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4 Marketing Digital Transformation Trends for 2023

SMEI

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

The post 10 AI Tools to Transform Your Marketing Strategy appeared first on Jeffbullas's Blog. As AI continues to evolve, we can expect to see even more innovative marketing startups emerge that leverage artificial intelligence to help businesses improve their marketing efforts.

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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. The post How TikTok is transforming brand advertising appeared first on MarTech. Processing.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations. Processing.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Key Takeaways: Unlock Buying Signals 🔐 Leverage signals beyond intent to better understand target accounts Enhance Marketing Efficiency 🎯 Streamline campaigns by acting on diverse customer signals Boost Sales Success 🚀 Focus on actionable signals to improve close rates Transform Go-To-Market Strategy 🌐 Integrate signals (..)

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Transforming agile marketing with generative AI

Martech

The post Transforming agile marketing with generative AI appeared first on MarTech. For the agile mindset, start with micro language models (high-quality attachments) now. Dig deeper: 5 ways to evolve agile marketing for real business results Email: Business email address Sign me up! Processing.

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How to transform your website into a continuous marketing powerhouse

Martech

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. The post How to transform your website into a continuous marketing powerhouse appeared first on MarTech. Email: Business email address Sign me up! Processing.

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Unlock the Secrets to Building Community

GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever.

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The Modern Customer Success Playbook

Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Satisfaction won’t cut it. But where do you start?

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

You’ll learn how mastering these seven key areas can transform your marketing ops into a powerhouse of productivity and impact! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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How to Create a Community Your Members Can't Get Enough Of

Are you ready to transform your association into a thriving, 365-day community? Here’s Your Blueprint for Year-Round Member Engagement. Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy.