Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Direct Mail Thought Leadership Advertising 59

Set Up

AUGUST 3, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with John Ross , the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands.

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CMO Gen Z Entertainment Thought Leadership 98

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Market Research Performance Marketing 59

Set Up

JANUARY 31, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.

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CMO Manufacturing Thought Leadership Performance Marketing 59

Set Up

APRIL 6, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

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CMO Fashion Thought Leadership Performance Marketing 98

Set Up

NOVEMBER 30, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Education Communications 59

Set Up

OCTOBER 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , virtually sat down with Genefa Murphy , the CMO at Udemy, to discuss the importance of seeking inspiration outside of marketing, Disney’s powerful branding, and more.

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CMO Thought Leadership Performance Marketing Product 59

Set Up

JANUARY 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Kaylin Durham , the Chief Client Officer at The Aaron's Company, Inc., WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Performance Marketing Branding 64

Set Up

DECEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Efrat Ravid , the Chief Marketing Officer at Quantum Metric, to discuss her approach to rejection, her transition from engineering to marketing, and more.

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CMO Thought Leadership Performance Marketing Customer 59

Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Energy Performance Marketing 59

Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Energy Performance Marketing 59

Set Up

SEPTEMBER 14, 2023

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Joe De Sena , the founder and CEO of Spartan , to discuss the importance of sticking to your values, getting out of your comfort zone, and more.

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CMO Thought Leadership Performance Marketing Branding 59

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Marketers anticipate that more customers will emphasize trusting relationships (40.2% 7 – Firm Performance. customer lifetime value) to measure marketing performance. #8

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CMO Retail Price New Markets 130

Set Up

SEPTEMBER 21, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. LoRusso also mentioned how the book "How Will You Measure Your Life" by Clayton Christensen continues to impact her to this day. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Performance Marketing Branding 59

Set Up

AUGUST 17, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Watch the full interview to the right.

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CMO Thought Leadership Communications Performance Marketing 52

Set Up

AUGUST 24, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Thought Leadership Performance Marketing Customer 52

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you would like to share? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Performance Marketing Management 59

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible. ” WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Energy Retail 52

Set Up

JULY 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you’d like to share? Watch the full interview to the right.

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CMO Fashion Thought Leadership Performance Marketing 52

Set Up

JUNE 1, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Thought Leadership Performance Marketing Branding 52

Set Up

FEBRUARY 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

CMO 59

CMO Food Thought Leadership Analytics 59

Set Up

SEPTEMBER 28, 2023

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Thought Leadership Performance Marketing Target Market 59

Set Up

JANUARY 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. Sign up with your email address to receive news + updates. First Name. Email Address.

CMO 59

CMO Thought Leadership Performance Marketing Marketing 59

Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Marketing is hard and work is hard, so sometimes it’s good to just see those individual small wins you make every week that add up to something else. Subscribe for the latest CMO Spotlight posts!

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CMO Thought Leadership Energy Market Trends 59

Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. Sign up with your email address to receive news + updates. First Name. Email Address.

CMO 64

CMO Thought Leadership Communications Price 64

Set Up

MARCH 23, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) “ Do the right thing, and that will always lead to goodness. ”

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CMO Thought Leadership Energy Performance Marketing 52

Set Up

JUNE 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Thought Leadership Fashion Energy 52

Set Up

APRIL 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Watch the full interview to the right.

CMO 52

CMO Transform Thought Leadership Performance Marketing 52

Set Up

MARCH 10, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

CMO 52

CMO Thought Leadership Energy Communications 52

Set Up

JUNE 8, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Thought Leadership Performance Marketing Branding 52

Set Up

JULY 28, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Transform Thought Leadership Performance Marketing 52

Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. It's great to listen to a podcast like ‘How I Built This’ or ‘The CMO Podcast’ when you're out on a walk. Never miss a CMO Spotlight! Q3 | Where do you find your inspiration? First Name.

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CMO Thought Leadership Customer Journey Performance Marketing 59

Set Up

DECEMBER 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. Sign up with your email address to receive news + updates. First Name. Email Address.

CMO 59

CMO Thought Leadership Place Performance Marketing 59

Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Subscribe for the latest CMO Spotlight posts! “ As a younger person, I thought that if things were going to be done well, they needed to be done by me. Watch the full interview to the right.

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CMO Transform Thought Leadership Performance Marketing 59

Set Up

JULY 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with David Partain , the SVP & Global CMO of FlexShares Exchange Traded Funds to discuss big career wins and losses, lessons learned, and more.

CMO 52

CMO Thought Leadership Performance Marketing Branding 52

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I have the unique opportunity to bridge my passion for social good and my passion for engaging people and creating connections through marketing as the Chief Marketing Officer for Blackbaud. ”

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CMO Thought Leadership Analytics Communications 59

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates. First Name. Email Address.

CMO 59

CMO Thought Leadership Education Analytics 59