Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. These include blogs, videos, whitepapers and other resources that generative models can cite directly. The future of GEO Generative AI has revolutionized how consumers search for information and is transforming how marketers build trust.

Transform 132

Transform Whitepaper User-Generated CMO 132

Adobe Experience Cloud Blog

MARCH 14, 2015

Someone with the vision, courage, knowledge, and skills to put and keep your company on the path to revenue transformation. Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Be a change agent!

Transform 134

Transform Whitepaper Thought Leadership Customer Journey 134

Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. Before the transformation project started, Wolters Kluwer had thousands of websites. One part of the transformation has been to group products by interest area or topics rather than by divisions within the company. In your inbox.

Transform 122

Transform Whitepaper Digital Marketing Management 122

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Martech

MARCH 11, 2025

Below are some approaches I’ve run across and try to avoid: Too-technical content: Sending a lead who’s just starting to research a topic a highly technical white paper will likely overwhelm them. Despite its quality, the white paper delivered one of the lowest engagement rates the company had ever seen.

Whitepaper 86

Whitepaper Customer Journey Transform Customer 86

Aspiration Marketing

JUNE 11, 2024

You craft meticulously researched blog posts, white papers, and social media content, but decision-makers seem unfazed. But what if there was a framework that could transform your content strategy, ensuring it resonates with your audience and keeps them glued to the screen?

Whitepaper 147

Whitepaper Transform Content Marketing Marketing 147

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Martech

JULY 24, 2024

Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric. This world is within reach by harnessing the power of Customer Lifetime Value (CLV).

Transform 109

Transform Customer Marketing Strategy Whitepaper 109

Martech

APRIL 10, 2025

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. Learn more about enhancing DAM solutions with generative AI in this complimentary white paper from CMSWire and Vertesia.

Whitepaper 94

Whitepaper User-Generated Transform Management 94

Martech

JULY 16, 2024

Reserve your spot now for and learn how to transform your data into a competitive advantage. How to save time and resources currently wasted on data cleansing. A step-by-step process to implement data standards in under six weeks. Don’t let bad data hold you back. The post Is bad customer data sabotaging your marketing efforts?

Transform 105

Transform Customer Marketing Marketers 105

Martech

DECEMBER 3, 2024

Learn how a single, universal consent platform is revolutionizing the way organizations gather, manage, and activate customer preferences for transformative success. Don’t miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins.

Transform 109

Transform Law Management Customer 109

Welcome Software

NOVEMBER 11, 2024

While this holistic approach can drive comprehensive transformation and innovation, it often requires significant investment and a longer timeline to see results. Analyzing your business for areas to apply AI narrowly is typically the recommended strategy for those just starting out in their AI transformation journey.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Adobe Experience Cloud Blog

JUNE 14, 2016

Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. Marketing automation has transformed over the years into a scalable, behavior-based engagement marketing platform. True digital transformation is a journey with multiple layers and aspects.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Martech

MARCH 31, 2022

Later, he found more balance, challenging constraints at critical junctures while channeling his creative genius to transform industries. The post 5 CMO tips to transform marketing operations from killer to dream fulfiller appeared first on MarTech. CMOs can learn from Jobs.

Transform 106

Transform CMO Whitepaper Marketing 106

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos. What will be worth their time?

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Marketing Insider Group

SEPTEMBER 24, 2024

Marketers Are Publishers The best social media marketers know that instead of creating 20-page whitepapers and 50-minute webinars, they can look at a content strategy where 140-character tweets, 2-minute YouTube videos , and photos on Facebook will help them achieve their business objectives.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

Transform 92

Transform eBook Thought Leadership Whitepaper 92

Lynton Web

DECEMBER 29, 2024

The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Lifecycle Stage Configuration A properly configured lifecycle stage system transforms your HubSpot instance from a simple database into a dynamic customer journey engine.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Martech

DECEMBER 6, 2023

The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on MarTech. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report.

Transform 110

Transform Digital Marketing Content Marketing Marketing 110

Martech

JULY 29, 2024

This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities.

Transform 103

Transform Marketing Marketers Whitepaper 103

Tiecas

JULY 15, 2024

Blog posts, white papers, and infographics are excellent formats for delivering this type of content, as they establish your expertise and position your brand as a valuable resource. Ready to transform your industrial content marketing strategy and see tangible results?

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Marketing Insider Group

AUGUST 26, 2024

Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Search Engine Land

JULY 16, 2024

Reserve your spot now for and learn how to transform your data into a competitive advantage. How to save time and resources currently wasted on data cleansing. A step-by-step process to implement data standards in under six weeks. Don’t let bad data hold you back.

Transform 74

Transform Customer Marketing Marketers 74

Lynton Web

JANUARY 2, 2025

For example, if a prospect downloaded a whitepaper three months ago but hasn't engaged since, their engagement score will reflect this declining activity. Ready to Transform Your Lead Scoring? As time passes, the weight of older interactions naturally diminishes, providing a more accurate picture of current interest levels.

Transform 98

Transform Whitepaper CRM Price 98

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery.

Retail 100

Retail eCommerce Transform Digital Marketing 100

Search Engine Land

JULY 24, 2024

Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric. This world is within reach by harnessing the power of Customer Lifetime Value (CLV).

Transform 79

Transform Customer Marketing Strategy Whitepaper 79

Search Engine Land

NOVEMBER 8, 2023

The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on Search Engine Land. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report.

Transform 94

Transform Digital Marketing Content Marketing Marketing 94

Martech

MARCH 27, 2025

The findings were featured in a whitepaper published in 2023. Specifically, I recommend we start considering a new type of metadata to recognize the original data type (unstructured) and track if its subsequently transformed into structured data. How big is the unstructured data problem?

CRM 89

CRM Transform Whitepaper User-Generated 89

Search Engine Land

JULY 29, 2024

This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities.

Transform 76

Transform Marketing Marketers Whitepaper 76

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Marketing Insider Group

JANUARY 20, 2025

By delivering consistent, relatable content, B2C brands create a sense of belonging, transforming visibility into a thriving brand ecosystem that keeps customers coming back. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone. On the other hand, B2B content is more in-depth and value-driven.

B2C 59

B2C Social Media Marketing Transform Whitepaper 59

Hubspot Marketing

MAY 9, 2023

When making AI prompts for content repurposing, think outside the box and see how you can transform your old work into something new. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Transform the content into a webinar , podcast or video. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Hubspot Marketing

FEBRUARY 25, 2025

Sathish notes that making it an educational process leads to better outcomes: By focusing on educational content that addresses specific pain points and offering tools that help prospects build internal business cases, marketers can transform the evaluation stage from a bottleneck into a powerful conversion driver. Timing matters.

Transform 84

Transform Marketing Marketers Gen Z 84

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Transform Energy Health 77

Martech

NOVEMBER 30, 2021

Marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. Societal changes increased the need for businesses to speed up their digital transformations as more interactions became digital.

Whitepaper 115

Whitepaper Management Transform Digital Marketing 115

Marketing Insider Group

MARCH 24, 2021

More importantly, just like with employee-generated content, it transforms casual browsers into true believers. But when you frame your customers’ success stories as heroes’ journeys , they transform into a Hollywood-worthy epic. Don’t the words “case study” just conjure up a picture of a yawnfest?

Branding 145

Branding Transform Whitepaper User-Generated 145