Martech

NOVEMBER 30, 2023

But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 115

Whitepaper Digital Marketing Email Marketing Marketers 115

Hubspot Marketing

MAY 9, 2023

Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content]. Turn an old product page into a landing page for a new product using this pre-existing copy: [insert old product page content].

Whitepaper 141

Whitepaper Transform Promotion Marketers 141

Search Engine Land

DECEMBER 5, 2023

This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Are you looking to improve your website’s SEO and increase organic traffic?

Whitepaper 104

Whitepaper Digital Marketing SEO Marketers 104

Martech

NOVEMBER 4, 2024

We still need to arm these digital natives with the white papers, research reports and case studies they need to sell your solution up the line to the CFO. These younger buyers still represent their companies and are still part of an ever-expanding internal business buying group.

B2C 137

B2C Whitepaper Marketers Marketing 137

Martech

DECEMBER 5, 2024

The same applies to how personality types consume certain content assets (case studies, white papers, videos, etc.). Often, their motivations were to seek new information to share with others — hence the term “influencer.”

Whitepaper 133

Whitepaper Marketers Marketing Analytics 133

Martech

OCTOBER 18, 2024

We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Or, if you’re promoting a whitepaper, offer an executive summary that’s easier to skim for key insights. Instead of offering just one whitepaper, bundle several resources into a single, high-value offer. Exclusive access.

Whitepaper 145

Whitepaper Energy Customer Journey Promotion 145

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Promoting that content is where the marketing magic happens. Here’s a quick overview of our 20 tips: 1. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Jeff Bullas

FEBRUARY 19, 2023

They’re not spitting out whole blog posts, books, or whitepapers. Quite amazing. What copy can AI software create? Most AI tools used for writing copy generate short-form content.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Martech

JUNE 6, 2022

When I downloaded your white paper using my current email address — greg.krehbiel@companyA.com — I changed from unknown to known (hurray!), As an alternative, let’s say the form to download the white paper included name and address. The example points out the limitations of merging profiles based on email addresses.

Whitepaper 137

Whitepaper Management Customer Digital Marketing 137

Martech

NOVEMBER 9, 2022

This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. They don’t have to have unique content.

Whitepaper 135

Whitepaper Information Technology Retail Marketers 135

Martech

APRIL 24, 2024

People wanted to consume different types of content — video, podcasts, eBooks, white papers. . “The old school, write a blog post, wait for it to show up on Google and start to get leads, was starting to be challenged. ” CMS remains part of Content Hub.

Whitepaper 132

Whitepaper Manufacturing eBook Health 132

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. Here’s a breakdown of this approach: 1. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience.

Whitepaper 128

Whitepaper User-Generated eBook Analytics 128

Martech

DECEMBER 1, 2022

Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. They have complete, turnkey fulfilment services, so that anywhere you are in the world you can be sending these experiences to your customers and prospects.” ” Why we care.

Whitepaper 132

Whitepaper Customer Product Branding 132

Marketing Insider Group

APRIL 4, 2023

You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. E-books and Whitepapers We lump these two together because they do much of the same work in similar formats. In fact, some e-books and whitepapers are roughly the same lengths. What is a whitepaper, anyway? (We

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketers 130

Martech

JULY 26, 2024

Deep engagement for consideration : Provide in-depth resources, white papers and expert webinars that address potential customers’ specific pain points and questions. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 133

Transform Whitepaper Thought Leadership Customer Journey 133

Hubspot Marketing

MAY 29, 2023

Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data. Whitepapers should provide unique insights and industry analysis on different subjects.

Whitepaper 139

Whitepaper eBook User-Generated Marketers 139

Martech

MAY 16, 2024

Providing value, such as delivering white papers or videos helpful to your audience, increases the probability they’ll want to connect with your brand in the future. Deepen the Connection Use automation software to deepen a connection with your potential customers. Adopt a modus operandi centered on delivering value.

Whitepaper 132

Whitepaper Marketers Marketing User-Generated 132

Trade Press Services Newsletter

MAY 4, 2023

Take the first step in your continuing education journey by checking out our resource s page featuring white papers, infographics, and more! In addition to developing your skills and learning new ideas, you may even find yourself inspired and come up with some creative solutions of your own.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Go full steam ahead with content creation. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Clean up your email list. Email marketing is the go-to channel for many B2B marketers.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Highlight thought leadership works. Create a separate section for publications and presentations, if appropriate.

Whitepaper 130

Whitepaper Thought Leadership Branding Transform 130

Martech

DECEMBER 10, 2024

These include blogs, videos, whitepapers and other resources that generative models can cite directly. Improving your search engine rankings increases your chances of being included in some AI-generated outputs. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets.

Transform 137

Transform Whitepaper User-Generated CMO 137

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper 130

Whitepaper Transform PR eBook 130

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Published materials. Include PDFs or clippings of any published articles about you or your company. These can provide deeper insights into your business or expertise.

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Martech

FEBRUARY 19, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

Whitepaper 124

Whitepaper Education Marketing Mix Traditional Marketing 124

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Martech

SEPTEMBER 4, 2024

Example 1: Personalized email for an awareness-stage lead One of our simulated users, a CTO at a medium-sized healthcare company, engaged with our LinkedIn content and downloaded a whitepaper. I thought you might enjoy this quick demo on how we’re helping similar companies streamline their workflows.”

Marketing Strategy 126

Marketing Strategy Whitepaper Finance Transform 126

Rock Content

MARCH 14, 2024

Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. Offer lead magnets: Provide valuable downloadable resources like ebooks, white papers, or discount codes in exchange for user information. This allows you to capture leads and nurture them with targeted marketing messages.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Hubspot Marketing

AUGUST 11, 2022

Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Whitepapers are especially useful as downloadable offers when readers want to go more in-depth on a specific subject they’re reading about. Like whitepapers, ebooks and tip sheets are great options for downloadable content. Image Source.

Whitepaper 145

Whitepaper eBook Education Price 145

Buffer Marketing

OCTOBER 17, 2024

Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers. Share personal, exclusive notes from execs as pull quotes in newsletters and social posts. (I

Whitepaper 120

Whitepaper Thought Leadership Finance Marketers 120

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Now you need to make sure it reaches them!

Whitepaper 130

Whitepaper Thought Leadership Energy Marketers 130

Martech

FEBRUARY 16, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

Whitepaper 119

Whitepaper Education Marketing Mix Traditional Marketing 119

Search Engine Land

NOVEMBER 29, 2023

white papers, infographics) in the LinkedIn feed. Website Actions can measure user behaviors by calls to action, page visits, and data without the need for additional on-site code. Document Ads upgrades. Document Ads allow advertisers to promote documents (e.g.

Whitepaper 104

Whitepaper Law Advertising Advertisers 104

Martech

MARCH 7, 2023

Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey. Interactive tools that allow pros to explore on their own terms. Self-guided learning via audio and visual educational content.

Whitepaper 122

Whitepaper Education Content Marketing Marketing Strategy 122

Martech

OCTOBER 24, 2022

“People are coming and taking the next-best-action; they’re filling out a form to download a white paper; they’re asking for some to call them and schedule a demo.” Feedback from users, Kolzow explained, comes in the form of behavior.

Transform 132

Transform Whitepaper Digital Marketing Management 132

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. It entices prospects to fill out a form, becoming qualified leads in your sales pipeline.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130