Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Duct Tape Marketing

SEPTEMBER 5, 2014

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Robert Rosenthal & Natasha Sekkat – Enjoy! photo credit: canva.

Content Marketing 70

Content Marketing Whitepaper Marketing Marketers 70

Sachs Marketing Group

AUGUST 12, 2023

This is important because traditional marketing methods might not be enough to reach the modern, web-savvy consumer. Fortunately, there are digital marketing strategies you can use to increase your visibility, connect with potential customers, and grow your business online. They are often used as lead magnets in B2B marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Neil Patel

AUGUST 19, 2021

LinkedIn Marketing resources: 9 Powerful LinkedIn Marketing Tips (That Actually Work) How to Create the Perfect LinkedIn Profile How to Get 200 Targeted Leads Daily on LinkedIn (Starting This Week). Then create a content marketing strategy around YouTube. Marketing for CPAs Frequently Asked Questions.

SEO 145

SEO Marketing Marketers Whitepaper 145

Duct Tape Marketing

AUGUST 8, 2014

In some ways, correcting course on a social media program may be easier than on other marketing platforms. As long as you supply relevant content, there are relatively few corrections to be made. Traditional marketing campaigns, such as pitching media or running online advertising, may require more work to recover.

Whitepaper 64

Whitepaper Real Estate Copywriting Shipping 64

Duct Tape Marketing

MAY 13, 2014

Today the term “social selling” is all the rage, but simply bolting on more tools or looking at social media as some new extension or tactic is as misguided in sales as it was several years ago in marketing. The Greatest Opportunity In Social Media Marketing Today In my forthcoming book Duct Tape Selling (Portfolio May 15th).

Whitepaper 64

Whitepaper Traditional Marketing Social Media Marketing Education 64

Unbounce

MARCH 23, 2023

Or maybe you wanna do some good ol’ fashioned content marketing and attract potential customers with educational resources. When you know what to look for, you can see digital marketing happening everywhere. There are all kinds of benefits to digital marketing over traditional marketing methods: It’s highly targeted.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Marketing Insider Group

APRIL 24, 2012

I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Is Content Strategy Just For Large Companies? Content marketing is not as hard as small company marketers may fear.

Whitepaper 81

Whitepaper Inbound Marketing Traditional Marketing Promotion 81

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Content Marketing. Sponsored Content.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

OCTOBER 18, 2021

The connection between customer acquisition and content. Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. It’s why content has become so important to customer acquisition. This dilemma? Get serious about your blog. Create videos.

Customer Acquisition 125

Customer Acquisition Content Marketing Customer Whitepaper 125

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Pam Didner

JULY 15, 2022

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. Also, make sure their managers know how much they are helping marketing. In summary….

Content Marketing 87

Content Marketing Whitepaper Manufacturing Marketing 87

Marketing Insider Group

FEBRUARY 8, 2021

That need makes SaaS companies a perfect fit for content marketing. A better question would be, “Can they win without content marketing?” Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. Content marketing can do just that.

Content Marketing 126

Content Marketing Whitepaper Marketing Marketers 126

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing flips the traditional marketing and sales funnel upside down. Test different channels.

Customer 82

Customer Direct Mail Marketing Marketers 82

Martech

FEBRUARY 19, 2024

Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Get MarTech! In your inbox. Business email address Subscribe Processing.

Whitepaper 107

Whitepaper Education Marketing Mix Traditional Marketing 107

Martech

FEBRUARY 16, 2024

Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Get MarTech! In your inbox. Business email address Subscribe Processing.

Whitepaper 106

Whitepaper Education Marketing Mix Traditional Marketing 106

Martech

FEBRUARY 12, 2024

Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Get MarTech! In your inbox. Business email address Subscribe Processing.

Whitepaper 95

Whitepaper Education Marketing Mix Traditional Marketing 95

Adobe Experience Cloud Blog

SEPTEMBER 9, 2010

What is the role of traditional, or what you call “instigation” media? Content marketing and social media , though critical in helping brands become more “findable,” “shoppable” and trustworthy, cannot entirely replace traditional marketing.

Customer 83

Customer Whitepaper Shoppers Marketing 83

Martech

MARCH 18, 2024

For instance, an in-depth, chunky whitepaper on cybersecurity can be reframed to highlight financial implications for CFOs, operational efficiencies for CTOs and compliance concerns for legal advisors. This method of breaking down and repositioning amplifies the reach and relevance of your core message comprehensively.

Whitepaper 123

Whitepaper User-Generated Traditional Marketing Market Research 123

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 143

Content Marketing eBook Marketing Marketers 143

Tiecas

APRIL 1, 2024

You may want to consider our Industrial Content Creation service if you have trouble writing technical content that will resonate with engineers and industrial professionals. It is a common problem among manufacturing content marketers, and content creation is the most outsourced industrial marketing task.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketing 88

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Well, guess what?

Branding 98

Branding Whitepaper Education Traditional Marketing 98

Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Content Marketing. Interviews.

Digital Marketing 104

Digital Marketing Whitepaper User-Generated eBook 104

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. Whitepapers, Ebooks & Infographics.

B2C 113

B2C Whitepaper Marketing Marketers 113

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. But it still takes time to produce.

Gen Z 82

Gen Z B2C Whitepaper Content Placement 82

Marketing Insider Group

JANUARY 9, 2024

Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time. In traditional marketing, the direct interests of the prospect aren’t always considered.

User-Generated 60

User-Generated Whitepaper Education Communications 60

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. Do: Up Your Content Marketing Game. The importance of quality content marketing is a well-beaten drum going into 2018, but that doesn’t mean you should walk away from it.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. A blog can delight existing customers with fresh content for repeat business or referrals. As part of content marketing, blogging has its advantages.

User-Generated 130

User-Generated Inbound Marketing Whitepaper Email Marketing 130

Hubspot Marketing

AUGUST 7, 2018

When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. SMBs that use content marketing get 126% more leads than those that don’t. Set Your Content Goals. Publishing.

User-Generated 144

User-Generated Whitepaper Promotion eBook 144