Martech

FEBRUARY 27, 2025

Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. The post How data-driven email nurturing transforms the B2B sales funnel appeared first on MarTech. Processing.

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Transform CRM Whitepaper eBook 88

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1.

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Transform Copywriting User-Generated Marketing 138

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers. Think of GEO as SEOs smarter sibling.

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Transform Whitepaper User-Generated CMO 135

Use Insider

SEPTEMBER 13, 2024

AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns. At its core, AI email marketing software uses advanced data analysis and machine learning to understand user behavior and preferences. What is AI Email Marketing?

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Transform Email Marketing User-Generated Key Performance Indicator 52

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. The tool generated 1.2 Up to 72% of U.S.

Transform 111

Transform User-Generated B2C Management 111

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Recent U.S.

Transform 122

Transform Marketing Marketers Copywriting 122

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 124

Transform User-Generated SEO Branding 124

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Agencies can generate highly customized reports that cater specifically to their clients’ needs. What do agencies need in a DSP?

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Transform Advertisers Advertising Analytics 59

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, These developments were nothing short of extraordinary.

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Transform User-Generated Fashion Marketing 123

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Generative AI tools in email platforms can now suggest, refine or even write subject lines, body copy and calls to action, helping marketers scale content production.

Email Marketing 112

Email Marketing Transform User-Generated eCommerce 112

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

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Transform User-Generated Analytics Retail 128

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. As a user, I‘m fascinated by AI-search results. This year, HubSpot's SEO team rewrote its game plan to focus on optimizing content for user intent and search patterns, rather than fixating on keyword clusters.

SEO 117

SEO Transform User-Generated Health 117

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. This shift has transformed marketing from a reactive support function into a proactive business driver. Email: Business email address Sign me up!

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Transform CRM Analytics User-Generated 122

Welcome Software

JANUARY 22, 2025

AI-powered content repurposing can look like: Ideation : Brainstorming ideas for how you can transform a piece of content into something new Automation : Automatically converting existing content into new formats (eg. Instead you're here to understand the part AI can play in your content repurposing strategy. You should be).

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Transform User-Generated Target Market Content Marketing 52

Hubspot Marketing

SEPTEMBER 24, 2024

Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? That’s why the internet and smartphones were so transformative — they addressed fundamental needs like information access and human connection. And soon, they’ll be using it for transformation.

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Transform Customer Journey User-Generated Customer 108

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Generative AI is equally disruptive, allowing marketers to: Perform data discovery : Use AI to uncover insights and trends within your data.

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Transform User-Generated Direct Mail Retail 124

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

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Transform User-Generated SEO Digital Marketing 111

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

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Transform Key Performance Indicator User-Generated Communications 109

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Transforming the workforce. Early breakthroughs in creativity and user experience are helping people access information and create digital experiences faster. This article was co-authored by Nicole Greene.

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Transform Non-Profit Marketing Marketers 123

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Contrast this with AI-enabled brainstorming, which can rapidly generate and evaluate hundreds, even thousands, of possibilities by tapping expansive knowledge bases and historical datasets.

Transform 119

Transform Marketing Marketers User-Generated 119

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share.

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Advertisers Advertising Non-Profit Transform 133

Martech

OCTOBER 4, 2024

While Google’s new focus on user choice gives users more control over their web browsing, it has left the industry uncertain about how to move forward. changes Google’s proposed user choice model in Chrome is similar to Apple’s App Tracking Transparency (ATT) feature in iOS 14.5,

Transform 135

Transform Advertisers Advertising User-Generated 135

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

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Transform User-Generated Manufacturing eCommerce 111

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Gartner found that 70% of consumers believe AI-based content generators could spread false or misleading information.

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Transform Customer loyalty User-Generated Management 134

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. These applications significantly transformed the digital landscape, though not always in everyone’s best interest. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly.

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Transform User-Generated New Technology Promotion 110

Jeff Bullas

JANUARY 12, 2023

In just one week one million users registered with the platform. E-readers and other digital devices have already transformed the way we consume written content, and the use of AI in these devices will take this transformation even further. GPT stands for “Generative Pre-training Transformer.”

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Transform Non-Profit User-Generated Communications 274

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. If, as the AI experts state, we are building System 1 AI models, users risk making the same mistakes using AI as they might make in day-to-day decision-making.

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Transform User-Generated CMO Marketing 127

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms.

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Law Transform Retail Manufacturing 111

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Pull user logs for each tool. Calculate each tool’s ROI: (Revenue Generated – Total Cost) / Total Cost. Then, rank them.

Key Performance Indicator 121

Key Performance Indicator Transform User-Generated CMO 121

Martech

JANUARY 9, 2025

With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. These solutions typically combine semantic search with traditional keyword matching to interpret user queries more effectively. The system continuously learns from user behavior (i.e.,

Customer 113

Customer Transform Shoppers eCommerce 113

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. AI copy generation/writing. Isolated genAI solutions (indie tools).

Copywriting 125

Copywriting Transform PR User-Generated 125

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

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Transform User-Generated SEO Communications 114

Vertical Response

DECEMBER 21, 2024

Targeted email campaigns strengthen consumer relationships, enhancing loyalty and generating positive word-of-mouth referrals. These automated emails can be set up to trigger based on user inactivity, ensuring that no subscriber falls through the cracks. Relevant emails can generate up to 18 times more revenue than generic ones.

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Email Marketing Transform Marketing Marketers 115

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers.

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Content Marketing Transform User-Generated Marketing 122

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. The user should be able to input a topic, target audience, and desired tone.

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Key Performance Indicator Transform User-Generated SEO 93