Hubspot Marketing

NOVEMBER 15, 2024

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. In a traditional marketing setup, “marketing is annoyed,” says Brown.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Martech

DECEMBER 5, 2024

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already.

B2C 113

B2C Traditional Marketing Marketing Marketers 113

Martech

NOVEMBER 13, 2024

How AI augments a traditional marketing campaign workflow. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The emergence of autonomous marketing pipelines Over time, point solutions will consolidate as providers seek to stand out with more comprehensive offerings.

Transform 127

Transform Marketing Marketers Inbound Marketing 127

Aspiration Marketing

NOVEMBER 13, 2024

In the age of digital disruption, where attention spans are shorter than ever and traditional marketing channels are evolving rapidly, one tool has stood the test of time: email marketing. But email marketing isn't just a modern phenomenon. It has a rich history that dates back decades.

Email Marketing 264

Email Marketing Traditional Marketing Marketing Marketers 264

Martech

AUGUST 13, 2024

The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers.

Transform 134

Transform Marketing Marketers Traditional Marketing 134

Martech

JULY 26, 2024

Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The people most likely to believe AI will eliminate more jobs are the people using it least: executives. More than half of CEOs/Presidents, CMOs and other C-suite types expect the technology to disrupt employment.

Marketing 125

Marketing Marketers Traditional Marketing Management 125

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

JANUARY 14, 2025

Rebuild your team around revenue, not activities Traditional marketing org charts are designed to produce marketing stuff campaigns, content and events. Modern marketing teams are built to produce results. You’ll likely find that 80% of your revenue impact comes from 20% of your spending.

Transform 127

Transform CMO Marketing Marketers 127

Hubspot Marketing

AUGUST 26, 2024

Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics won’t necessarily be of much use. The more we can focus on that, “the better we’ll be as marketers.” “All of a sudden, there’s a bond formed through this piece of advertising.” And it goes beyond “here, buy this thing,” Ali says.

Marketing 117

Marketing Marketers Traditional Marketing Advertisers 117

Martech

AUGUST 20, 2024

Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The role of wisdom in AI-driven marketing Wisdom combines knowledge and intelligence.

Marketing 131

Marketing Marketers CMO Communications 131

Martech

MAY 6, 2025

8 steps to strategic AI adoption Technology: AI-native applications reimagining the martech stack The technology landscape for modern marketing and sales is undergoing a revolution. are replacing traditional data providers.

Transform 117

Transform Marketing Automation Platform Marketing Marketers 117

Martech

JULY 19, 2024

However, their frame of reference might be different — they might not be as deeply immersed in the marketing world or understand the specific goals I am working towards.

Transform 116

Transform Information Technology Traditional Marketing Place 116

Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever.

Gen Z 107

Gen Z Transform Health Entertainment 107

Martech

JANUARY 22, 2025

So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work. Net zero as a buying factor : They increasingly factor a brand’s commitment to sustainability and social responsibility into their purchase decisions, demonstrating a heightened awareness of a company’s ethical stance.

Gen Z 110

Gen Z Retail Food Millennials 110

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. In B2B demand generation , buyer groups have become more important than individual buyers. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Martech

MARCH 4, 2025

By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences. Today, data drives all facets of marketing, breaking down silos and ensuring alignment across functions.

Transform 125

Transform CRM Analytics User-Generated 125

Martech

NOVEMBER 1, 2024

Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays. This acquisition-first mindset stems from traditional marketing metrics and organizational structures.

Customer Acquisition 137

Customer Acquisition Health Traditional Marketing Management 137

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Future-proof your email marketing operations in 2025" addresses these core struggles and provides actionable insights to overcome them.

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 116

Transform User-Generated Law Marketing Mix 116

SmartBrief - Marketing

NOVEMBER 24, 2024

Even better: Influencers can turn their audience into your subscribers through compelling content and calls to action, often yielding higher conversion rates compared to traditional marketing. While increasing conversion rates, you’re cutting costs.

Influencer Marketing 111

Influencer Marketing Traditional Marketing Promotion Advertisers 111

Martech

MARCH 3, 2025

Rather than relying on simplistic last-touch attribution models, companies must embrace causal analytics that determine the true impact of each marketing and sales initiative. Why causal AI is the key to GTM success Traditional marketing attribution is broken.

Transform 124

Transform Finance Marketing Marketers 124

Martech

FEBRUARY 18, 2025

Shifting from traditional marketing For decades, marketing has relied on high-volume, broad-targeting strategies, prioritizing sales over relationships. By resisting overly targeted ads and focusing on meaningful personalization, your brand can cut through the noise, build deeper connections and regain consumer trust.

Advertisers 81

Advertisers Advertising Non-Profit Traditional Marketing 81

Martech

JANUARY 29, 2025

Traditional marketing mix models have struggled to accurately measure digital advertising (especially search) and often treat impressions too simplistically.

Marketing Mix 93

Marketing Mix Traditional Marketing Marketing Marketers 93

Marketing Insider Group

OCTOBER 16, 2024

Engage with Your Audience Regularly Engaging with your audience builds strong relationships in B2B social media marketing. Social media is different from traditional marketing because it’s a two-way communication channel, allowing businesses and customers to interact directly.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. The AI tsunami isn’t comingit’s here. And it’s serving up more jaw-dropping “holy cow” moments than a magician’s convention.

Transform 127

Transform Traditional Marketing Education Branding 127

Hubspot Marketing

JULY 12, 2024

That may not be immediately clear to business leaders who are used to the relatively fast turnaround of paid ads and traditional marketing. “Yet it is such an important part of building a trustworthy and valuable company.” It’s part of your job to set expectations for the timeline — and you need to set them early and repeatedly.

Management 141

Management Traditional Marketing Promotion Price 141

Hubspot Marketing

JANUARY 23, 2025

So, take a page from Novoselskys book and break out of the traditional marketing mold. In this program, writers create short-form video content to accompany blog posts and grant their content a second life on video-sharing platforms like Reels and YouTube Shorts. Its time to embrace Gen Z.

Gen Z 99

Gen Z Millennials User-Generated Traditional Marketing 99

Martech

AUGUST 12, 2024

Dig deeper: Why traditional marketing systems can’t keep up with AI I continue to be bullish about generative AI; we continue to see new products and improved capabilities for existing products. There’s still a lot of innovation ahead of us.

User-Generated 136

User-Generated Traditional Marketing Product Price 136

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates.

Customer 117

Customer Food Transform Health 117

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Few things are more disappointing than seeing a video you spent weeks on flop. Ideally, youd be able to test MVP versions of your new ideas before putting all your production resources toward a project.

User-Generated 104

User-Generated Traditional Marketing Social Media Marketing Branding 104

Buffer Marketing

AUGUST 6, 2024

  But no matter what type of business you run, thought leadership can support your traditional marketing efforts and build awareness, connection, and trust with your potential customers. And 47 percent add that thought leadership led them to discover and ultimately purchase from a newer company. 

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events.

Branding 112

Branding Tentpole Entertainment Transform 112

Martech

MAY 2, 2025

This doesn’t mean subsuming traditional marketing into traditional sales. That step would be backwards, given that digital means more marketing influence, not less. Legacy silos exist only because of history and no longer provide the flexibility needed for how customers buy in the messy real world. But warning!

Non-Profit 86

Non-Profit Customer Journey Energy Customer loyalty 86

Martech

MARCH 18, 2025

By 2028, B2B buyers will completely control the vendor selection, rendering most traditional marketing and sales tactics obsolete. Shareholders will demand concrete steps to control risk and increase readiness for upside opportunities forcing teams to justify their investments with clear, causal evidence of business outcomes.

CMO 117

CMO Transform Price Education 117

Sprout Social

APRIL 15, 2025

A lot of traditional marketing doesnt have a place on socialits better suited to our website, blog, email or other channels. Once that clicked across marketing (and the entire company), everything made sense to stakeholders. Beyond that, Ive also made it clear to leadership that social isnt the place to talk about our product.

Finance 88

Finance Law Education Entertainment 88

Search Engine Journal

MAY 14, 2020

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. The post 5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler appeared first on Search Engine Journal. Here's how to do it.

Digital Marketing 145

Digital Marketing Traditional Marketing Marketing Marketers 145

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52