Martech

NOVEMBER 4, 2024

We still need to arm these digital natives with the white papers, research reports and case studies they need to sell your solution up the line to the CFO. These younger buyers still represent their companies and are still part of an ever-expanding internal business buying group.

B2C 135

B2C Whitepaper Marketers Marketing 135

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

Whitepaper 87

Whitepaper Digital Marketing Marketers Marketing 87

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. Here’s a breakdown of this approach: 1. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience.

Whitepaper 123

Whitepaper User-Generated eBook Analytics 123

Martech

APRIL 23, 2025

Better CTA examples Instead of: “Download our white paper.” Make your CTAs enticing by reducing risk People avoid clicking because they fear wasting time, not finding value or being sold to. Reframe your calls to action by reducing those perceived risks. ” Instead of: “Join our webinar.”

Whitepaper 118

Whitepaper Thought Leadership CRM Performance Marketing 118

Martech

JULY 26, 2024

Deep engagement for consideration : Provide in-depth resources, white papers and expert webinars that address potential customers’ specific pain points and questions. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. This system helps prioritize sales efforts, target key accounts and improve conversion rates.

Direct Mail 117

Direct Mail Gen Z Whitepaper Customer 117

Martech

DECEMBER 23, 2024

Updated answer: To effectively engage high-level decision makers in a B2B financial services company through your email program, consider linking to the following three types of content: Industry reports and whitepapers Why. A quarterly report on financial market trends or a whitepaper on compliance best practices. Regular engagement.

Whitepaper 109

Whitepaper Key Performance Indicator Thought Leadership User-Generated 109

Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. When it comes to social content creation, it pays to work smarter, not harder. A powerful quote can make your content stand out.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Martech

JANUARY 21, 2025

Content atomization involves breaking a comprehensive content asset, such as a whitepaper or webinar, into smaller, standalone pieces that fit different platforms and audience needs. For example, a whitepaper on marketing trends could become: A blog post covering top statistics. What is content atomization?

Whitepaper 138

Whitepaper Analytics SEO User-Generated 138

Martech

MARCH 25, 2025

It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service. The most obvious is a promotional ad in the newsletter every newsletter should have one. Even the non-promotional content can help achieve this goal.

Whitepaper 119

Whitepaper Promotion Email Marketing Education 119

Buffer Marketing

OCTOBER 17, 2024

Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers. Share personal, exclusive notes from execs as pull quotes in newsletters and social posts. (I

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Martech

DECEMBER 10, 2024

These include blogs, videos, whitepapers and other resources that generative models can cite directly. Improving your search engine rankings increases your chances of being included in some AI-generated outputs. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

APRIL 10, 2025

Learn more about enhancing DAM solutions with generative AI in this complimentary white paper from CMSWire and Vertesia. So, while its not as simple as turning on a new feature, there is tremendous value for organizations that get this right and GenAI can truly unlock the potential of your DAM solution.

Whitepaper 106

Whitepaper User-Generated Transform Management 106

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Whitepaper 134

Whitepaper Content Marketing Thought Leadership Marketers 134

Martech

FEBRUARY 26, 2025

Example Instead of downloading another whitepaper, why not host a live “office hours” session where prospects can ask industry experts real-time questions? If you want to stand out, think beyond the usual playbook. Innovative problem-solving grabs attention and positions you as a trusted advisor rather than just another vendor.

Whitepaper 116

Whitepaper Thought Leadership B2C Energy 116

Search Engine Land

SEPTEMBER 4, 2024

Content creation Paid search advertisers often focus on content creation for ads, but marketers should also prioritize crafting content for blogs, white papers and social media posts. ” The chatbot promptly provides answers, saving users the time they would otherwise spend investigating these changes themselves.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertising 85

Aspiration Marketing

JUNE 11, 2024

You craft meticulously researched blog posts, white papers, and social media content, but decision-makers seem unfazed. Ever feel like your B2B content marketing hits a wall of silence? They're busy, bombarded with information, and frankly, not interested in another sales pitch.

Whitepaper 147

Whitepaper Transform Content Marketing Marketers 147

Marketing Insider Group

AUGUST 27, 2024

Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. High search rankings make it easier for potential customers to find you. Content Marketing Content marketing is another vital strategy. This content should address common questions and challenges your audience faces.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Marketing Insider Group

JANUARY 6, 2025

Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Encourage readers to subscribe, share, or click through to learn more. Thoughtfully crafted CTAs maintain engagement without overwhelming readers.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Tiecas

JULY 15, 2024

Blog posts, white papers, and infographics are excellent formats for delivering this type of content, as they establish your expertise and position your brand as a valuable resource. White papers: In-depth white papers that establish your thought leadership and expertise.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Align your content topics with these intents to attract the right audience and meet their expectations. Determining Content Formats Decide which types of content will best suit your SEO strategy.

SEO 115

SEO Whitepaper Management Analytics 115

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. Infographics: Using visual content to convey information or data.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 138

Whitepaper Thought Leadership Advertising Advertisers 138

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Focus on platforms like LinkedIn, Twitter, and Facebook that align with your business goals and where your target audience is most active rather than spreading resources too thin.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

MarketingOps

FEBRUARY 12, 2025

whitepaper downloads, event attendance) directly from your CRM integrations. For existing clutter, archive unused fields to reduce confusion without losing historical data. Dynamic Lead Scoring: Evolve static lead scoring systems into dynamic ones. For instance, factor in behavioral triggers (e.g.,

CRM 147

CRM Whitepaper Health Analytics 147

Search Engine Land

MAY 22, 2024

This white paper provides valuable guidance on prompt engineering, helping you get the most out of generative AI. Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement.

Whitepaper 93

Whitepaper Digital Marketing Marketers Marketing 93

Martech

NOVEMBER 30, 2023

But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 110

Whitepaper Digital Marketing Email Marketing Marketers 110

Hubspot Marketing

MAY 9, 2023

Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content]. Turn an old product page into a landing page for a new product using this pre-existing copy: [insert old product page content].

Whitepaper 140

Whitepaper Transform Promotion Marketers 140

Marketing Insider Group

OCTOBER 15, 2024

LinkedIn Ads: For B2B marketers, LinkedIn provides a professional audience, making it an excellent channel for promoting services, white papers, or events. LinkedIn’s advanced targeting options allow businesses to reach decision-makers and key professionals in specific industries.

Advertisers 64

Advertisers Advertising Whitepaper User-Generated 64

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Offer Value-Based Content : Direct them to gated resources like whitepapers, free trials, or detailed guides. For example: Downloaded your whitepaper? Example 1 : Blog readers whove visited multiple posts. Viewed your pricing page?

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content.

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Martech

OCTOBER 18, 2024

We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Or, if you’re promoting a whitepaper, offer an executive summary that’s easier to skim for key insights. Instead of offering just one whitepaper, bundle several resources into a single, high-value offer. Exclusive access.

Whitepaper 145

Whitepaper Energy Customer Journey Promotion 145

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Promoting that content is where the marketing magic happens. Here’s a quick overview of our 20 tips: 1. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Jeff Bullas

FEBRUARY 19, 2023

They’re not spitting out whole blog posts, books, or whitepapers. Quite amazing. What copy can AI software create? Most AI tools used for writing copy generate short-form content.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Martech

FEBRUARY 27, 2025

Additionally, streamline collaboration by automating task creation for sales teams, enabling them to follow up on critical engagement actions like downloading a whitepaper or attending a webinar. If your system supports account-based marketing, try sending emails from the leads assigned contact owner instead of a generic corporate address.

Transform 90

Transform CRM Whitepaper eBook 90

Hubspot Marketing

JULY 12, 2024

In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. As your community grows, you’ll also want to track conversion rates for different types of actions. Each action will represent a different ROI for your team, brand, or company.

Management 113

Management Whitepaper Promotion Health 113