Martech

AUGUST 13, 2024

The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers.

Transform 131

Transform Marketing Marketers Traditional Marketing 131

Martech

MARCH 3, 2025

Dig deeper: AI is transforming GTM teams into fiduciary powerhouses The no BS GTM model The future of GTM is revenue causality, not lead generation. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy.

Transform 118

Transform Finance Marketing Marketers 118

Martech

SEPTEMBER 18, 2024

What if marketing were viewed as a revenue driver instead of a budget drain? Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. But this transformation requires a shift in how we think about marketing’s role. Processing.

Transform 113

Transform Customer loyalty Customer Journey Marketing 113

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership. 

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. What’s driving this transformation?

Video Marketing 127

Video Marketing Marketing Strategy Transform B2C 127

Martech

SEPTEMBER 29, 2021

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off.

Transform 110

Transform Real Estate User-Generated Traditional Marketing 110

Martech

JULY 19, 2024

Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Nonetheless, Hill valued the stability of his part-time job, which provided crucial income for his family.

Transform 112

Transform Information Technology Traditional Marketing Place 112

Adobe Experience Cloud Blog

DECEMBER 23, 2010

Watch the video below to learn more about how Marketo is helping to ignite a Revenue Revolution within companies worldwide, enabling them to transform the sales and marketing model to drive outsized growth and profitability. Revenue Performance Management drives transformative growth opportunities.

Transform 88

Transform Traditional Marketing Marketing Marketers 88

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 90

Transform CMO Marketing Strategy Marketing 90

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. At a minimum, it will transform most careers. The AI tsunami isn’t comingit’s here. And it’s serving up more jaw-dropping “holy cow” moments than a magician’s convention.

Transform 129

Transform Traditional Marketing Education Branding 129

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 105

Transform User-Generated Law Marketing Mix 105

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates.

Customer 100

Customer Food Transform Health 100

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Martech

SEPTEMBER 18, 2024

Marketers need to be empowered by AI AI-driven marketing tools analyze vast amounts of data to identify key customer segments and tailor messages that resonate with each individual. Generative AI also revolutionizes traditional A/B/n testing. This personalized approach is crucial in an environment saturated with political ads.

Branding 71

Branding Transform Customer Acquisition Customer loyalty 71

Adobe Experience Cloud Blog

MARCH 9, 2020

Creative marketing and traditional marketing research can go a long way, but as competition intensifies, market share will go to those with the most advanced tools for gaining deeper, more accurate, and actionable insights into consumer desires and emotions.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Base.ai

JANUARY 30, 2025

Pascale Roya l, Marketing Director at F5 Customer Marketing and Advocacy create real impact by transforming satisfied customers into powerful storytellers, accelerating trust, driving demand, and influencing buying decisions more effectively than any traditional marketing channel.

Customer Marketing 52

Customer Marketing Transform Customer Customer Journey 52

Martech

APRIL 21, 2022

This involves different types of data, whether it be advertising data, first-party data, or more traditional marketing data implementations.”. An effective marketing tech stack unifies platforms and services to share data and create a cohesive story of the customer experience. Prioritize digital transformation tasks.

Transform 120

Transform Marketing Marketers Retail 120

Use Insider

SEPTEMBER 13, 2024

Each of these examples showcases how gamification in marketing ideas can drive engagement, foster loyalty, and collect valuable data, all while making the user experience more enjoyable. Why Gamification is Important in Marketing Gamification offers brands a unique opportunity to stand out in a crowded marketplace.

Transform 52

Transform Customer loyalty Marketing Marketers 52

Martech

DECEMBER 27, 2021

As the pandemic continues, we will transform how events are consumed both in-person and virtually,” said Zhao. The accessibility to consumers while they are on-the-go is key to being able to market amidst active and busy consumer behaviors.”. Marketers were working long hours last year in an effort to boost their SMS strategies.

Customer 144

Customer Transform Shoppers Retail 144

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. COVID-19 has only sped up this marketing transformation. Demands for deeper engagement. “We Personalized experience using customer data.

Transform 117

Transform Customer User-Generated Advertising 117

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”. But to make a memory stick and to truly make a moment transformative, marketers face unique challenges beyond those of traditional or digital marketing.

Transform 134

Transform Branding Logistics Thought Leadership 134

Base.ai

JANUARY 10, 2025

From pioneering advocacy hubs and ambassador programs to driving executive engagement and creating holistic customer experiences, the industry is shifting from traditional marketing efforts to strategies that place customers at the center of every decision.

Customer 40

Customer Transform Traditional Marketing Customer Marketing 40

Marketing Insider Group

JUNE 4, 2013

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come.

Transform 109

Transform CMO Marketing Marketers 109

Martech

JANUARY 28, 2022

Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Source: Tristan Silhol.

Transform 120

Transform Fashion Health Marketing 120

Adobe Experience Cloud Blog

AUGUST 18, 2011

With more intelligent marketing metrics and analytics, marketing and sales teams no longer need to fly blind. Taking Intelligent Steps to Transform Marketing Into a Revenue-Generator. For sure, the CEO and CFO are going to look at your marketing efforts in an entirely different way.

Transform 124

Transform Analytics Marketing Marketers 124

Martech

DECEMBER 3, 2021

They were designed to do traditional marketing and batch campaigns and speak with audiences, not individual people.”. Using technologies like CDPs or DMPs can help marketers centralize their customer data, ensuring they’re speaking to individuals in specific situations. These findings are transformational,” she said.

Customer 141

Customer Transform Traditional Marketing Branding 141

Search Engine Land

APRIL 9, 2024

With the world’s biggest ad group actively incorporating Google’s Gemini into their strategy, it’s a pivotal moment and advertisers should pay attention as this integration holds the promise of transforming the industry landscape. I believe this will be a game-changer for our clients and the marketing industry at large.”

Transform 128

Transform User-Generated Traditional Marketing Advertising 128

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Ad Week may not be your traditional marketing conference, but it’s no secret that the wall between marketing and ad tech is crumbling before our eyes. It doesn’t matter what kind of marketer you are — anyone can draw inspiration from innovative companies like Facebook, MyFitnessPal, Pandora, and way (way) more.

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Marketing Insider Group

JUNE 18, 2024

Content marketing generates three times as many leads as traditional marketing yet costs 62% less. This article explores why brand publishing is crucial for modern organizations and how this approach can transform their engagement strategies. What Is The Future of Content Marketing?

Branding 121

Branding Transform Marketing Marketers 121

Set Up

JANUARY 21, 2025

A report by eMarketer shows that by 2025, Hispanic, African American, and Asian American consumers will lead the multicultural market, with buying power expected to reach $7 trillion in the United States. As your audience is shifting or your demographics expanding, how are you adjusting to meet their needs?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

JANUARY 16, 2024

Traditional marketing tactics? Dig deeper: How to boost marketing engagement with behavioral science triggers The science of storytelling Why do stories wield such power in marketing? Compelling stories ignite our brains with dopamine, oxytocin and endorphin, transforming listeners into engaged participants.

Transform 139

Transform Marketing Marketers Analytics 139

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth.

CMO 73

CMO Transform Marketing Marketers 73

Sprout Social

JANUARY 13, 2025

The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level. The play: The Little Lessons series transforms crypto education into a miniature immersive experience that captures attention while simplifying complex concepts.

Branding 81

Branding Fashion Transform Food 81

Adobe Experience Cloud Blog

DECEMBER 1, 2017

The traditional marketing funnel is dead which means that it’s becoming increasingly important for banks and credit unions to develop awareness of the customer journey in order to know where and when to market to customers when something triggers the need for financial services. What does this mean for the banking industry?

Transform 134

Transform Customer Journey Direct Mail Thought Leadership 134

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing?

Transform 40

Transform Content Marketing Thought Leadership Marketing 40

Martech

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 106

Transform Branding Telemarketing Direct Mail 106

Martech

MAY 3, 2022

There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Yes, new apps are appearing all the time; yes, that trend is partly fueled by the pandemic-driven acceleration in digital transformation. But there is consolidation.

Transform 110

Transform Manufacturing Traditional Marketing Management 110