M. It's okay We all have our strengths. Meet the Master Alex Lieberman Co-founder and executive chairman, Morning Brew; co-founder of Storyarb Claim to fame : Launching a newsletter now worth $75M from his college dorm room Lesson 1: When launching a biz,

More Trending

article thumbnail

Influencer Marketing: The New Face of Social Media

Marketing Insider Group

Over the past several years, social media completely changed how people interact with brands. Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services.

article thumbnail

State of the Stack 2025: Homegrown martech surges as AI accelerates development

Martech

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com. The survey found that 62.1% of respondents use more tools than two years ago. “It’s surprising to see now how many folks we have saying, ‘Yes,’ even given that environment of fiscal discipline around martech stacks.

article thumbnail

Alex Halliday (AirOps) on Making AI Content That’s Impossible to Copy

Animalz blog

“The thing that AI is really good at right now is giving us adequate stuff,” says Ines Lee, Head of Content at Ali “You think that a typical piece of content would maybe be five to 10 different steps or maybe even less, but really to get to excellence and get to performant content, you realize it takes a lot more,” says Alex Halliday, founder and CEO of AirOps. “It takes a lot of testing, it takes a mixture of models, it takes different retrieval strategies.

article thumbnail

Content at Scale: How to Train AI to Create Great Content

Social Media Examiner

Struggling to keep up with content creation? Want to create more content in less time while maintaining consistency? In this article, youll discover a practical strategy anyone can implement to create authentic content at scale with AI. Audra's Background: Why Her Approach Matters With more than two decades of experience running a marketing agency since […] The post Content at Scale: How to Train AI to Create Great Content appeared first on Social Media Examiner.

article thumbnail

Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

article thumbnail

Think email is dead? Think again. by Digital Marketing Depot

Martech

Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance. Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies all essential for success in todays privacy-first, omnichannel landscape.

article thumbnail

A New Era for Innovation | Navigating the High-Tech Landscape

Set Up

Advancements in AI over the last few years have shifted customer expectations. With all of this power and access, however, comes more responsibility on marketers to lead with intention and care. Explore the biggest shifts in High-tech + Innovation and how marketing leaders can act accordingly. 1. The Personal Touch of Technology In a world driven by algorithms, personalization isn't optionalits expected.

article thumbnail

Introducing Feeds: Discover and Share Fresh Content

Buffer Marketing

"What should I post this week?" If you've ever stared at your social media accounts asking yourself this question, you're not alone. Creating and finding enough content to maintain an active social media presence is one of the biggest challenges we hear from our customers. That's why we built Feeds — a new Buffer feature that brings fresh content from your favorite websites directly into your Buffer account.

article thumbnail

311 Instagram caption ideas [plus free caption generator]

Hootsuite

An Instagram caption is the text that appears along with an Instagram photo or video. Its a word (or emoji) based opportunity to elevate your content, provide context, share information, or joke around. It can be up to 2,200 characters. Thats a lot of room for words, but experts generally recommend not writing essay-length captions: the best ones communicate effectively and efficiently. 150-ish characters is a good benchmark.

article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

Remarketing Strategies That Convert Leads Into Customers

SMA Marketing

Remarketing helps you recover lost sales by re-engaging visitors if they leave your site without completing a purchase. Many people dont convert on their first visitthey browse, add items to their cart, and then leave. Instead of letting potential customers slip away, a strategic remarketing campaign, including PPC ads, invites them back, reinforcing your brand.

article thumbnail

How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests

Content Marketing Institute

The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform, a request to take on a colleagues work. End the frustration and learn to say no politely and strategically with this advice.

article thumbnail

Top B2B Marketing and Sales Channels for 2025

The LeadG2 Blog

As we approach the end of Q1 2025, it's crucial for B2B organizations to evaluate the effectiveness of their marketing and sales strategies. The past few years have seen a dynamic shifts in the channels that are driving success.

article thumbnail

5 Ways AI Agents Enhance (Not Replace) Human Jobs

verse.ai

How AI Agents Improve Employee and Customer Experiences Are AI agents replacing human roles? The short answer is no. AI agents should not replace human touch, but enhance it. While AI agents replacing jobs is a common worry, the importance of human touch is not going away anytime soon. For many companies focused on customer experience, AI agents can be instrumental in remaining competitive.

52
article thumbnail

The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.