Martech

FEBRUARY 27, 2025

Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. The post How data-driven email nurturing transforms the B2B sales funnel appeared first on MarTech. Processing.

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Transform CRM Whitepaper eBook 78

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1.

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Transform Copywriting User-Generated Marketers 137

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. This shift has transformed marketing from a reactive support function into a proactive business driver. Email: Business email address Sign me up!

Transform 121

Transform CRM Analytics User-Generated 121

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers. Think of GEO as SEOs smarter sibling.

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Transform Whitepaper User-Generated CMO 134

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. The tool generated 1.2 Up to 72% of U.S.

Transform 110

Transform User-Generated B2C Management 110

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

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Transform User-Generated SEO Law 131

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, These developments were nothing short of extraordinary.

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Transform User-Generated Fashion Marketers 122

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. As a user, I‘m fascinated by AI-search results. This year, HubSpot's SEO team rewrote its game plan to focus on optimizing content for user intent and search patterns, rather than fixating on keyword clusters.

SEO 117

SEO Transform User-Generated Health 117

Hubspot Marketing

SEPTEMBER 24, 2024

Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? That’s why the internet and smartphones were so transformative — they addressed fundamental needs like information access and human connection. And soon, they’ll be using it for transformation.

Transform 110

Transform Customer Journey User-Generated Customer 110

Martech

JANUARY 30, 2024

AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions. Dig deeper: How generative AI is improving customer experience and service calls 3. This is the transformative potential of AI for CX success. Know where I am in the journey. Get MarTech!

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Transform Customer Customer Journey User-Generated 142

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

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Transform User-Generated SEO Branding 95

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Generative AI is equally disruptive, allowing marketers to: Perform data discovery : Use AI to uncover insights and trends within your data.

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Transform User-Generated Direct Mail Retail 123

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 110

Transform User-Generated SEO Digital Marketing 110

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Transforming the workforce. Early breakthroughs in creativity and user experience are helping people access information and create digital experiences faster. This article was co-authored by Nicole Greene.

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Transform Non-Profit Marketers Marketing 122

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

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Transform Key Performance Indicator User-Generated Finance 107

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share.

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Advertising Advertisers Non-Profit Transform 132

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

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Transform User-Generated Manufacturing eCommerce 110

Martech

OCTOBER 4, 2024

While Google’s new focus on user choice gives users more control over their web browsing, it has left the industry uncertain about how to move forward. changes Google’s proposed user choice model in Chrome is similar to Apple’s App Tracking Transparency (ATT) feature in iOS 14.5,

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Transform Advertising Advertisers User-Generated 134

Martech

JANUARY 23, 2024

With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. and the sheer volume of generated data can be overwhelming.

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Transform Analytics Key Performance Indicator User-Generated 132

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Gartner found that 70% of consumers believe AI-based content generators could spread false or misleading information.

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Transform Customer loyalty User-Generated Management 133

Jeff Bullas

JANUARY 12, 2023

In just one week one million users registered with the platform. E-readers and other digital devices have already transformed the way we consume written content, and the use of AI in these devices will take this transformation even further. GPT stands for “Generative Pre-training Transformer.”

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Transform Non-Profit User-Generated Communications 274

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. If, as the AI experts state, we are building System 1 AI models, users risk making the same mistakes using AI as they might make in day-to-day decision-making.

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Transform User-Generated CMO Marketers 125

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms.

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Law Transform Retail Manufacturing 110

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Pull user logs for each tool. Calculate each tool’s ROI: (Revenue Generated – Total Cost) / Total Cost. Then, rank them.

Key Performance Indicator 120

Key Performance Indicator Transform User-Generated CMO 120

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers.

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Content Marketing Transform User-Generated Marketers 126

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

JANUARY 9, 2025

With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. These solutions typically combine semantic search with traditional keyword matching to interpret user queries more effectively. The system continuously learns from user behavior (i.e.,

Customer 112

Customer Transform Shoppers eCommerce 112

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. AI copy generation/writing. Isolated genAI solutions (indie tools).

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Copywriting Transform PR User-Generated 123

Vertical Response

DECEMBER 21, 2024

Targeted email campaigns strengthen consumer relationships, enhancing loyalty and generating positive word-of-mouth referrals. These automated emails can be set up to trigger based on user inactivity, ensuring that no subscriber falls through the cracks. Relevant emails can generate up to 18 times more revenue than generic ones.

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Email Marketing Transform Marketers Marketing 115

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

Transform 113

Transform User-Generated SEO Communications 113

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Through analysis, you find very few of those submissions turn into sales.

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Transform Analytics eCommerce CRM 123

Martech

FEBRUARY 10, 2025

Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets. Dig deeper: Whats the difference between agentic AI and generative AI?

Transform 122

Transform Finance User-Generated Marketers 122

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers.

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Transform User-Generated Retail Finance 131

Martech

OCTOBER 21, 2024

In another case, the client had property admin access, allowing it to make configuration changes, but no rights to manage users. In one of these cases, the client eventually gained full admin control, including user management and severed ties with the old agency. The client took screenshots of the reports and canceled the contract.

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Transform Analytics User-Generated Management 125

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. What’s driving this transformation? Lead generation. In this guide, I'll walk you through the evolution of B2B video marketing.

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Video Marketing Marketing Strategy Transform B2C 127

Martech

SEPTEMBER 12, 2024

Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Databook’s DatabookGPT is a suite of generative AI capabilities and integrations to assist sales. Account Plan Creator generates a structured account strategy.

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Transform User-Generated Analytics Social Media Marketing 112

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

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Health Millennials Transform Retail 113