Jeff Bullas

JANUARY 12, 2023

In just one week one million users registered with the platform. E-readers and other digital devices have already transformed the way we consume written content, and the use of AI in these devices will take this transformation even further. GPT stands for “Generative Pre-training Transformer.”

Transform 274

Transform User-Generated Non-Profit Communications 274

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. It demands a people-focused approach to navigate the changes and align your teams for the transformation. How generative AI disrupts martech Generative AI disrupts martech across multiple fronts.

Transform 106

Transform Finance Communications User-Generated 106

Hubspot Marketing

OCTOBER 17, 2024

In a recent Marketing Against the Grain episode , Kieran and I break down what AI CRO is, key areas where it’s transforming marketing, and advice for integrating it into your marketing strategy. For example, at HubSpot, our AI-generated email campaigns delivered a 94% higher conversion rate than the non-AI test control. Here’s how.

Transform 113

Transform User-Generated CMO Energy 113

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Establish clear objectives.

Influencer Marketing 280

Influencer Marketing Thought Leadership Transform B2C 280

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

OCTOBER 11, 2023

Especially because people will want to make sure they’re getting correct information, which will often require clicking a link to verify that you trust its source (whether that’s scrolling down the SERP, or following a link cited in an AI-generated response). Businesses have financial incentives to fact-check. AI is supplementary to search.

Transform 136

Transform SEO Thought Leadership User-Generated 136

Jeff Bullas

FEBRUARY 13, 2023

ChatGPT, a generative A.I. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history. was granted a user-friendly interface ( the initiation ), making it accessible for the humble masses to play and have fun. From zero to 100 million users in 8 weeks.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Jeff Bullas

FEBRUARY 21, 2023

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. ChatGPT took just 2 months to reach 100 million users. What can artificial intelligence do?

Transform 273

Transform Logistics Manufacturing Retail 273

Jeff Bullas

MARCH 6, 2023

The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users. What is “generative” artificial intelligence?

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1.

Transform 139

Transform Copywriting User-Generated Marketers 139

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. The tool generated 1.2 Up to 72% of U.S.

Transform 119

Transform User-Generated B2C Management 119

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers. Think of GEO as SEOs smarter sibling.

Transform 137

Transform Whitepaper User-Generated CMO 137

Jeff Bullas

MARCH 7, 2023

Humans working with an AI image generator now co-create more than 20 million images every day. Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads. Why does that matter for marketing?

Digital Marketing 189

Digital Marketing Transform User-Generated Advertisers 189

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. It’s a leap forward in search engines, harnessing the power of generative AI to provide users with more comprehensive and contextually relevant answers to their queries.

Transform 145

Transform User-Generated SEO Advertisers 145

Jeff Bullas

DECEMBER 13, 2022

Generating leads is the lifeblood of any company. An idea of how important lead generation is runs through their DNA. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. Mistakes in SaaS lead generation quickly become fatal, leading to potentially disastrous consequences.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Hubspot Marketing

MAY 31, 2024

If your unit isn’t a revenue-generating one, skip this step. I listed out each anticipated cost, such as $10,000 for user testing sessions under product testing. Make it user-friendly to account for non-technical budget contributors. Revenue projections serve as the foundation for budgeting expenses.

Transform 113

Transform Finance Non-Profit Communications 113

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 127

Transform User-Generated SEO Law 127

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 119

Transform User-Generated SEO Digital Marketing 119

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Generative AI is equally disruptive, allowing marketers to: Perform data discovery : Use AI to uncover insights and trends within your data.

Transform 131

Transform User-Generated Direct Mail Retail 131

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. DAM is being transformed as a fundamental process within creative and marketing operations.

Management 130

Management Transform User-Generated Brand Management 130

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Transforming the workforce. Early breakthroughs in creativity and user experience are helping people access information and create digital experiences faster. This article was co-authored by Nicole Greene.

Transform 130

Transform Non-Profit Marketers Marketing 130

SocialPilot

DECEMBER 18, 2024

Generate Reviews Effortlessly Dont leave your businesss online reputation to chance. Google favors listings with a bustling presence that includes regular textual and visual content from third-party users. Scalability Can it handle multiple users, multiple locations, or a growing number of reviews?

Transform 52

Transform Management User-Generated Energy 52

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 124

Transform SEO User-Generated Whitepaper 124

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share.

Advertising 137

Advertising Advertisers Non-Profit Transform 137

Martech

MARCH 7, 2024

Dig deeper: How to transform customer experience with AI 2. Original research is how brands and martech vendors differentiate their thought leadership and demonstrate that their content is not AI-generated. Set up analysis dashboards for marketing insights and customer service resolution metrics.

New Technology 137

New Technology Transform Outbound Marketing Thought Leadership 137

Marketing Insider Group

NOVEMBER 20, 2023

Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Enter the world of prompt engineering.

Transform 129

Transform User-Generated SEO Digital Marketing 129

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms.

Law 119

Law Transform Retail Manufacturing 119

Martech

OCTOBER 4, 2024

While Google’s new focus on user choice gives users more control over their web browsing, it has left the industry uncertain about how to move forward. changes Google’s proposed user choice model in Chrome is similar to Apple’s App Tracking Transparency (ATT) feature in iOS 14.5,

Transform 137

Transform Advertisers Advertising User-Generated 137

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Gartner found that 70% of consumers believe AI-based content generators could spread false or misleading information.

Transform 137

Transform Customer loyalty User-Generated Management 137

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Pull user logs for each tool. Calculate each tool’s ROI: (Revenue Generated – Total Cost) / Total Cost. Then, rank them.

Key Performance Indicator 128

Key Performance Indicator Transform User-Generated CMO 128

Hubspot Marketing

SEPTEMBER 24, 2024

Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? That’s why the internet and smartphones were so transformative — they addressed fundamental needs like information access and human connection. And soon, they’ll be using it for transformation.

Transform 99

Transform Customer Journey User-Generated Customer 99

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. ChatGPT is a revolutionary AI technology that has the ability to generate human-like text responses.

Health 202

Health User-Generated Transform Education 202

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. And semantic search helps provide a contextual understanding of a query input by a user. Content generation AI is also impacting content creation and the way we write.

Transform 131

Transform User-Generated Analytics Market Trends 131

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. As a user, I‘m fascinated by AI-search results. This year, HubSpot's SEO team rewrote its game plan to focus on optimizing content for user intent and search patterns, rather than fixating on keyword clusters.

SEO 102

SEO Transform User-Generated Health 102

SMEI

JANUARY 16, 2024

A GPT, or Generative Pre-trained Transformer, is a type of artificial intelligence model designed for understanding and generating human-like text. What is a GPT and how can it enhance my sales and marketing productivity? GPT models, like ChatGPT, are trained on a wide range of internet text.

Transform 130

Transform User-Generated Marketers Marketing 130

Hubspot Marketing

JULY 18, 2024

AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging websites based on individual user data. AI chatbots are key for curating a seamless user journey by giving users exactly what they need. Improve multimodality with AI-generated audio.

Transform 126

Transform User-Generated CMO Marketers 126

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. These applications significantly transformed the digital landscape, though not always in everyone’s best interest. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly.

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Transform User-Generated New Technology Promotion 110