Traackr

AUGUST 29, 2017

Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.

Whitepaper 71

Whitepaper Influencer Marketing Marketing Marketers 71

Duct Tape Marketing

MAY 3, 2013

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

Whitepaper 73

Whitepaper Promotion Customer Marketing 73

Search Engine Journal

JANUARY 27, 2022

Tired of the same old B2B whitepapers? The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal. These ideas will help your content stand out and drive more leads.

Whitepaper 88

Whitepaper Content Marketing Marketers Marketing 88

Aspiration Marketing

JUNE 11, 2024

You craft meticulously researched blog posts, white papers, and social media content, but decision-makers seem unfazed. Ever feel like your B2B content marketing hits a wall of silence? They're busy, bombarded with information, and frankly, not interested in another sales pitch.

Whitepaper 147

Whitepaper Transform Content Marketing Marketing 147

Search Engine Land

MAY 22, 2024

This white paper provides valuable guidance on prompt engineering, helping you get the most out of generative AI. Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement.

Whitepaper 93

Whitepaper Digital Marketing Marketing Marketers 93

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Whitepaper 124

Whitepaper Content Marketing Thought Leadership Marketing 124

Marketing Insider Group

JUNE 13, 2017

But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup […]. The post What Makes a Great Whitepaper? appeared first on Marketing Insider Group.

Whitepaper 106

Whitepaper Education Marketing Marketers 106

Trade Press Services Newsletter

AUGUST 1, 2024

Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging.

Whitepaper 247

Whitepaper Branding Thought Leadership Marketing 247

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Search Engine Land

MAY 14, 2024

This in-depth white paper reveals the essential technical SEO strategies you need to future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm changes.

Whitepaper 81

Whitepaper Digital Marketing SEO Marketing 81

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

To learn more, download the white paper, CMO Mandate: Adapt or Perish , today. Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Identify weak links. Prioritize efforts to become more adaptive.

Whitepaper 99

Whitepaper CMO Branding Customer 99

Search Engine Land

JULY 11, 2024

National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc. If published as a white paper or static page, create a blog post for promotion and scannability. The Trevor Project: 2024 U.S.

Whitepaper 112

Whitepaper SEO Transform User-Generated 112

Search Engine Land

DECEMBER 5, 2023

This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Are you looking to improve your website’s SEO and increase organic traffic?

Whitepaper 104

Whitepaper Digital Marketing SEO Marketing 104

Adobe Experience Cloud Blog

MARCH 16, 2017

Download our latest whitepaper, An IT Guide to Selecting an Enterprise-Ready Marketing Platform.

Whitepaper 120

Whitepaper Thought Leadership CRM Marketing 120

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Martech

NOVEMBER 30, 2023

But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 92

Whitepaper Digital Marketing Email Marketing Marketing 92

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Promoting that content is where the marketing magic happens. Here’s a quick overview of our 20 tips: 1. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Search Engine Land

NOVEMBER 30, 2023

But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 84

Whitepaper Digital Marketing Marketing Marketers 84

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. Whitepapers are more academic and provide an in-depth analysis of a very specific topic.

Whitepaper 145

Whitepaper Marketing Plan Thought Leadership Education 145

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 124

Whitepaper Thought Leadership Advertising Advertisers 124

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Take your infographic and turn it into a whitepaper. Take your white paper and make it a series of quote-centric social tiles. Then it’s time to get creative.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Martech

AUGUST 3, 2023

You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value. Given in exchange for a free white paper. The quality, and therefore the value, of each email varies dramatically.

Whitepaper 94

Whitepaper Price Email Marketing Marketing Strategy 94

Girl Power Marketing

AUGUST 25, 2022

For example, written word content can be blog posts, white papers, email newsletters, and even books. In the awareness stage, blog posts, whitepapers, and ebooks are beneficial, while comparison guides, case studies, and free samples are better suited for the consideration stage.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Search Engine Land

MAY 11, 2023

This white paper from Semify provides practical insights on how to win in both categories by exploring the relationship between SEO and PPC. It discusses how organic search results impact ad click performance and how to leverage your PPC success to inform your SEO strategy.

Whitepaper 91

Whitepaper Digital Marketing SEO Marketing 91

CMO Network

JULY 10, 2023

Qualcomm recently released a white paper titled, "The Future of AI is Hybrid." In this piece we explore why role edge has to play with AI and why AI will be Hybrid.

Whitepaper 93

Whitepaper CMO 93

Martech

NOVEMBER 4, 2024

We still need to arm these digital natives with the white papers, research reports and case studies they need to sell your solution up the line to the CFO. These younger buyers still represent their companies and are still part of an ever-expanding internal business buying group.

B2C 120

B2C Whitepaper Marketing Marketers 120

Martech

OCTOBER 18, 2024

We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Or, if you’re promoting a whitepaper, offer an executive summary that’s easier to skim for key insights. Instead of offering just one whitepaper, bundle several resources into a single, high-value offer. Exclusive access.

Whitepaper 109

Whitepaper Energy Customer Journey Promotion 109

Tiecas

JUNE 4, 2024

Define clear and compelling CTAs that guide readers toward the next step, whether downloading a whitepaper, requesting a demo, or making a purchase. Whitepaper Development: AI can analyze complex data and research to create informative and engaging whitepapers that showcase your expertise.

Manufacturing 52

Manufacturing Whitepaper User-Generated Price 52

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Be honest – regardless of how valuable it was, have you ever really engaged with a whitepaper? whitepapers, ebooks, blogs) is passive. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.”

Whitepaper 134

Whitepaper eBook Thought Leadership Entertainment 134

Hubspot Marketing

MAY 9, 2023

Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content]. Turn an old product page into a landing page for a new product using this pre-existing copy: [insert old product page content].

Whitepaper 136

Whitepaper Transform Promotion Marketing 136

Scoop.it!

JULY 4, 2024

That could include in-depth whitepapers, case studies, and other writings that provide critical commentary and analysis on relevant legal subjects. Resources such as whitepapers, research reports, and case studies should be educational and unique, providing insightful research and analysis.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Your company can get help writing white papers, articles, and e-books that are instantly published on your websites through WordPress integration.

Place 95

Place Whitepaper Finance eBook 95

Hubspot Marketing

MAY 6, 2022

Assets created by public relations teams — such as press releases, white papers, or eBooks — are often posted on news sites or shared with industry publications to reach an audience that’s already listening. Consider a white paper used by PR teams and then reposted as a blog and social media link by content marketers.

PR 116

PR Whitepaper Content Marketing eBook 116

Martech

APRIL 24, 2024

People wanted to consume different types of content — video, podcasts, eBooks, white papers. . “The old school, write a blog post, wait for it to show up on Google and start to get leads, was starting to be challenged. ” CMS remains part of Content Hub.

Whitepaper 117

Whitepaper Manufacturing eBook Health 117

Content Marketing Institute

OCTOBER 16, 2020

This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up.

Whitepaper 125

Whitepaper Content Marketing Product Marketing 125

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers. This could include blog posts, articles, white papers, case studies, videos, webinars, and more.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Trade Press Services Newsletter

MAY 4, 2023

Take the first step in your continuing education journey by checking out our resource s page featuring white papers, infographics, and more! In addition to developing your skills and learning new ideas, you may even find yourself inspired and come up with some creative solutions of your own.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130