Adobe Experience Cloud Blog

NOVEMBER 15, 2013

Is your content marketing effective? You should always be optimizing your landing pages and content placement, utilizing A/B testing to improve conversion rates. Are your marketing efforts to drive traffic to those landing pages working? Look at the following results: Landing page B clearly works better.

Key Performance Indicator 134

Key Performance Indicator Content Placement Thought Leadership Marketing 134

Marketing Insider Group

OCTOBER 8, 2014

In other words, they help buyers both place content and understand where it might get the most traction or response, since that has implications for what they license and create on the front end. Lesson: Brands should track targeting results and test often to be sure content placement and context feels authentic.

Advertising 111

Advertising Advertisers Branding Millennials 111

Marketing Insider Group

DECEMBER 20, 2011

And by starting with topics, you will be able to define the types of content people find most interesting. How To Create Interesting Content. Timo suggests a number of steps to generating your own Return on Interesting with content marketing: Want Killer Content?

Content Marketing 85

Content Marketing Content Placement Marketing Marketers 85

SMA Marketing

MAY 20, 2022

Today's web designs require more than great image placement. Designers must consider load speed, content placement, and SEO optimization, not to mention designers must now consider how a website looks on multiple screens. Great web designs have led some businesses to grow and prosper while bad web presences lead others to fail.

COS 98

COS SEO Content Placement Management 98

Marketing Insider Group

SEPTEMBER 17, 2019

Customized, personalized content earns new customers’ trust by a factor of 78 percent. It pays to do your homework on your new buyer personas so you can combine your insights with smart content placement and targeted topics to keep them moving along the sales funnel. Finally, Don’t Forget About Your Employees.

Gen Z 84

Gen Z B2C Whitepaper Content Placement 84

Marketing Insider Group

OCTOBER 28, 2019

Update your content and your content placement to fit your updated target customer data. Your call to action (CTA) that fizzles out: Put your content to the test with split (A/B) testing. It’s more likely they’re on Instagram.

Marketing Strategy 93

Marketing Strategy Content Marketing Whitepaper Transform 93

Marketing Insider Group

JUNE 7, 2012

It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing.

Inbound Marketing 78

Inbound Marketing Outbound Marketing Transform Content Placement 78

GrowMatik

AUGUST 15, 2021

The plugin includes A/B testing for variables such as color, content placement and copy to help you boost conversions and improve user experience. This lets you witness what visitors are hovering over or clicking on in the form of a real time heat map.

Analytics 52

Analytics Customer Journey User-Generated Price 52