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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

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The 7 Best Strategies for D2C Brands

Neil Patel

Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away.

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Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

Hubspot Marketing

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Decide your target market.

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How to Target Generation X Through Paid Ads

Neil Patel

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Strategies for Targeting Generation X Through Paid Ads.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

Apple goes way beyond the “computer brand” label — they create products for their target market, loyal customers that believe make these products life better, easier, more fun, and cooler. This adds more social proof to the customer’s positive review of your brand and gives greater legitimacy to your target market.

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6 integrations to get more from your social media management platform

Sprout Social

Scenario: You are the sole social media marketer of a retail brand with four store locations. Scenario: A nonprofit is reinvesting in Instagram to entice more Millennial and Gen Z engagement , with the goal of cultivating future donors.

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Neil Patel

Step 4: Identify Marketing Calendar Themes. For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer. Now use Ubersuggest to find out the search volume of each keyword.

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